WEDNESDAY,
MARCH 06, 2024
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In the digital marketing mix, Pay-Per-Click advertising is one of the fundamental pillars. According to Statista, in 2024, the global digital advertising market is expected to reach $740.3 billion, with search advertising being the largest at $190.5 billion. Over 50% of all clicks on Google search results pages are now from PPC. With many businesses appreciating the power of PPC, there is high-level competition. To keep ahead by 2024, businesses must exploit these features and targeting options. By using these overlooked PPC targeting options, businesses can get ahead of competitors and make it easier to maximize their campaign success rates.
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Posted By
Pawan
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FRIDAY,
MAY 27, 2016
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Media ad spending in the U.S. is set to hit $200 billion in 2016 and online advertising will receive a big chunk of it.
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Posted By
Chetan
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FRIDAY,
APRIL 08, 2016
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“Content is king” is such a common slogan that it’s become a cliché. It’s rare to find a digital marketing professional who hasn’t either used or heard it. It’s thrown as the panacea every time someone enquires about the secret of successful SEO. But is such attention to content worth it?
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Posted By
Chetan
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FRIDAY,
FEBRUARY 26, 2016
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Last Friday etched itself firmly on the consciousness of many PPC experts. It was the day when Google announced that it was removing text ads from the right side bar on desktops. To compensate for the loss of space, the company will display more ads above and below organic results; there will be four ads above and three ads below.
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Posted By
Chetan
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