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Answer These 4 Questions for a Successful Content Marketing

TUESDAY, OCTOBER 09, 2018

Content marketing inevitably requires a strategic approach or a plan in order to be successful. The fact that relevant content is so crucial in different marketing tactics and for customer experience, it requires a more coordinated, planned and collaborative approach than many businesses have.
 
Whether you are new to content marketing or doing it for a long time, you need a strategy with goals and ways to achieve them. A content marketing strategy is about knowing the WHY and the HOW. There are some important questions that need to be answered before you act out on your plan.
 
Answer these four questions. If you have or can come up with good answers, chances are you are going to have better success with your content marketing program.
 

 Q.1 What is the Problem? 

 
The best content marketing programs address a clearly defined problem or a challenge. Whether it is sales, lack of awareness of your brand or customers are not certain how your products can help them, you need to define it in the beginning.
 
A clearly defined problem to solve brings clarity to your content marketing purpose. It gives you the reason behind using content marketing in the first place. Without a well-defined purpose for content marketing, you won’t be able to target the right problem and consequently find the right solution.
 
As a result, your content the team lacks focus and team members will incorporate fill in the gaps with their own agenda, ideas, or content.
 

Q.2 Do You Have the Right Tools?

 
If you are investing in the field of content marketing, you need the right tools to deliver and track your content to make sure you reach the right audience.
 
You need to keep in mind to not get lost in the hunt for the perfect tool. There is no perfect tool. If you are just learning about this space, get advice from someone who has been in the filed for a long time. Focus on the tools you need, not the ones you want. Your budget and implementation timing is the main deciding factor of choosing the tools.
 
Basic tools you should have: Email platform, Website platform, CRM platform, and Marketing Automation.  
 

Q.3 Do You Have the Right Team?

 
The content creation process isn’t easy, you need people in your team who are curious, dynamic, and who can overcome obstacles. Hire your content marketing team members on what skills are required first or most. We generally see content teams fall into the following structures below:
 
•    Content Manager- Develops the primary content marketing strategy
•    Content Writer- Who generates the content
•    Content Editor- Helps ensure content quality and consistency
•    Content Distributor - Posting content on the appropriate channels
 
Many small businesses don’t have the budget for an entire content marketing team and have only one person focusing on content. Regardless of the structure, you choose, formalizing the organization of your content marketing team will help you create a more efficient content marketing strategy that will provide the desired results.
 

Q.4 Does the Content Drive your Customers?

 
In the past, marketing determined what messages were most important. Modern content marketers know the best approach is to follow what the audience is looking for.
 
Today, content marketing is influenced and sometimes even dictated by your audience.
You need to consider giving up the control of your content. Your content should fill a need. You need to engage with your customers in order to understand what they need help with.
 
Make sure your content marketing team understands the importance of creating customer-centric content, not promotional or product-focused content.
 

In Conclusion

 
Content marketing is challenging and can not be done on impulse. It requires a long-term commitment. You may witness some success in your first couple of months. However, don’t expect anything big, and certainly, don’t promise anything you can’t deliver.
 
If you’re leading a content marketing program, getting your team to understand that it takes time to show results will be paramount to your success. Set aggressive but achievable goals.
 
At Cogniter Technologies, we provide authoritative and powerful content marketing strategy and services in India or abroad for our clients by developing the best content for your website and product. We are a content marketing agency with the expertise to create content for businesses in virtually any industry and of any size, from small and mid-sized businesses to Fortune 500 companies.
 
Write to us at consultation@cogniter.com and let's talk about your product.
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5 Reasons Why You Need to Hire a PPC Management Expert

THURSDAY, OCTOBER 04, 2018

In the world of digital marketing, there is a constant war raging between SEO and PPC. 
 
When it comes to yield instant results, search engine optimization (SEO) takes time to achieve as it is a gradual process. Businesses in competitive industries can’t afford to slip the top ranking spots to others. That is the reason people invest in Pay Per Click advertising (PPC) in order to get quick and desired results.
 
PPC advertising has the potential to deliver targeted traffic in a short period of time. However, it takes technical guidance of an expert PPC analyst to review every potential facet of your account and looking for ways to improve the copy and the landing page.
 
