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Top 5 Social Media Marketing Tips from Industry Experts


Big or small business owners, today, all rely highly on social media marketing to generate buzz about their products or services. 
The number of social media users has increased tremendously from 2017 to 2018 reaching up to 3.196 billion people, taking a leap of 13 percent.
However, keeping up with the latest trends in Social Media is a tough job that needs a proper strategic plan and its successful execution. Keeping this mind we have gathered some useful social media marketing tips given by experts as posted on Social Media Examiner website post. 

Here are the Top 5 Tips that we picked up from the post:


Tip 1: Post Content Consistently

John Lee Dumas, founder and host of EntrepreneurOnFire has one advice for social media marketers and that is to post content on regular basis and we can’t agree more. 
The posts you create should be relevant, interesting and offer some value to your audience. He also suggests using Edger, a social media scheduling tool that allows you to manage posts you are releasing. This platform also saves you from posting the same kind of content and upsetting your followers. You can schedule the content indefinitely on Edger so that it can post on your behalf for Facebook, Twitter, and LinkedIn. Edger will soon start serving Instagram and Pinterest as well. 

Tip 2: Use Hashtags Strategically

If you want your social media plan to be successful, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together, says Peg Fitzpatrick, a social media strategist.
Using a hashtag on social media has become a thing but don’t waste it just like that. Use it smartly and create a hashtag that is easy to spell and easy to remember. You also need to make sure that your hashtag isn’t already being used for something else for your campaign. Once you create your hashtag, follow and join the conversation!

Tip 3: Analyze Past Content before You Post

Social media expert Neal Schaffer recommends analyzing data for content duration before you post. You can use BuzzSumo to evaluate what content performs or performed best in terms of social sharing.  BuzzSumo provides a list of top-performing content as per social shares including the keywords that are part of your social media strategy. 
With the help of with this data, you can increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network.

Tip 4: Organize Targeted Private Hangout on Air Events

Martin Shervington, a Google+ marketing expert emphasizes on the fact that in order to sell your products or services, you first need to reach the right audience. 
Google+ Hangouts On Air (HOA) events provides you the platform to use a private community alongside regular, so you can host a dedicated, private experience while having conversations with the right people. This does not allow you to reach the right audience but you can also give them access to links/resources which results in a great customer service experience.

Tip 5: Expand Reach on LinkedIn Publisher

LinkedIn has become the preferred platform for the content marketers specifically for bloggers. But, do you know that LinkedIn has a new publishing platform?
If you don’t then it’s the right time to know about it and use it, suggests Melonie Dodaro, founder of Top Dog Social Media. Publisher makes your content searchable by using keywords in LinkedIn’s post search box, which boosts your website online visibility. Moreover, both your connections and your followers get to see your published posts and all these posts have the potential to reach new people as well.

Final Thoughts

From analyzing content to using LinkedIn Publisher, it’s the little things that make your social media marketing strategy a success. The fact that we have well- documented tips from industry pros makes it all the more interesting. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.
If you use any of these social media marketing tips or know some more then share below in the comments.   
You can hire an SEM expert from Cogniter who will create and execute the social media strategy for your business successfully. We are one of India’s top social media marketing company and we will share with you a concrete plan to produce visible and measurable results. 
Discuss your social goals with us info@cogniter.com.  
Posted By Ankita at
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Six Ways to Optimize Your Video for Search


In the last few years, video marketing has become immensely popular with businesses to get the desired attraction towards their services.
The reality is that today, we can not even browse the internet without seeing a video. With the explosion of video, it has become much harder to get ranked in the universal search results online.
Getting higher rank with your video on universal search requires your website to be authoritative and you also need to make sure that it is video-focused and ranks well for video-related queries. Your Off-Page SEO Internet Marketing strategy should include videos as well. 

For better results, optimize your video search with Six ways mentioned below: 


1. Define the Goal and Choose the Right Hosting Platform 

When choosing your video hosting platform, you will need to consider the reasons why you want your videos to rank. For instance If you are less concerned about getting traffic to your website, and more focused on general brand awareness, YouTube and Vimeo may be better options to explore.
If gaining on-site traffic that brings conversion is your prime goal, then exploring alternative hosting platforms would be an ideal choice. 

2. Insert a Video Transcript with Targeted Keywords

Video transcript is the text that is paired along with the video. When you scroll through your Facebook feed, you likely see several videos with this text alongside the video. It makes you able to get to know what the video is about and here you can even add your SEO keywords. 
Video transcripts make your videos more accessible to a larger audience as they make your videos more layered by search bots since there is additional text on the page.

3. Create Title and Description of Your Video Carefully

Just like for a blog post, the title and Meta description play an important factor into ranking videos. Spend time crafting an engaging video title and description. Do a proper keyword research to ensure you are targeting keywords that people are actually searching for. At the same time, don’t just stuff the title and description with loads of keywords.
Just check if it is clickable or interesting and then process with those who agree with your requirements.  

4. Embed the Targeted Video on the Page First

Google typically indexes only one video per page, so if you are including multiple videos on a page, ensure that video you want to get ranked is first.
The search engine crawlers usually stop crawling for videos after that first video. Hence, having multiple videos on the page is probably not the best idea if you are trying to optimize for one video specifically. Keeping the page focused around that video will ensure it receives the traction it deserves. 

5. Make the Video the Focus of the Page

Time and time again, it has been observed that websites usually put video below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low play rates because people don’t want to go out of their way to hunt down the video. Search crawlers also are unlikely to go out of their way to index a hidden video. The best way to increase your video’s crawlability factor is to make it the FOCUS of the page.

