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Future of Digital Marketing: 4 Experts Share Their Predictions

THURSDAY, JANUARY 10, 2019

If there is one thing about digital marketing that is constant, it is that it always changes. With new technologies and advancements, such as voice search, artificial intelligence (AI), machine learning, virtual reality and facial recognition becoming popular, there is a lot to cope with for marketers in a short time span.
 
So, what does 2019 hold for digital marketers, and digital online marketing generally to match up with these emerging new tools and technology? 
 
Here we have collected the thoughts shared by industry experts from the marketing technology and industry community, and what marketers can take from their suggestions moving forward in 2019.
 

1) Audio, Video Search 

 
According to Brian Dean, Founder & CEO at Backlinko, Audio search is going to get bigger and Video search will be the next big thing in 2019 and beyond. 
 
It has been estimated that 50% of all searches will happen through voice searches within the next 2 years. As technology improves, people are going to type less and talk more.  
 
As far as video searches are concerned, Cisco reports suggest that 81% of all traffic will come through video by 2021. YouTube is undoubtedly the most popular video platform, and now more and more people are producing videos for Instagram, Facebook and LinkedIn as well. 
 

2) Mobile Search & Speed 

 
Barry Schwartz, Executive Editor at Search Engine Roundtable & News Editor at Search Engine Land advises digital marketers to make sure the mobile sites that develop are equivalent to its desktop site. Google launched their mobile-first index, which means Google will crawl on the web from a mobile phone perspective. 
 
Your website’s speed has a direct impact on your website ranking and as a matter of fact, it has an impact on your audience user experience as well. A bad UX can cost you a loss of revenue if your target has to wait too long to get what they are looking for. Everyone wants faster sites, so expect more of an emphasis on this.
 

3) Content Diversification 

 
Daniel Kempe, Co-Founder & CEO at Quuu.co says that content marketing is diversifying. It is no longer limited to articles or blog posts only, now it includes video, podcasting, infographics and more. Companies that provide digital marketing services will really need to adapt to this trend to stay in the game.  
 
We can witness larger companies hiring video producers and graphic designers to collaborate with their marketing teams.
 
4) Social Media Becoming More Human
 
Social media platforms especially Facebook and Instagram are a place where people escape and discover new things, says Bryan Traficante, Founder & CEO at TrafMarketing. 
 
Posts that echo with the voice of viewers will attract viewers. It is necessary to add human and relate-able elements to your company that people can develop an emotional connection to. This will motivate many of the regular consumers of your content to stay in touch and even advocates for your company. This organic connection then also provides your company leverage for selling in the future because that connection you have built produces trust and rapport.

 

In Conclusion

 
2019 will be about better customer experience with personalization, more mobile-driven technology, so to stay ahead of the curve and increase conversions in the coming year. To achieve that your online digital marketing needs to get better at producing valuable, conversational content – particularly audio and video content to share with your better-targeted audience.

Cogniter Technologies is a digital marketing company in India, where you can get best services to keep you ahead of your competitors by turning your visitors into your paying customers. Contact us to hire digital marketing services at the best price. 
 
To keep up to date on what else is happening in ad tech in 2019, stay tuned to our blog
 
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Top 4 Mobile App Development Trends That Will Dominate 2019

WEDNESDAY, JANUARY 02, 2019

As per latest Statistics, mobile apps are expected to generate $188.9 billion as global revenue by the year 2020.
 
Not only that, many experts have mentioned that mobile app development industry is one of the fastest growing industry and it shows no signs of slowing down in the future as well. 
 
 
It comes as no surprise given that we have all grown accustomed to mobile apps so much that if we go by the numbers more than 176 million users worldwide access apps on their device more than 60 times a day. As a result, the demand for iPhone application developers and Android app developers has increased multifold in recent years. 
 
These trends are not only going to continue but are going to go a notch higher in 2019. For now, let us look at the top 4 of them: 
 

1) AR/VR Will Be a Game Changer 

 
The trending AR(Augmented Reality) and VR (Virtual Reality)technology is proving its mettle strongly as far as gaming apps and social media apps are concerned. When we look at the way they are integrating with mobile apps, it will not stop to amaze the audience in 2019 as well.  
 
