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Tips to Develop A Winning Social Media Content Marketing Strategy


The importance and impact of having a social media presence today is unavoidable. However, simply posting a couple new blogs each week does not connect your business to the audience completely. Retweeting some interesting industry news may give you a bump in impressions but does it you really building a brand or engaging people?
Your social media marketing content strategy is a framework that gives you direction on how to strategize, set priorities, execute your plan, and measure your marketing campaigns.
There're many ways to do it. So please continue reading to discover the best and most effective tips to establish your social media content marketing strategy. 

Establish Your Social Media Marketing Goals

To establish a successful campaign, it is important that your goals and objectives are clear and set. Same is the case with your content marketing strategy. In order to get maximum ROI, you need to choose goals that are in harmony with your brand’s objectives.
So, what are your social media marketing goals and objectives? Do you want to:
Increase brand awareness?
Generate more website traffic?
Build a community?
Enhance engagement?
Improve sales?
These are just a few goals you can set for your marketing campaign. If you have no set goals, do it right now otherwise you will not be able to measure your campaigns.

Identify The Best Social Media Platforms 

Choosing the best social media sites for your campaigns can be tricky as there are many factors to consider which makes it difficult for some marketers to decide which social channels are best for their business. 
When choosing the best platform, make sure to identify the social sites where your target audience spend their most of the time. Use Google Analytics to figure out the demographics of your targeted audience, and the platforms where they are most active.
For instance, LinkedIn is the perfect social media platform for B2B marketers. With presence in 200 countries. All you have to look where are your targeted audience at. Figure it out and Invest your time on those platforms.

Research Keywords Relevant to Your Niche 

Keywords are essential for the success of any digital marketing strategy. It places you in the lead along with your competitors because they are using special keywords that are helping them increase traction.
So, in-order to maintain your position in the game, you must research what types of keywords they are using in all social media channels to increase engagement and sales. Keywords research will also help you identify competition and the keywords you might not know about.
For example, to research keywords on the Facebook, simply type in your keyword directly on Facebook's search bar, it will provide you with a list of profiles, groups, pages, and influencers who are using those keywords. Then, filter your search results and focus on those relevant to your niche.

Post Consistently and Share Quality

You must have heard of the proverb ‘Out of sight out of mind’. Well, on social media, it’s about 100 times more. People are constantly getting a lot of information and many competing messages. If they are not hearing from you, then they forget about you.

Hence, you need to be consistent and do not miss out any action. While consistency is important, quality is essential. The content you create and share represents your brand. Consistency helps you engage your prospects and useful content help in gaining their trust and, convert them to loyal customers.
Create a plan, put the people and systems in place to deliver consistent, quality content. Set up quality control and analytics to review content performance on the backend.

Wrapping up

These are some ways to develop a social media marketing content strategy that will help grow your business. However, with more than 3 million social media users, you have lots of challenges and competitors to face and make your place.
If you don’t have a proper strategy in place to deliver content quality, then it’s definitely time to hire a SEM expert from Cogniter Technologies to do this for you.
We are one of India’s top social media marketing company and we will share with you a concrete plan to produce visible and measurable results. Get in touch with online or send your requirements at info@cogniter.com.  
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4 Simple Ways to Drive Sales on Social Media

FRIDAY, MARCH 15, 2019

You must have been using social media to engage with fans and grow your brand as your digital marketing strategy
You are probably already investing in other channels, like email marketing, content marketing, SEO, and PPC. Now, It’s time you want to start using the channel to make more sales and get them rolling. In fact, it has been found that social media is one of the top five marketing channels to generate a solid ROI.
In this post, you will learn some of the most effective methods for using social media to drive sales and revenue. 

1. Be Where Your Audience Is

Are you wondering that after putting a lot of efforts, still your social media marketing isn’t yielding any favorable results? 
That is because you are NOT using the platform that your audience uses. You can’t just sign up for Instagram and expect to find your target B2B customers to be there.
First, look at your target demographic and try to find out where they are most active. If you’re targeting a B2B audience, LinkedIn may be a good starting point, along with Facebook, because each one has a massive user base. 
Once you are on the right social media platform, you will have a better chance of reaching your target audience. Consequently, when you can reach your target audience more effectively, your chances of driving sales improve dramatically. 

