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How to Save Money on SEO?

FRIDAY, OCTOBER 17, 2014

PPC is expensive. Unsurprisingly SEO is an essential part of any digital marketing strategy. Large businesses and SMBs (small and medium businesses) do it. Although SEO campaigns are less costly than PPC campaigns on average, budgets can still run into thousands of dollars. Fortunately there are some ways to save money on SEO campaigns. This blog introduces you to two of them:

Hire an Affordable SEO Services Provider

Outsource your SEO work to a reputed and affordable SEO service provider. It will save you money because you will not have to invest heavily on hiring your own team of content writers and other SEO professionals. There isn’t a dearth of professional SEO services. It’s smart to talk to three or four companies before making a decision.

Use Content Smartly

A well-written article can cost you too much. Costs can pile up quickly if you update your website two or three times a week. A smart strategy is to repurpose content; use brochures, offline ads, and other documents on your website or blog for internet marketing. It is less costly to use available content than write new every time. But don’t go overboard. Reusing content can leave you liable for Google penalization.
 
An affordable SEO services provider and smart utilization of content can let you run an affordable yet effective SEO campaign.
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