AR and VR technologies have changed the way business operates and users communicate. They are transforming mobile strategies with devices that provide unique user interface and experience. Social media app developers are using these mind-blowing technologies that digitally merge the physical world which seems as if it is real.  
 
In fact, Snapchat and Instagram have already released their AR filters that can turn a human face into various digital funny characters. Now, the tech giants are gearing up for tons of innovative uses of both the technologies. 
 

2) AI & Machine Learning Will Witness Tremendous Growth

 
Artificial Intelligence (AI) & Machine Learning are hard favorites of tech lovers. These cutting-edge technologies have made it a whole lot easier to get real-time information and detailed analytics, at the tip of a finger and the way these advancements are influencing the mobile app market, there is a lot you can expect. 
 
Many organizations have already started embracing these technologies to increase profitability and at the same time to decrease operational expenses in various forms.
 
AI-powered mobile apps like Siri, Prima, Google Now and many more are ruling the market and there are many more such apps coming up in this new year.
 

3) Chatbots- The Possible Face of the Future

 
Today chatbots have become an integral part of most of the on-demand apps, which allows you to respond quickly in real-time to your customers. They are virtual assistants and bypass human interaction to a large extent.  
 
 
According to a survey, the Chatbot market will increase to a whopping 1250 million by the year 2025. This market expansion of chatbots is a result of its seamless connection with AR – VR advancements, which offers organizations an edge above the rest. 
 
This digital weapon with its interface on mobile apps has played a pivotal role in escalating customer relationship management to a new level altogether. 
 

4) Cloud Will Be a Necessity 

 
Cloud is considered to be a luxury, but in 2019, that would not be the case anymore. The world has already started warming up to the benefits as well as possibilities that Cloud has to offer.
 
Could is instrumental in making mobile app development more secure, fast, and reliable, as well as boosting mobile app testing services. There are many security-related concerns being solved with the help of Cloud Technologies and it will be a prime concern in the coming years making it a necessary element of future mobile apps. 
 
Moreover, with could technology such as Dropbox, AWS, SlideRocket, and many more, it is now possible to develop powerful apps that run directly on the Cloud, saving a lot of storage space. With this, we can confidently expect more such powerful apps, requiring minimal storage space from smartphones to be released in 2019.
 

Conclusion

 
In the mobile app development industry, on each day you see many new developments. To anticipate what the coming year will bring along is a tough task. But with this blog, we believe you can visualize the coming trends in the mobile app industry and get ready for these advancements.
 
In the next blog, we will come up with more mobile app trends that will shine in 2019. In case you are wondering how these mobile application development trends will benefit your business, just reach out to us at info@cogniter.com. We will guarantee to make your app stand out in the mobile app market.   
 
Till then keep watching this space for more updates and useful information!

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Top 4 Tips for Reporting Bugs Effectively

THURSDAY, DECEMBER 20, 2018

Bug reporting is an important aspect of software testing. An effective bug report is all about clear communication. 
 
A good bug report should be clear and concise without any missing key points. It's challenging to know exactly what information will help get to the bottom of things, but there are some basic guidelines to keep in mind. Or you can hire bug reporting services. 
 
Investing up front in providing high quality information will help ensure that the issue is resolved quickly and effectively.
 

Report Instantly 

 
It may seem unimportant, but the single most important part of bug tracking is to make sure they get into the system. Even the smallest or most obvious bugs are often times easy to miss for various reasons. The important thing here is that if you see a bug, file it. Don’t stress on whether it’s a duplicate, what matters is to get it into the system. 
 

Solve Issue One by One

 
Each issue ultimately needs to be resolved and closed. If a single issue lists multiple bugs, then closing one of the bugs if the other two are still open is just not the solution. This may require splitting issues and solving them individually. It also help in avoiding the confusion later, it is better to splits issues into different reports so that they can be handled individually. 
 

Use Descriptive Subjects

 
When viewing a list of issues, the subject is the most important identifying piece of information. The more descriptive and accurate the name is, the easier it is to both locate a specific issue and quickly understand what it is about. It helps team tremendously to become more efficient and promise quicker resolutions on issues.
 

Write Well

 
Writing is one of the most important pieces of filing a bug report as the majority of communication around a bug or issue is due to text. Try to use complete sentences and make an effort to clearly identify the problem. Any lack of clarity in the communication can lead to misunderstanding or other errors that slow down the resolution process.
 

