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Top 5 SEO Myths Debunked (We Bet You’ll Be Amazed)

FRIDAY, JULY 29, 2022

As per Statista, 5 billion users consume the Internet worldwide, which constitutes 63% of the world’s population. These numbers project the unprecedented opportunity for businesses to skyrocket their customer base and revenue.  
The way the digital ecosystem has evolved over the years, there are no location barriers - businesses can reach out to global users from anywhere. As a result, more than 2 lakh websites go up every day. 
Isn’t it amazing? Keep reading if you want to take the plunge into the digital world.
Getting your site and social media accounts up is only half the work. YES! Marketing your brand is crucial to avoid getting your site collecting dust. 
Investing in SEO is among the crucial decisions for a business owner because it's the key to unlocking the power of your online presence. 
There are many misconceptions about SEO that you should never follow.
So, let the truth be revealed!

Myth 1: SEO is Dead

Every time the search engine rolls out an algorithm update, the Internet starts bombarded with debate on whether SEO is dead or not. Indeed, SEO is not what it used to be a decade ago. And, the old strategies don’t work the same way they once did. 
But SEO is not dead!
What most people don’t understand is that it’s the SEO strategy that changes with every Google update. So, keeping an eye on updates and implementing relevant SEO strategies is imperative to maximizing results. Hiring a reputed SEO company in India is one of the best approaches to improving your website traffic and rankings. 
Most people fail at SEO because they don’t follow instructions and attempt to take shortcuts by performing black hat SEO.  That’s when things start to heat up, and rumors about SEO start spreading online. 

Myth 2: SEO is a One-Time Thing

Imagine starting a workout every day and seeing changes in your body after a month. Now, if you skip your workout a day or two, you won’t see any change in your body. However, it will take a toll when you procrastinate your workout for too long.
That’s exactly the case with SEO. You won’t see a sudden drop in your rankings if you stop SEO for a bit. However, things will start to fall apart if you take SEO for granted. There are mainly three reasons why it happens:
Your competitors beat you because of consistent efforts
Link Rot can cause your backlinks to drop
No more freshness in your content

Myth 3: Penalty for Duplicate Content

The Internet world has a lot of information and misinformation out there. Getting penalized for duplicate content is among the rumors that most people believe.
Indeed, content duplicacy is the cheapest thing one can do to gain search engines’ attention. However, Google does not penalize a site with duplicate content.
If your site has duplicate content, you may witness a drop in your rankings because Google divides the authority between copies.
A Piece of Advice: Copying someone’s content without their consent may land a person in legal trouble. So, it’s best to avoid the mistake of claiming ownership of the content you haven't created. 
Make sure to perform regular site audits to check whether your site has duplicate content. 

Myth 4:  PPC Advertising Help Rankings

Another common SEO misconception is that lining Google’s pocket would land a site’s ranking on the first page.
This is absolute nonsense.
The fact is that Google doesn’t favor sites that perform PPC. Google’s algorithm for PPC and organic ranking are different.
Although PPC may contribute indirectly, it won’t directly improve rankings. A consultation with an SEO expert in India would help you know what factors Google considers for organic rankings and what factors determine PPC rankings. 

Myth 5:  Keyword Research is a thing of the Past

As soon as the Hummingbird update rolled out, people started talking about keyword targeting. This update pushed content creators to consider user-friendliness as a priority. After all, Google aims to provide users with the best browsing experience. 
However, as long as keywords appear on SERPS, they will likely matter.  Without keywords, it would be difficult to know the intent of searchers. 

Wrap Up

This ever-evolving digital landscape has created a golden opportunity for businesses to boost their revenue and reach out to global customers. That’s why Investing in websites is a prominent way to achieve business goals. Digital marketing is the need of the changing world because it helps reach out to audiences and convert them into customers. If you are running an online business, make sure to hire an organization with a long list of satisfied clients. 
Posted By Sahil at

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