PPC Case Study Home Pay Per ClickPPC Case Study  
 
  See Printer Friendly Version
Category
PPC (Google AdWords Campaign)
 
Budget
25000 USD per Month
 
Project Goal
Client goal was to cut down the AdWords Cost to the set budget without effecting Sales & Conversions, in order to increase business ROI. Also we were supposed to tweak and optimize the campaign. In addition our responsibility was to take all steps and make recommendations/suggestions besides implementing them in order to increase the campaign ROI.
 
Challenges
Increase or maintain conversions at low cost.
Increasing sales and ROI while maintaining cost at optimum level.
To generate leads while keeping the cost per acquisition to minimum.
 
Plan of Action
We studied the entire account and analyzed it thoroughly
We identified non-performing ad groups, keywords & ad copies
Studied the keywords and proposed bid changes for them
Optimized keyword match types
Executed A/B Split Testing over ad copies by making new ad copies
Used most appropriate keywords match types
Studied and analyzed the landing page to see its effectiveness from conversions perspective.
Analyzed the campaign keyword inventory to discover performing and non-performing keywords.
Optimized the overall campaign taking into consideration performance of ad copies, keywords and landing pages.
Analyzed the visitors behaviour for the campaign and took corrective actions accordingly in order to improve campaign ROI.
 
Results Achieved
We were able to improve the campaign ROI and maintain a stable goal CPA
As a result of keyword optimization and bid management number of impressions and clicks for the campaign increased thereby increasing the overall CTR.
As a result of campaign optimization there was an increase in number of conversions thereby increasing the conversion rate for the campaign.
There was a reduction in cost/conversion for the campaign.
The goals of respective landing pages were met successfully which helped in driving the overall sales for the client.

 

 

testimonial_pic
  • client_pic
    Additiona 100 links
    SEO (22-January-2016)
    An excellent company and we look forward to work with them.
    Gail
  • client_pic
    Scientific survey regarding the virtual workforce - 3
    SEO (2-November-2015)
    Thank you very much for your great work! I would recommend Cogniter.
    Christian Holthaus
  • client_pic
    Scientific survey regarding the virtual workforce - 2
    SEO (10-September-2015)
    Thank you for the great work! Richard was responsive, good to communicate with and showed a strong alignment to deadlines. Recommended!
    Christian Holthaus
  • client_pic
    Android App Development
    Android and iOS App (24-June-2015)
    It was a pleasure to work with Scott and the team of Cogniter. They had built Android and iOS app version for me. The contract lasted for over 6 months and although there were occasional challenges, Cognter team was always courteous, approachable and wilting to help . I will gladly work with them again.
    Kirill Andriychuk
  • client_pic
    Eclipse Rackmount
    Design & PHP (18-June-2015)
    We will continue to utilize Steve and his team for our projects because their work is amazing. Wonderful communication and great efficiency. Highly recommended for anything web related!
    Matt Spinetta
  • client_pic
    Google Adwords & Bing Ads Expert
    SEO(10-June-2015)
    You have continually impressed us with your high level of service and genuine consideration for the work involved. Thank you for providing such an absolutely superior service.
    Mit Gudka
  • client_pic
    SEO work - On-Site, Off-site and Copywriting for SEO
    SEO (23-January-2015)
    Great company to work with.
    Lee Kavanagh
  • client_pic
    SEO Specialist
    SEO (19-January-2015)
    Jacob did a great job, was very professional and highly available for his work. His work reports kept us in the know about that we were paying for, and the results to expect. His Professionalism is top-tier. We saw results for our keywords in the first month!
    Steven Paganelli
  • client_pic
    Ablecommerce website .net programing for website
    .net (07-January-2015)
    Great company to work with did every thing as promised.
    Paul Lowenthal
  • client_pic
    Developer Needed To Create Subscription Site
    PHP (22-December-2014)
    Steve was great to work with. Quick Communication and understood exactly what I need done. One of the best developers I’ve worked with on oDesk.
    Matt Hootman
  • client_pic
    VF Marketing - One Visum Web Developer
    PHP (30-July-2014)
    I absolutely love working with Cogniter! I use them on all of my web projects.
    Christy Thom
  • client_pic
    SEO Specialist Backlink Removal
    SEO (17-May-2014)
    Thank you for your efforts, you’ve had excellent communication and quick work ethic.
    Adam Blaser
  • client_pic
    Web app designer and CSS creation
    Design (19-feb-2014)
    Thanks to the Jenifer and the Cogniter team for their perseverance, responsiveness, and good designing.
    Dean Rachel
  • client_pic
    D2 Design
    iPhone project (17-Sep-2013)
    We are still in early stages of the development, but at this point the Cogniter group has been great to work with. Their communication with us has been spectacular,quicky in the turnaround, and technically above what we could have asked for Looking forward Dean and Dave are very professinal and Co-perative. I will look forward to work with them in future. Inspite of a huge time zone difference they always schedule the discussions as per our availability.
    Kali Kucera
  • client_pic
    Design an iPad app
    iPad project (11-Sep-2013)
    A great job completed on time and top quality work. Highly recommended.
    Danny Irvine
  • client_pic
    Social Media expert
    SEO (25-June-2013)
    Good work. I was kept informed of the progress and saw the results in my website ranking within 3 months as promised.
    Caroline Thay
  • client_pic
    SEO Specialist
    SEO (14-June-2013)
    We had a great experience with Brian and his team. Definitely would hire him again!
    Hector Garcia
client_pic
 
  Friday, December 2, 2016
  Flip Camera iPhone app goes live
  Cogniter launches new iPhone and iPad video a...
  [Read more...]
 
  Friday, July 29, 2016
  Training on Google Local Optimization held
  Training was organized on Google Local Optimi...
  [Read more...]
 
  Tuesday, April 12, 2016
  Baisakhi Celebration
  Cogniter Technologies celebrated Baisakhi wit...
  [Read more...]
 
  Thursday, December 24, 2015
  Christmas Celebration
  Christmas was celebrated with fun and frolic ...
  [Read more...]
 
  Monday, October 12, 2015
  Cogniter 12th Anniversary Celebrations
  Cogniter Technologies celebrated its 12th ann...
  [Read more...]
 
Cogniter Technologies stands apart from its competitors. We have an edge on our competitors due to the following strengths:
Experience and Expertise
Quality Commitment
Customer Focused Approach
Certificate

Name*:
Email*:
Phone No.:
Comments*:
Security Code*:
captcha 
Enter the code shown above*:
close