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| Category |
| PPC (Google AdWords Campaign) |
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| Budget |
| 25000 USD per Month |
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| Project Goal |
| Client goal was to cut down the AdWords Cost to the set budget without effecting Sales & Conversions, in order to increase business ROI. Also we were supposed to tweak and optimize the campaign. In addition our responsibility was to take all steps and make recommendations/suggestions besides implementing them in order to increase the campaign ROI. |
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| Challenges |
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Increase or maintain conversions at low cost. |
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Increasing sales and ROI while maintaining cost at optimum level. |
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To generate leads while keeping the cost per acquisition to minimum. |
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| Plan of Action |
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We studied the entire account and analyzed it thoroughly |
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We identified non-performing ad groups, keywords & ad copies |
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Studied the keywords and proposed bid changes for them |
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Optimized keyword match types |
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Executed A/B Split Testing over ad copies by making new ad copies |
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Used most appropriate keywords match types |
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Studied and analyzed the landing page to see its effectiveness from conversions perspective. |
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Analyzed the campaign keyword inventory to discover performing and non-performing keywords. |
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Optimized the overall campaign taking into consideration performance of ad copies, keywords and landing pages. |
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Analyzed the visitors behaviour for the campaign and took corrective actions accordingly in order to improve campaign ROI. |
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| Results Achieved |
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We were able to improve the campaign ROI and maintain a stable goal CPA |
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As a result of keyword optimization and bid management number of impressions and clicks for the campaign increased thereby increasing the overall CTR. |
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As a result of campaign optimization there was an increase in number of conversions thereby increasing the conversion rate for the campaign. |
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There was a reduction in cost/conversion for the campaign. |
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The goals of respective landing pages were met successfully which helped in driving the overall sales for the client. |
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