If you are new to PPC, you may be unaware that it will cost you less to hire a PPC expert than it will launch a campaign on your own. Here are 5 reasons to hire a PPC Expert: 
 

Refined Keywords Research 

 
Keyword research is crucial if you want to target the right audience and convert them into your customers. If you pick the wrong keywords, it will quickly exhaust your budget and your campaign will have very poor returns. 
 
The good news is that PPC experts are masters in choosing the best keywords for your business. They spend a lot of time searching the best keywords, not just initially but throughout the whole PPC process. They just don’t depend on the keyword searching tools; they additionally use multiple data points to form a more complete picture of the sales landscape.
 

Create a Winning Ad Copy

 
PPC experts understand how to create a good ad copy. They study your competition, and they form ads based on what resonates with your audience. A good ad copy can elevate your campaign’s click-through rate and bring you more conversions. Your PPC expert is fully aware of what works and will include that in the ad copy. 
 
It takes a special amount of work to create advertisement copies for PPC campaigns and you can’t afford to make any mistake here. Don’t make the mistake of writing the ad copy unless you are an expert, especially when every word means something. 

 

Technical Expertise

 
The foundation of any good PPC campaign management is its ability to track not only sales but where those sales are coming from. A good analysis will help show you which placements and keywords are likely to bring you the most conversions.
 
Tracking code installation requires at least some basic HTML knowledge, so if you lack the basic knowledge then you better leave this to the experts or you may have to pay your webmaster to install it for you. You will need additional set up and expertise if you want to track your leads/sales from phone calls. 
 

Accurate Campaign Settings 

 
Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each? 
 
It’s important to have a full understanding of each component of the account structure before even dreaming of getting started. There are several potential settings you must adjust in order to get optimum exposure for your campaigns. Without expert advice or some experience, you would never know and be able to apply it accordingly.
 
Without a clear understanding of these settings, and how they can benefit your business, you might be paying too much for the same traffic that a similar marketer pays a lot less than you.
 

Understand the Entire PPC Terminology 

 
You may know what PPC stands for, but do you know what CPM, CPC, CPA means?
Do you know about the difference between Impressions, Views, and Hits? Do you know what retargeting is?
 
Understanding these terms is an extremely important part in the day-to-day management of your PPC campaign. There is a range of PPC terminology, abbreviations, and acronyms that you will need to know for when you use AdWords and begin your marketing campaign. Until you’re familiar with all these and several more terms, then you aren’t ready for your PPC Campaign Management. It is wiser if you let an expert do the work for you. 
 

In Conclusion

 
If you are a business owner, you are probably busy with hundreds of other tasks daily. Unless you have some prior PPC experience yourself, then you shouldn’t attempt to do this yourself. Hire a PPC expert or a PPC management company to handle things for you and enjoy desired results.
 
Get your PPC campaign optimized by certified PPC experts at Cogniter Technologies, a PPC management company. Our expert PPC management services help grow your business by increasing traffic, sales, & conversions on various search engines.
 
We provide results such that cost per click remains low and conversion rate remains high. We create strategies so that most relevant keywords that can truly bring you maximum traffic are chosen so that you may maximize your profits.
 
Get in touch online or email us at info@cogniter.com all your PPC campaign requirements!
 
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Top 5 Android Application Development Tips

WEDNESDAY, SEPTEMBER 19, 2018

With more than 80% of the world's mobile market share as accounted in 2017, Android is the only reason why smartphones have become predominant among the entire mobile operating systems.
 
The increasing popularity of Android devices has motivated Android application developers to find new and innovative ways to develop better products for their customers. In order to achieve this, they have to face various during the development phase which needs to be addressed so that the end-customer is able to have a great experience while using the app.
 
Here we have provided some of the top android application development tips developers should consider while developing an android app:
 

1) Analyze and Follow Android Design Guidelines
 


Google has constructed a set of Android design guidelines to help out new Android developers to create Android apps that behave and feel the same way while providing a consistent UI/UX. These guidelines are popularly known as Material Design. By following these guidelines, it will be easy for end-users to properly understand the working and enjoy the app as well.
 

2) Understand Your Users


 
It is important that the developer understands what your user needs and designs an app on those lines. Users appreciate it when developers listen to them and take their feedback seriously. It makes them feel important and they will continue using the app. Pay your attention to Play store reviews to understand what features you should add or push out in the forthcoming updates.
 

