Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and MSN Ad Center Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords and Microsoft Ad Center are the largest network operators. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.
Advantages of Pay Per Click Advertising Most of you must be aware what PPC is all about. It is Pay Per Click advertising through which the advertisers pays every time their ad is clicked. Many marketers prefer PPC over other traditional ads system or SEO.
There are many benefits of using PPC advertisement. It provides far more customization and user control then other traditional advertisement systems. PPC systems like Google Adwords attract thousands of advertisers every year and generate revenues in billions. Many other PPC systems like MSN Ad Center, Bidvertiser etc are also attracting many advertisers.
1. Quick Results The main attraction of PPC marketing is quick results. You need not wait for days to see the result of your ad instead you can see the instant impact of campaigns on your business.
2. Budget Control You have full hold over the money you spend on your campaigns. You can set up daily budget limits to ensure that you did not spend more then the specified amount each day. Also you have to set you your maximum bid that is money you are willing to pay if some one clicks on your ad.
3. Custom Geographical Targeting PPC advertisement allows you to target your customers at specific locations of your choice. It can be your local market or the market abroad. You have full control over the places your advertisement will be displayed which helps you to get targeted traffic which is more likely to convert then irrelevant traffic.
4. Start Stop Marketing This is again a most amazing feature of PPC. You can stop all of your marketing activity with just a click of the mouse. This ease to control the activity played an important in making PPC more customizable.
5. Demographical Targeting You can target customers based on sex, age and their likes and dislikes. If the products are specifically for women you can make your ad visible to females only. This feature helps you in better utilization of funds as you don’t spend on advertising to the wrong people.
Using PPC marketing will help you find better and more targeted traffic which can be converted to valuable customers easily.
Our PPC Packages:
1.
PPC Packages -Silver Plan - 25 hrs
Initial Consultation Keyword Research and Analysis - 25 Keywords Website Analysis and suggestions Adwords Account Setup 1 Campaign Creation Multiple Ad Group Creation 2 ad copies per ad group Budget Management Bid Management Conversion Reporting E-mail Support
2.
PPC Package -Gold Plan - 50 hrs
Initial Consultation Keyword Research and Analysis - 50 Keywords Website Analysis and suggestions Landing Page Analysis and suggestions Adwords Account Setup Multiple Campaign Creation Multiple Ad Group Creation 4 Ad copies per ad group Budget Management Bid Management Conversion Reporting E-Mail Support Chat Support
3.
PPC Packages -Platinum Plan - 100 hrs
Initial Consultation Keyword Research and Analysis - 100 Keywords Website Analysis and suggestions Landing Page Analysis and suggestions Adwords Account Setup Multiple Campaign Creation Multiple Ad Group Creation Ad Copies creation with A/B Split Testing Budget Management Bid Management Conversion Reporting E-Mail Support Chat Support
We have helpful Sales Executives available to help you decide which package is best suited for your current needs or you should find your answers here…
Web Designer
HTML (4-April-2012)
Thank you for a job well done. This project was to build a 20 page corporate website and it was well executed. All instruction and guidance was taken and produced to the exact specifications. For an extensive project, it was handled very professionally and with frequent communication.
Alison Leon
Ongoing site SEO maintainence
SEO (5-March-2012)
"as always cogniter is a professional group with consistent quality work with great results. great work ethic and will continue to work with them."
James and Peter
Design Training Manual
PPT Design (2-March-2012)
The team did a great job on this project. Their work was clean, professional and efficient. Thank you.
Alison Leon
Senior Web Developer
Flash (29-February-2012)
Tom has always been a pleasure to work with as well as Cogniter as a whole. All tasks assigned were completed as desired and to specifications. We look forward to working again with Tom and Cogniter in the near future.
Joe
New Breeze
PHP (10-October-2011)
Amazing...I don't know how to say it but they are the company you should contact if you have any web project. I want to thank Jennifer especially! Hopefully, we will work together again in the future.
Pay Per Click
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. 
Initial Consultation