6. Do NOT Rely Solely on SEO to Promote Your Video

SEO Internet Marketing is helpful but you can not rely on it entirely. Google is constantly changing their algorithms, video is evolving at a lightning-speed pace, and relying on search bots to rank your videos is not a consistent strategy to guarantee views on your videos. SEO is hard to control, and moreover it is constantly changing. So, if you are truly looking to get more clicks and eyes on your video, investing in paid video advertising is a strategic route. For that you can hire a PPC Company in India.


Visual elements are important from an SEO perceptive and are also vital for making your content more interesting and readable.
Cogniter Technologies is one of the leading Internet Marketing SEO Company in India that offer strategic campaigns and a range of video search optimization services to give your business a number of benefits. 
Contact us if you are looking for more information on Video Optimization Services OR Offshore SEO Services.
Posted By Ankita at
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Four Great Advantages of Remote IT Infrastructure Management Services


Keeping a remote eye on businesses has become extremely necessary due to the unpredictable future outcomes that occurs in a complex IT environment.
Network issues, unmanageable situations, unwanted threats, minimal security, huge volumes of unorganized data, lack of decision making power and need for IT departments to 24/7 monitoring the infrastructure, remote infrastructure management services seems like a wise decision to incorporate in your business.  

There are Four great advantages of remote infrastructure management that make it a popular option for IT organizations:


1. Round The Clock Support

IT infrastructure typically breaks down at the untimely moments. It can cost a lot if you hire IT personnel to monitor and solve problems round the clock. However, remote infrastructure management services  offers you the manpower as it involves assigning a team of experts to each account to ensure round the clock support. This manpower means you can expect any IT issues including on weekends, holidays and after office hours in addition to regular working hours.

2. Customized Services

Hiring remote IT infrastructure management services doesn’t necessarily mean handing control of your IT department to the third-party. You can clearly determine your requirements and only acquire the services that you need. There is the option to handover management of servers, maintenance and network services for example, and hire on site staff to cater to the internal help-desk.

3. Additional Services

Hiring in-house IT infrastructure management technicians offers you very limited job responsibilities. On the other hand, remote infrastructure management companies, offer additional services that save you money and downtime. Infrastructure analysis for example helps to identify potential problems before they occur and find areas that need improvement for optimum performance.

4. Constant Technological Advancements

It is not practical for the average organization to pay for constant staff training and invest in the newest infrastructure or management systems. Remote infrastructure management service providers however have the funds and resources to stay updated with the latest technological advancements in all areas. This means that your organization enjoys newer, superior and more efficient services.

Final Thoughts

It is clear that Remote infrastructure management services offer amazing benefits that would be difficult to get from your in-house team.
It is worth noting that the return on investment is directly proportional to the RIM service provider you choose. Cogniter Technologies offers superior remote infrastructure management services in India and abroad to all of our clients.
Many network engineers of our remote infrastructure management team are Microsoft and Cisco Certified with total experience of over 20 years in our midst. We are the right partners for any and all of your remote infrastructure management services requirements.
Get in touch with us to hire our remote infrastructure management services. Our email address is consultation@cogniter.com!
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Why Kotlin is Better than Java for Android Application Development


For years now, developers have been using Java for Android development. However, due to the limitations like being verbose, old, and error-prone to name a few making android developers to choose the new programming language Kotlin for web development.  
Most of the Android app developers today are opting for Kotlin web development as it is precise in writing, comes with great IDE (Integrated Development Environment) and the most amazing part is that it can be adopted into an existing Java code.
Apart from these, there are ample other reasons why you should opt for Kotlin over Java for your Android app development: 

1. Provide More Concise and Safer Code

One of the biggest advantages of Kotlin over Java in the case of Android development is that you are able to solve the same problems using fewer lines of code that results into more reliable code with fewer bugs and crashes on the UX side.

2. From all the other benefits that derive from code conciseness most important of them are:

It is easier to maintain
It is easier to read, write
Developers can apply changes effectively and efficiently 
As we already established that Kotlin’s code is concise, therefore it is self-evident that a concise, compact, and clear code is completely a safer code!

3. Supports Full Java Interoperability

Another best thing about Kotlin is that it is 100% interoperable with Java. For Kotlin android developers, it can be a tremendous help as they can right away start implementing Kotlin in your existing Java project without changing the entire project in Java. So, if you are thinking to switch over to Kotlin and migrating your project from Java is really an easy job.

4. It is a Functional Language 

 Kotlin has gained a cutting-edge advantage over other languages like Java, JavaScript, C#, Scala and others. It consists of object-oriented as well as functional constructs and can be used in both the Kotlin programming language styles or by mixing various elements from the two.  In short, functional concepts can be used more concisely and explicitly with proper function types which boost the final performance.

5. Enhanced Productivity

Another one of the key advantages of Kotlin over Java is that it has been built with developer productivity in mind. With Kotlin’s concise code, including its intuitive syntax and its overall clean language design, it will take you less time to write new code in Kotlin. This will also help to deploy it and to maintain it at a bigger scale, saving a lot of time and efforts of Android app developers.

Final Thoughts

Kotlin is making the life of Android app developers a whole lot easier. Many well-known companies are shifting towards Kotlin and are using it to offer state-of-the-art services. So, implement Kotlin to your existing Java code and experience the awesomeness of Kotlin by yourself.
Hire Kotlin for Android developers today for safer, stable and reliable codes of your Kotlin web development at Cogniter Technologies. We have a team of award-winning Android mobile app development services for startups and enterprises with expert Kotlin developers.
Cogniter provides its Kotlin Android application development services in USA and India and throughout the world. Get in touch online or email us all your requirements at info@cogniter.com
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