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Local Internet Marketing in Landing Pages Design

FRIDAY, JANUARY 09, 2015

Local internet marketing will remain an important part of landing page design in 2015. Businesses dealing with customers from a particular geographical area will have to continue to evolve and adapt to local conditions for a high return-on-investment (ROI). 
 
Audience segregation
 
A potential customer who comes to your website from New York or another metro city will have a different set of expectations from someone who visits your website from the Texas countryside. Using unique landing pages is a more effective strategy than the one-size-its-all approach. Age, interests, and dialectical variations in language are some of the things that can be included in the design of localized landing pages.
 
Conversion
 
It is easy to carry local differences too far and lose sight of the goal — conversions. It is best to work with a professional SEO services provider who can create landing pages that, while maintaining a flavor of local condition, increase conversions.
 
Performance tests
 
Even the most reputed SEO professional cannot get it right first time, every time. A safer local internet marketing strategy is to work with an affordable SEO services provider who can develop several landing pages and then compare the performance of each. Then the page that produces the highest ROI can be kept while others can be edited to become more effective.
 
Data
 
Key to successful localized landing page marketing lies in how much is known about the audience. Bounce rates, conversion rates, and visitors’ numbers are essential metrics and are vital to the design of landing pages and eventually the success of a local internet marketing campaign.
 
Designing effective landing pages can improve sales and increase ROI. The key to pages that work lies in: never losing the focus from conversion, using data and carrying experiments to create unique landing pages for each demographic group.
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