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When Does Content Outsourcing to India Work?

THURSDAY, FEBRUARY 09, 2017

When it comes to outsourcing content creation to India, almost everyone has a horror story to share; sloppy grammar, non-persuasive writing, foreign idioms, incorrect jargon, or a finished piece that just does not sound like the voice of your business. The list can be long and easily convince a business owner to hire only native writers or move content production in-house. Neither is panacea. Hiring native writers can solve language issues but it will still be difficult to find someone who can write like you would. Any writer, native or not, will take time to learn the lingo of your trade and adopt your voice. In-house content writing can solve quality problems arising out of poor knowledge of your business but it can be prohibitively expensive. Not to mention the HR issues that arise from hiring and retaining talent.
Posted By chetan
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