3) Optimize Your Apps


 
Mobile users just hate those apps which take a long time to open or processor which take up unnecessary space on the phone. The pace of flow and the overall size of the app are one of the most important factors which contribute to the success or failure of the app. Hence, it has to be kept in mind by new developers as it can result in reducing the speed of your app drastically.
 

4) Develop for Multiple Devices


 
Android provides the flexibility of using the same app on multiple devices. But, for an android application developer, it is quite difficult to test the product on every device. Therefore, in order to maintain consistency among the various devices with different sizes, it is better to build an app for multiple devices by using density-independent pixels as Android then automatically calculates the right amount of pixels depending upon the screen size.
 

5) Test Your App Thoroughly


 
Never release your app without testing it! Having a bug-free mobile app is an asset and to achieve that, certain measures need to be taken. Make sure the app is tested by alpha testers and then undergo beta testing in the second stage. The flaws and inconsistencies revealed during the testing phase should then be corrected before the final release.
 
Choose Cogniter Technologies for a Flawless Android App Development Experience
 
Cogniter has been in the mobile app development field for more than a decade now. We understand every client's needs and provide a customized Android app based on their requirements. We have a team of highly qualified and experienced developers who provide topnotch android app development services and for different platforms such as iOS, Windows, etc.
 
If you have any kind of android application development requirement, feel free to fill in the contact form or email us at info@cogniter.com and we will get back to you within 24 hours.
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How to Improve Your SEO Strategy by Working with a Company

WEDNESDAY, SEPTEMBER 19, 2018

When it comes to ranking high in search engines, you will need an impeccable strategy that doesn’t have even have a single loophole.
 
If you are persistently looking for SEO tips and ways to optimize the content on your website, you don’t have to do it all alone. You may find it much easier working with a company offering SEO marketing services that will boost your SEO keyword strategy.
 
SEO strategy is constantly changing and having an entire team working for you will help develop a plan that will find the right keywords for your business, optimize content around those keywords, and get your website ranking as highly as possible on every search engine.
 
Their experience with keywords will boost your SEO strategy in the following ways:
 

Keyword Selection 

 
The whole point of SEO is to rank for as many keyword search phrases as possible. Not just any keywords, but all of those words or phrases your customers use to find and research topics on the internet that your product helps with. A professional SEO team will search and evaluate the finest keywords which will yield the best results. Moreover, they will optimize those keywords to gain the highest rankings.
 

Competitor Keyword Analysis  

 
If your SEO Company is helping you improve your SEO strategy, they will start with a situational & competitor analysis. Competitive keyword analysis is one of the most effective ways to gain a crucial advantage over other businesses in your industry. But nobody knows your rivals better than you, so it is your duty to guide the company by letting them know what competitors to look at.
 

Optimizing Keywords 

 
One of the most important things your SEO Company can do for you are- once you determine the keywords you want to rank for, optimize your pages and content around those keywords. 

 

A SEO Company would help with optimizing pages and content by:

 
Including the appropriate keyword in each title 
Inserting it in the Meta description and URL
Including a call to action
Including a topic tag
Using subheads that include the keyword phrase
Making sure the keyword and variations of the keyword are used throughout the blog post
Including at least 2 internal links to product pages and related blogs on your own website
 

Content Optimization

 
Optimizing on-page SEO elements is not enough. You also need to match the content on the page with the search purpose of the chosen keyword. It's important to understand what searchers are looking for, what they want, not what your business wants. The company you hire can help you track what is performing well and what content, or keywords, may need to be changed. They can also help you find keywords and match them to content reflecting the buyer’s journey.  
 

In Conclusion 

 
There is a lot that goes into a digital marketing strategy, especially when it comes to SEO. What worked five years ago may not work for you today. The key is having a team on your side to keep you ahead of your competition. The Cogniter Technologies SEO Marketing Team can do just that.
 
Cogniter Technologies offers Offshore SEO Services in India and worldwide. Our SEO marketing services are top notch and designed to increase traffic and improve your brand’s presence across search engines.    
 
Generate long-term results with our SEO marketing services. Write to us on consultation@cogniter.com and we will reply with free non-committal analysis.
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