Web Marketing
Live Chat | Request a Quote

Cogniter Blog

Musings on design, development, and digital marketing

Why Choose Shopify for Your Online Store?

SATURDAY, FEBRUARY 17, 2018

Starting a good e-shop without having a large sum of money is a daunting task. There are countless shopping cart platforms to choose from to build your online store. One of these online shopping cart platforms is Shopify development services.
 
Shopify development service is a popular platform and a hosted eCommerce solution that allows you to set up a customer-friendly online store easily and quickly. Shopify has some powerful advantages for eCommerce startups. Most important of them are:
 
 

Easy to use and affordable

 
Shopify offers an easy way to quickly launch an online store without a fuss over servers, and development costs that can be a big problem with self-hosted platforms such as Magento. When compared to other shopping cart platforms, Shopify gives you the best return on investment and a reliable, robust and fast running e-commerce store. 
       

Visually Appealing Design

 
Your online store’s success depends largely on its looks. When you build a store on Shopify platform, it gives you the option to choose from several ready-made themes and templates. Despite its bare minimum theme design options, it provides your online store a great look and feel. 
 

Secure and Reliable

 
Startups are most vulnerable to hackers and data breaches. That is because initially, you tend to focus more on raising money, signing up users and less on data security. When Shopify powers your eCommerce site, they handle security compliance, security upgrades, and hacker protection. 
 

Constant Customer Support                                

 
Shopify provides an amazing customer support. They are available 24 hours a day, 7 days a week, and the response time is fairly instant. You can get in touch via phone, email or web chat anytime with your queries. In addition, there are a number of community forums, extensive documentation in the Shopify Help Centre and a range of advanced Shopify University guides.

 

Mobile Friendly

 
It is a known fact that mobile visits to websites are now higher than desktop. So, it’s essential, not optional, to have a mobile-optimized website. Luckily Shopify knows this very well. All of Shopify’s themes are mobile responsive and the platform includes a free built-in mobile commerce shopping cart,  which means your store looks great on all devices and your customers can shop freely wherever they are.
 

Shopify Your Online Store

 
If you are looking to enter the market rapidly, Shopify development services are the best choice. Moreover, if you have a tight initial budget, and you do not need extensive customization, Shopify development services are a great way out for you.
 
You may think that it would be easy to build an online store with Shopify but let us inform you that not anyone can set up an online store like a pro. But don’t worry, we are here to assist. Our Shopify experts will guide you and support you to develop a modern and user-friendly Shopify store.
 
At Cogniter Technologies, we are committed to offering quality Shopify solutions while dealing with multiple business needs in a timely manner. We offer seamless and futuristic eCommerce solutions that are compatible with various SEO standards to drive higher web traffic and sales.
 
Contact us with your Shopify needs, we will provide you with best of our Shopify development services.
Posted By Ankita at
Like Cogniter on Facebook Share on Google+ Cogniter on Pin It
Label(s):  

Why is Laravel going To Be the Best PHP Framework in 2018?

TUESDAY, FEBRUARY 13, 2018

Laravel is a strong PHP framework having simple, expressive and elegant syntax that helps in creating a wonderful application. Thanks to Taylor Otwell who developed this magical web framework. 
 
Laravel application development eases out common tasks like that of authentication, routing, sessions, and caching for a majority of web projects. In fact, it makes the entire development process very easy and enjoyable. This clearly explains the popularity of this software.
 

In 2018, the Laravel framework will be the best open source PHP framework available! Why?

 
A large number of websites have utilized Laravel development services during the development process. Laravel provides some amazing features like:
 
  • Easy extensibility
  • Fast Development speed
  • Scalability
  • Manageable code
  • Security
 
Along with this, it provides better programming results as compared to other programming tools; hence it is highly preferred by the developers.
 

Top 5 Benefits of Using Laravel Framework

 
Let’s see what exactly Laravel has to offer and how it is useful in web development process:
 

Authorization and Authentication

 
Laravel makes authentication implementation very simple. The framework also provides a simple way of organizing authorization logic as well as control resource access.
 

Eloquent ORM

 
The PHP Framework also contains some models for each table of the database that helps developer insert query for data. It is called Eloquent ORM and it makes programming one of the easiest job in the world, especially with the help of Active Record implementation.
 

Database Query Builder

 
The Laravel framework allows you to work with a database query builder, which performs nearly all of the required operations when it comes to web developing. The best thing is that it is universal, which means you can run it on any database system.
 

HTTP Middleware

 
As the name suggests, Middleware acts as a middleman between request and response. HTTP middleware provides a convenient mechanism for filtering HTTP requests entering your application.
 

Testing

 
Laravel is created with testing in mind. You will need to test what you create, and Laravel has already a file called phpunit.xml which will help you test out the product with different methods provided by the Framework itself. 
 

Move beyond your average limits with a Laravel Development Company

The main role of a reliable Laravel Development Company is to:

 
  • Develop scalable, feature-rich and secure websites and applications. 
  •  
  • Deliver completed projects within a short period of time, ensuring long-term relationship between you and your clients. 
  •  
  • Improves the user experience as much as possible.
  •  
  • Achieve the design and development goals with very little effort.
 
Therefore, get in touch with us to avail our Laravel development services. We will make sure that you climb the ladders of success with ease.
 
Hire our Laravel developers to experience the quality and simplicity of PHP framework. We have been providing Laravel development services through our company’s expert Laravel developers to clients located in USA, UK, Canada, Australia and the world over for many years. We are the right company for your website development with Laravel.
Posted By Ankita at
Like Cogniter on Facebook Share on Google+ Cogniter on Pin It
Label(s):  

How to Select a Drupal Web Development Company for your Website

WEDNESDAY, JANUARY 17, 2018

If you are searching for a Drupal web development company, you have already taken the first step towards building a powerful website. 
 