2)  Work with Social Media Influencers

Influencer marketing has become a popular marketing tool recently because it works. Twitter found that almost 40% of Twitter users felt compelled to make a purchase after seeing an influencer’s tweet.
The study also found that people trust influencers the way they trust their friends. This simply goes to show that promoting your brand and products through social media influencers is very likely to drive sales, and in some cases it has delivered ROI as high as 600%.
In order to make to make more sales through social media, you need to utilize the power of social media influencers. Connect with them and make them to strategically feature your product in their photos or videos, or let them tell a unique and engaging story about your brand. You can hire SEM expert to search and build the connection with the influencers.

3) Turn Loyal Customers into Brand Advocates

Using social media influencers is certainly good for your social media strategy but if you want to promote your products using real people, you can achieve this through your existing customers. They can become effective brand advocates for you, all you have to do is to entice them to promote your products in exchange for freebies and discounts.
Another way you can drive more sales through social media is by encouraging your customers to share their photos using your product online. You can go one step further by sharing these user-generated photos on your own social media profiles. 
This will build up the mutual respect and increase loyalty with your existing customers. Moreover, it will add credibility to your brand whenever potential customers visit your social media profiles.

4) Create Valuable Content

Social media is an excellent platform for brands to provide very small, yet valuable content to their audience. This content should be engaging to your audience. It should compel them to make a purchase.
In addition to promoting your blog posts on social media, create bite-sized informational content that will educate and provide value to your social media audience. Creating guides and how-to content would be an ideal content strategy as it provides customers with the kind of information that will entice them to try your product.
Similarly, you can provide useful tips on how to use your products in combination with other things. In case of fashion accessories, for instance, you can put together an outfit that matches the accessory. Or in the case of tech gadgets, you can showcase some of the cool things people can do with it.


These are some of the most effective ways your brand can increase sales by using social media platform.  It all comes down to making your target audience trust you and for that you need to provide them what they are looking for. The goal is to minimize any hassles or steps that might discourage people from making a purchase.
Cogniter Technologies helps your business to get brand identity through our search engine marketing services.  We are one of India’s top social media marketing company and we will share with you a concrete plan to produce visible and measurable results.

Contact us and discuss your project with us at info@cogniter.com!
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3 Key Hashtag Strategies to Market your Business


If you are social media savvy then you must be aware of MeToo hashtag that became a movement and dominated every single social media channel. That is the power and impact of using a hashtag today.   
You will not find a single social media post that doesn’t include a hashtag. We express our feelings or emotions through these hashtags. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook.
As a marketer, you can’t afford to ignore them. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more. But for that, it is imperative that you know how to use them strategically.

In this article, we will share 3 key digital marketing strategies for hashtags: 


1. Brand and Campaign Hashtags

Brand and campaign specific hashtags are tags you use to market your brand and promotions. A brand hashtag defines your business, whereas, a campaign hashtag is created to promote your marketing campaigns. Let’s underrated them better: 

Brand hashtags: 

A brand hashtag has to be unique that showcases your company in the best light. Do thorough research for the hashtags you think will work on Twitter, Instagram, Pinterest, Google+ and Facebook before you implement it. It can be your company name or tagline or your motto that is related to your business and most importantly has to be different than others. 
For example, KitKat uses a brand hashtag. They use their tagline: #HaveABreak on all their social sites from Twitter to Google+. Their consumers know their brand hashtag, and they use it to engage with the social KitKat community.

Campaign hashtags:

Hashtag campaigns, if done right, can help you maximize your brand’s reach. 
For a campaign tag, use the name of your current marketing campaign. It could be a word or a catchy phrase that is unique to your short- term contest or promotion. 
Promote your campaign hashtags to engage your customers with you throughout the duration of your special offer. Do some research and take inspiration from other brand’s campaigns that went well.  
Take Lays for example; it often uses hashtag campaigns as part of their social media marketing strategy. From their #lifeneedsflavor campaign in 2017 to the currently ongoing #wishflavors campaign, the brand has created several successful hashtag campaigns over the years.

