Pay-per-click (PPC) advertising is a powerful way to drive traffic and boost conversions for your business. However, managing PPC campaigns can be time-consuming and complex. The right tools can help you automate tedious tasks, optimize your campaigns, and maximize your return on ad spend. In this article, we’ll look at the top 7 PPC tools to help you automate and boost your conversion rate. Whether you’re a PPC novice or a seasoned pro, these tools can take your PPC game to the next level.
Optmyzr
Optmyzr is an all-in-one PPC management suite that helps automate optimization across Google Ads, Microsoft Ads, and Facebook Ads. Its powerful automation tools can help save you time by streamlining workflows. Key features include:
- Rules Engine - Create customized rules to automate bidding, ad rotation, budget pacing, and more.
- Optimization Opportunities - Get AI-driven suggestions to improve campaign performance.
- Dynamic Ad Customizers - Customize ad copy, landing pages, and more to match user search queries.
- Progress Tracker - Monitor how optimization actions impact KPIs like conversions.
Optmyzr makes it easy to scale and refine your PPC campaigns over time. The automation frees you up to focus on strategy rather than repetitive optimizations.
AdEspresso
AdEspresso specializes in helping companies manage Facebook and Instagram ads. Key features include:
- Lookalike Audiences - Quickly find new audiences that resemble your existing high-value customers.
- A/B Testing - Test different versions of ads, landing pages, images, and more.
- Automated Rules - Set up triggers to pause poor-performing ads or raise/lower budgets.
- Campaign Calendar - Schedule ads and posts ahead of time to keep campaigns running smoothly.
For e-commerce brands, AdEspresso can help you advertise to more of your ideal customers and continually refine your ads for better results.
SEMRush
SEMRush provides robust PPC keyword research and campaign analytics. With SEMRush, you can:
- Analyze competitors' ads and keywords to inform your own PPC strategy.
- Identify high-potential search queries related to your products/services.
- Track paid search KPIs like impressions, CTR, position, and more.
- Gauge search traffic estimates for different keywords.
- Uncover negative keywords to help control your budget.
SEMRush empowers you to make data-driven decisions when building out PPC campaigns and expanding your reach to the right audiences.
SpyFu
SpyFu offers a powerful suite of competitive analysis tools for paid search. You can use SpyFu to:
- See competitors' top-performing ads and keywords.
- Analyze changes in competitors' ad budgets over time.
- Check out competitors' landing pages for inspiration.
- View estimated metrics like clicks, CTR, and conversion rate.
- Identify opportunities to outrank competitors in ads.
Monitoring the competition helps prevent bidding against yourself and positions your PPC campaigns for greater success.
WordStream
WordStream provides AI-powered tools for PPC optimization and automation across Google, Bing, and Facebook. Top features include:
- Ad Optimizer - Uses historical performance data to identify improvements to your ads.
- Landing Page Grader - Scores landing pages and gives suggestions to increase conversion rate.
- Budget Optimizer - Forecasts how budget changes could impact conversions.
- PPC Grader - Benchmark your PPC accounts against top performers in your industry.
WordStream makes it easy to create consistently high-quality ads and maximize the impact of your budget.
Acquisio
Acquisio specializes in programmatic ad buying across social media, native ads, and display networks. With Acquisio you can:
- Activate machine learning to optimize towards KPIs like cost per conversion over time.
- Create custom audience segments that update dynamically based on campaign performance.
- Set up A/B testing for ad creatives, landing pages, audience segments, and more.
- Track attribution and identify the highest converting channels.
Acquisio empowers you to scale programmatic advertising and continually refine it to drive more conversions.
Marin Software
Marin Software offers robust reporting, budget management, and automation capabilities for managing PPC campaigns. Top features include:
- Customizable Reporting Dashboards - Monitor campaign metrics and KPIs.
- Cross-Channel Budget Management - Maintain optimal budget allocation across PPC channels.
- Smart Bidding Automation - Uses algorithms to optimize bids by conversion goals.
- Ad Rotations - Automate ad testing and refinement.
- Campaign Calendar - Schedule campaigns, ad sets, ads, and keywords.
Marin’s powerful automation keeps campaigns running smoothly and efficiently to improve performance.
Conclusion
Automating repetitive PPC tasks and leveraging data to guide optimizations is key to maximizing your ad spend. The tools discussed above can help take your PPC game to the next level. Consider your current PPC pain points and research tools that can save you time while boosting performance. With the right solutions in place, you can scale your PPC efforts dramatically and ultimately drive more conversions.
