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2022 SEO Trends: Brand New Vs. Tried and True

WEDNESDAY, SEPTEMBER 14, 2022

Whether a business has been running for years or a day, reaching and engaging with the target audience is always a challenge for entrepreneurs.  Staying updated with the latest SEO trends is a surefire way to understand the digital landscape's changing paradigms.

Although search engine optimization is constantly evolving, 2022 will likely hold some dramatic changes. So, here are the new and tried-and-true SEO trends to help you remain competitive in 2022.

2022 Search Engine Optimization Trends: What’s New


There is so much happening around the world of SEO. So, let’s begin with newer trends in SEO and discuss how you can use them to your business's advantage.

Voice Search is the Future


Gone are the times when creating an online presence was enough to attract customers. In today’s ever-changing digital landscape, it is whimsically essential to keep pace with customers' changing needs.

Voice search is trending in 2022 because online users constantly seek greater convenience. Since the voice search feature helps them save time, it will dominate the digital landscape. So, make sure to consider SEO service in India and optimize your website for this feature.


The Adoption of Machine Learning


Search engines are attempting to provide users with the best experience. For that, Google has found a way - machine learning.

With the help of machine learning, search engines can now understand the context of words. So, rather than cramming keywords into your site, it is time to consider relevant and engaging content carefully.



2022 Search Engine Optimization Trends: Tried and Tested


These SEO trends may be old, but they are still on our list because they are essential for achieving higher rankings and traffic.


Core Web Vitals Are the Lifeblood


For Google and other search engines, the overall experience of users is the top priority. That’s why, Google has rolled out some ranking factors to understand a user’s experience on a website. A business can get a step ahead by improving its Core Web Vitals.

Since SEO is no easy-peasy task, many businesses prefer outsourcing their work. Keeping all ranking factors in mind, you can hire a reputed search engine optimization company in India to perform white-hat SEO techniques and achieve your business objective.


EAT


With the evolution of search engine algorithms, the quality of content has also evolved over the years.  Expertise, authoritativeness, and trustworthiness are paramount to providing quality content.

A business can practice EAT (Expertise, authoritativeness, and trustworthiness) principle by creating useful content that users search for, citing the sources, and avoiding auto-generated content.


People Also Ask


It is amongst the most common search feature that online users prefer to consume information.  By creating an FAQ section and including questions in heading tags, a business can appear on ‘people also ask.’


Conclusion


SEO is an umbrella term that covers a plethora of techniques used for attracting users and achieving higher search engine rankings.  These are some SEO trends that businesses need to keep an eye on in 2022.
Posted By Pawan at
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