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Pay Per Click Advertising
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

We have handled a number of PPC campaigns for our clients from U.S, Australia, Canada, UK,  India etc.



Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and MSN Ad Center Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords and Microsoft Ad Center are the largest network operators. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Advantages of Pay Per Click Advertising
Most of you must be aware what PPC is all about. It is Pay Per Click advertising through which the advertisers pays every time their ad is clicked. Many marketers prefer PPC over other traditional ads system or SEO.

There are many benefits of using PPC advertisement. It provides far more customization and user control then other traditional advertisement systems. PPC systems like Google Adwords attract thousands of advertisers every year and generate revenues in billions. Many other PPC systems like MSN Ad Center, Bidvertiser etc are also attracting many advertisers.

1. Quick Results
The main attraction of PPC marketing is quick results. You need not wait for days to see the result of your ad instead you can see the instant impact of campaigns on your business.

2. Budget Control
You have full hold over the money you spend on your campaigns. You can set up daily budget limits to ensure that you did not spend more then the specified amount each day. Also you have to set you your maximum bid that is money you are willing to pay if some one clicks on your ad.

3. Custom Geographical Targeting
PPC advertisement allows you to target your customers at specific locations of your choice. It can be your local market or the market abroad. You have full control over the places your advertisement will be displayed which helps you to get targeted traffic which is more likely to convert then irrelevant traffic.

4. Start Stop Marketing
This is again a most amazing feature of PPC. You can stop all of your marketing activity with just a click of the mouse. This ease to control the activity played an important in making PPC more customizable.

5. Demographical Targeting
You can target customers based on sex, age and their likes and dislikes. If the products are specifically for women you can make your ad visible to females only. This feature helps you in better utilization of funds as you don’t spend on advertising to the wrong people.

Using PPC marketing will help you find better and more targeted traffic which can be converted to valuable customers easily.


Our PPC Packages:
1. PPC Packages - Silver Plan - 25 hrs  
 

 Initial Consultation
Keyword Research and Analysis - 25 Keywords
Website Analysis and suggestions
Adwords Account Setup
1 Campaign Creation
Multiple Ad Group Creation
2 ad copies per ad group
Budget Management
Bid Management
Conversion Reporting
E-mail Support

 
2. PPC Package - Gold Plan - 50 hrs  
 

 Initial Consultation
Keyword Research and Analysis - 50 Keywords
Website Analysis and suggestions
Landing Page Analysis and suggestions
Adwords Account Setup
Multiple Campaign Creation
Multiple Ad Group Creation
4 Ad copies per ad group
Budget Management
Bid Management
Conversion Reporting
E-Mail Support
Chat Support

 
3. PPC Packages - Platinum Plan - 100 hrs  
 

 Initial Consultation
Keyword Research and Analysis - 100 Keywords
Website Analysis and suggestions
Landing Page Analysis and suggestions
Adwords Account Setup
Multiple Campaign Creation
Multiple Ad Group Creation
Ad Copies creation with A/B Split Testing
Budget Management
Bid Management
Conversion Reporting
E-Mail Support
Chat Support

 

Click here to view PPC comparison chart.

We have helpful Sales Executives available to help you decide which package is best suited for your current needs or you should find your answers here…
 

 

 

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    Additiona 100 links
    SEO (22-January-2016)
    An excellent company and we look forward to work with them.
    Gail
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    Scientific survey regarding the virtual workforce - 3
    SEO (2-November-2015)
    Thank you very much for your great work! I would recommend Cogniter.
    Christian Holthaus
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    Scientific survey regarding the virtual workforce - 2
    SEO (10-September-2015)
    Thank you for the great work! Richard was responsive, good to communicate with and showed a strong alignment to deadlines. Recommended!
    Christian Holthaus
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    Android App Development
    Android and iOS App (24-June-2015)
    It was a pleasure to work with Scott and the team of Cogniter. They had built Android and iOS app version for me. The contract lasted for over 6 months and although there were occasional challenges, Cognter team was always courteous, approachable and wilting to help . I will gladly work with them again.
    Kirill Andriychuk
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    Eclipse Rackmount
    Design & PHP (18-June-2015)
    We will continue to utilize Steve and his team for our projects because their work is amazing. Wonderful communication and great efficiency. Highly recommended for anything web related!
    Matt Spinetta
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    Google Adwords & Bing Ads Expert
    SEO(10-June-2015)
    You have continually impressed us with your high level of service and genuine consideration for the work involved. Thank you for providing such an absolutely superior service.
    Mit Gudka
  • client_pic
    SEO work - On-Site, Off-site and Copywriting for SEO
    SEO (23-January-2015)
    Great company to work with.
    Lee Kavanagh
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    SEO Specialist
    SEO (19-January-2015)
    Jacob did a great job, was very professional and highly available for his work. His work reports kept us in the know about that we were paying for, and the results to expect. His Professionalism is top-tier. We saw results for our keywords in the first month!
    Steven Paganelli
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    Ablecommerce website .net programing for website
    .net (07-January-2015)
    Great company to work with did every thing as promised.
    Paul Lowenthal
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    Developer Needed To Create Subscription Site
    PHP (22-December-2014)
    Steve was great to work with. Quick Communication and understood exactly what I need done. One of the best developers I’ve worked with on oDesk.
    Matt Hootman
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    VF Marketing - One Visum Web Developer
    PHP (30-July-2014)
    I absolutely love working with Cogniter! I use them on all of my web projects.
    Christy Thom
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    SEO Specialist Backlink Removal
    SEO (17-May-2014)
    Thank you for your efforts, you’ve had excellent communication and quick work ethic.
    Adam Blaser
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    Web app designer and CSS creation
    Design (19-feb-2014)
    Thanks to the Jenifer and the Cogniter team for their perseverance, responsiveness, and good designing.
    Dean Rachel
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    D2 Design
    iPhone project (17-Sep-2013)
    We are still in early stages of the development, but at this point the Cogniter group has been great to work with. Their communication with us has been spectacular,quicky in the turnaround, and technically above what we could have asked for Looking forward Dean and Dave are very professinal and Co-perative. I will look forward to work with them in future. Inspite of a huge time zone difference they always schedule the discussions as per our availability.
    Kali Kucera
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    Design an iPad app
    iPad project (11-Sep-2013)
    A great job completed on time and top quality work. Highly recommended.
    Danny Irvine
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    Social Media expert
    SEO (25-June-2013)
    Good work. I was kept informed of the progress and saw the results in my website ranking within 3 months as promised.
    Caroline Thay
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    SEO Specialist
    SEO (14-June-2013)
    We had a great experience with Brian and his team. Definitely would hire him again!
    Hector Garcia
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Cogniter Technologies stands apart from its competitors. We have an edge on our competitors due to the following strengths:
Experience and Expertise
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Customer Focused Approach
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