Conclusion

 
A bug tracking system can prioritize bugs and assign issues, which helps to spot repetitive problems and important issues. 
 
By taking some extra time to thoroughly document and report bugs up front, you can save a lot of time and ensure that the bugs are resolved more quickly and effectively. Focus on writing good bug reports and spend some time on this task because this is the main communication point between the tester, developer and the manager.  
 
Here, Cogniter can help you by providing our bug reporting services. We have a talented and experienced software testing team who has created successful done bug reporting though bug tracking system in the past.
 
To hire our bug reporting services, write to us at consultation@cogniter.com or contact us online. 
 
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Top 5 Social Media Marketing Tips from Industry Experts

THURSDAY, DECEMBER 13, 2018

Big or small business owners, today, all rely highly on social media marketing to generate buzz about their products or services. 
 
The number of social media users has increased tremendously from 2017 to 2018 reaching up to 3.196 billion people, taking a leap of 13 percent.
 
  
However, keeping up with the latest trends in Social Media is a tough job that needs a proper strategic plan and its successful execution. Keeping this mind we have gathered some useful social media marketing tips given by experts as posted on Social Media Examiner website post. 
 

Here are the Top 5 Tips that we picked up from the post:

 

Tip 1: Post Content Consistently

 
John Lee Dumas, founder and host of EntrepreneurOnFire has one advice for social media marketers and that is to post content on regular basis and we can’t agree more. 
 
The posts you create should be relevant, interesting and offer some value to your audience. He also suggests using Edger, a social media scheduling tool that allows you to manage posts you are releasing. This platform also saves you from posting the same kind of content and upsetting your followers. You can schedule the content indefinitely on Edger so that it can post on your behalf for Facebook, Twitter, and LinkedIn. Edger will soon start serving Instagram and Pinterest as well. 
 
 

Tip 2: Use Hashtags Strategically

 
If you want your social media plan to be successful, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together, says Peg Fitzpatrick, a social media strategist.
 
Using a hashtag on social media has become a thing but don’t waste it just like that. Use it smartly and create a hashtag that is easy to spell and easy to remember. You also need to make sure that your hashtag isn’t already being used for something else for your campaign. Once you create your hashtag, follow and join the conversation!
 
 
 

Tip 3: Analyze Past Content before You Post

 
Social media expert Neal Schaffer recommends analyzing data for content duration before you post. You can use BuzzSumo to evaluate what content performs or performed best in terms of social sharing.  BuzzSumo provides a list of top-performing content as per social shares including the keywords that are part of your social media strategy. 
 
With the help of with this data, you can increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network.
 
 

Tip 4: Organize Targeted Private Hangout on Air Events

 
Martin Shervington, a Google+ marketing expert emphasizes on the fact that in order to sell your products or services, you first need to reach the right audience. 
 
Google+ Hangouts On Air (HOA) events provides you the platform to use a private community alongside regular, so you can host a dedicated, private experience while having conversations with the right people. This does not allow you to reach the right audience but you can also give them access to links/resources which results in a great customer service experience.
 
 
 

Tip 5: Expand Reach on LinkedIn Publisher

 
LinkedIn has become the preferred platform for the content marketers specifically for bloggers. But, do you know that LinkedIn has a new publishing platform?
 
If you don’t then it’s the right time to know about it and use it, suggests Melonie Dodaro, founder of Top Dog Social Media. Publisher makes your content searchable by using keywords in LinkedIn’s post search box, which boosts your website online visibility. Moreover, both your connections and your followers get to see your published posts and all these posts have the potential to reach new people as well.
 
 

Final Thoughts

 
From analyzing content to using LinkedIn Publisher, it’s the little things that make your social media marketing strategy a success. The fact that we have well- documented tips from industry pros makes it all the more interesting. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.
 
If you use any of these social media marketing tips or know some more then share below in the comments.   
 
You can hire an SEM expert from Cogniter who will create and execute the social media strategy for your business successfully. We are one of India’s top social media marketing company and we will share with you a concrete plan to produce visible and measurable results. 
 
Discuss your social goals with us info@cogniter.com
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