2. Trending Hashtags

A trending hashtag is a hashtag topic that has become a talk of the town.  When you hear people talking about “what’s trending now”, they are often referring to the hashtags that are trending or are the most talked about right now.
Trending hashtags have a limited life and are continuously changing in real time. A top 10 trend can come and go within minutes. When you see a trend that relates to your business, engage in it by using the tag. By using a trending tag in your content update, you can potentially get your message to be seen by a massive audience. Your content update can be seen by more than just your fans and followers, and it’s free. You could think of this strategy as getting your business’ 15 seconds of fame and a platform to reach a larger part of the audience for some of then can become your potential customers. 
Note: Beware of spamming trending hashtags. Posting on many trends - particularly when they are unrelated to your business, it is viewed as poor etiquette.  Spamming trends can actually get your Twitter account suspended.
Take inspiration from Oreo as it is known for their real time, trend-catching marketing. They were one of the first brands to tweet about the trending hashtag #SuperBowl #blackout. They also were on top of the Royal Baby trend. They are clever enough to stick to their brand hashtags only. Your 

3. Content Hashtags

These hashtags aren’t necessarily trending or popular, but rather common hashtags that are related to your post content. Content hashtags are good for your SEO Marketing Services. They get your updates seen by your consumers who are searching for, or using, the hashtag words. For example, at Cogniter, we use a lot of content hashtags like #socialmedia, #marketing or #content.

There are 4 major categories of common content hashtags:


Product hashtags

Lifestyle hashtags

Event hashtags

Location hashtags

Product hashtags connect both your product and your market.For example, if you own a pizza shop, post quality images of your best pizzas and use the #pizza, #foodie and #foodporn hashtags. This spreads the reach of your post and further connects with the people who have similar tastes and are a foodie.
Lifestyle hashtags are used for your target market. Think about their lifestyle and hobbies, then seek out popular hashtags to include in a few of your updates.
If your business is taking part in a local event or seminar, tell your social connections about it and spread the word by including the event hashtag in your post.
If you are a locally based business, you need to connect with your local customers. Use specific geo-targeted hashtags to get your business known in your city or a specific city you are targeting.

Parting Thoughts 

Are you looking to take a fresh approach to your #strategy after reading the important information shared above? 
We would love to hear from you – info@cogniter.com. Cogniter Technologies is a renowned internet marketing company that is well abreast with the present social demands. Our search engine marketing services cover everything that comes under social media marketing.  
Whether you want to grow your Facebook followers or make your brand trend on Twitter, our certified and experienced, social media experts will be the right experts on your team. To hire our SEM expert, contact us online and send all your requirements.
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4 Major Benefits of Using a Bug Tracking System


Recently a face time bug in iPhone security caused a major havoc in the users and put a question on the capability of iPhone developers of the company. 
This shows how a big company like iPhone can fall prey to not utilizing the bug tracking system properly. Bug tracking is one of the most important aspects of a software development lifecycle to deliver quality products.
Any issue/failure/defect in design, coding, specifications or features that cause incorrect results is called a bug. 
There is nothing worse than dealing with an application plagued by bugs and if there are too many it can ruin the most innovative concept or idea. This makes bug tracking system a critical accomplishment to development teams. 

Now let’s see the 4 major benefits that a bug tracking system provides:


Deliver High Quality Product

A bug tracking system make sure that detected bugs are fixed. It helps to remove flaws in the product by administering the work of each team member. The system can track problems and analyse efforts taken by team members to fix a bug or an issue. This results in delivering efficient product on-time within a given budget.

Better Communication

A bug tracking system provides better communication through chat interfaces and email notifications. It helps in reducing the communication gap and informs the right person to test or fix bugs on time. Moreover, the centralized data system provides access to real-time data that helps in attempting new bugs, exploring application and preparing accurate reports.

Detect Issues Earlier 

A bug tracking system detects bugs in the formal testing phase. This helps to create a bug-free data in the production stage. The team can check bugs to change codes, tests and other data that can be used for analysis of defect trends. One more advantage is that it allows companies to keep a record of detected bug issues, who fixed them, and how long it took to fix a particular issue. 

Better Service and Customer Satisfaction

A bug tracking system allows end users to report issues and bugs directly on their applications. Common issues can be analyzed and solved through product modifications. Most of the tools are designed in such a way that you can use it easily without any special training. A bug tracker makes a whole lot easier for the end users as they get automated response, updates and status of development through alerts.


A bug tracking system is relevant to find, fix and track bugs to reduce the cost of development and deliver a high-quality product to customers, which is time saving and enhances the team’s productivity. Hence, it is time to manage the bugs in a better way with a bug tracking system instead of managing over emails or spreadsheets that put your project, resources and company’s reputation in jeopardy. 
If you want a bug free product, contact us at info@cogniter.com or write to us at consultation@cogniter.com and avail our bug reporting services
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