Drupal has surpassed its contemporaries by providing the best web solutions for web development. Drupal web development services are not only quick but are also highly scalable. Drupal is a hit among open source communities because it offers most powerful web development solutions.
 

Enriched with some amazing features, there are various benefits that a Drupal-based website provides its users. Let us look at some of them:


Great Content Production: Drupal is the most secure Content Management System. It allows you to classify content into various categories, which results in clear and concise content management.
 
SEO Friendly: Drupal’s web development tools are perfectly aligned, which helps in managing website SEO effortlessly. Its flexibility lets you create content in any form you wish.
 
Mobile Friendly: All the themes in Drupal, including Version 8, are compatible with the admin theme that fits right into any device by default.
 
Built-in Web Services: Being a multilingual platform, you don’t need to access various data sources. Drupal does it all.
 
Community Support: The Drupal platform is the user, developer friendly and is very helpful to its community members.
 
Benefits of Drupal are unlimited. Now the question arises, how to choose and utilize the Drupal web development company services to the fullest.

 

Here are some basic but very important factors that you need to keep in mind that will help find the best Drupal development company for your website:

 
Experience: Check if the company has sufficient years of experience working with Drupal and has delivered high-quality projects.

Companies that have experienced and expert Drupal developers would be an ideal choice for providing innovative ideas for future web development projects.
 
Reputation: You can evaluate a company and its work by checking their website. Go through the websites of the clients and talk to them to get a clear idea of how competent and efficient the company is.
 
Support and Maintenance: A professional web development company will provide constant Drupal support & maintenance services to their clients. There will be less chance for any errors after the website is launched.
 
Partnerships: Opt for the company that has successfully collaborated with other experienced companies. This way they can have access to exclusive resources and expertise that helps them develop efficient and unique websites for you.
 
Effective Communication:  Make sure that you associate yourself with a company that understands your needs and are competent enough to work based on your feedback and deadlines.
 
Reasonable Cost: Always hire a Drupal development company or a Drupal website developer that is committed to providing quality work without charging huge sums to their clients. However, never compromise quality over money.
 
Selecting the right Drupal development company is crucial for a successful project. All the above points will guide you to find the best Drupal web development company.
 
We take immense pride in saying that Cogniter Technologies is one of the best Drupal web development services providers in India, USA, UK, Canada, Australia and worldwide. Since the past 14 years, we have been developing excellent websites for our long string of diverse clients.
 
Contact us for any queries or assistance about Drupal web development services. 
 
Posted By Ankita at
Like Cogniter on Facebook Share on Google+ Cogniter on Pin It
Label(s):  

8 Quick and Easy Ways to an Effective Social Media Marketing Strategy

MONDAY, DECEMBER 04, 2017

Let’s face it. It is not easy to be a social media marketer. With all the uncertainty and competition that we face in the digital world, it is hard to formulate a successful social media strategy. But, with the right plan and its execution you can have a significant lead over your competitors. 
 

In this post, you will learn about the eight essential steps you must take to create an effective social media marketing strategy.


1. Identify Your Business Goal(s)


What do you intend to achieve through your social media marketing plan?
 

Goal setting is the foremost and crucial step in any social media marketing strategy. If you don’t know your objectives, then you are aiming at nothing. Your goal should be aligned with your company’s needs.
 

Your social media goals should be ‘SMART’, which means:
 

1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-bound
 

2. Know Where You Stand
 

Before you jump forward, take a quick look at where you are in the present. Audit your current social presence to assess the areas you should be working on.
 
Answers these questions:
 
Social media networks you are active on
The platform providing the highest ROI
Your optimized networks (cover images, bio, URL, etc.)
Your social media presence in comparison to your competitors
 

3. Study Your Target Audience


Is your business suffering from low engagement on your social media profiles?
 

This is because you don’t know about your target audience. Find out the social media platforms they use, the kind of content they like and react on, the times they are most active, and how they interact with each other.
The more you know about your target audience, the better you can plan a social media marketing strategy to reach them.

 

4. Search Your Competitors

When you are planning a social media marketing strategy, you can’t afford to ignore your competitors. Keeping an eye on your competitor gives you an idea of what works. You can incorporate those tactics into your social media plan.
Choose your top five competitors. Search which social media platform they are using and evaluate their content strategy.

 

5. Choose the Right Channel

There are multiple social media channels, but that doesn’t mean that you should invest your time on all of them. Analyze what social network is bringing the most results for your business and increasing your brand’s visibility in search engines.
Focus on those social media platforms, where your present and potential customers spend most of their time. You will be better served if you are on the platforms your customers are using, not everywhere. 

 

6. An Implacable Content Strategy 

Content and social media go hand in hand. Social media is meaningless without great content and no one will read your content unless you share it on social media. Reach and convert your prospects by using them together.
We can provide you the best content marketing service along with other search engine marketing services.

 

7.Social Media Management Tool

A social media management tool helps you scale your efforts easily. You can schedule your posts in advance and save your precious time. There are many social media management tools available with a free trial, choose the one that is most useful for your business.

 

8. Track and Optimize

No one is perfect, nor is your social media marketing strategy. It is bound to face trials and errors. Your job is to track the results and analyzing the data to optimize for better results. Learn from your mistakes and improve for the next time.
If you are in a dire need of social media marketing strategy for your business then, let us help you. Being a search engine marketing service provider for many years, we can assure you of your business’ success.  
 
 
Posted By Ankita at
Like Cogniter on Facebook Share on Google+ Cogniter on Pin It
Label(s):  
 
Next >  Page: 1 of 3 

Blogs by Categories

Blogs by Years

Recent Posts