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Pay-Per-Click (PPC) Marketing Services

Driving exceptional business outcomes

Increasing Visibility, Driving Traffic, and Skyrocketing Sales

Pay-per-click (PPC) advertising is a potent digital marketing technique that outshines traditional methods due to its precision, control, data-driven approach, and cost-effectiveness. It allows businesses to target their desired audience with unparalleled accuracy, ensuring ad spend reaches potential customers likely to convert. This precision sets PPC apart from many other advertising channels such as search engine optimization and social media marketing.

Cogniter is a leading pay-per-click management company in India. We understand the dynamic nature of online advertising, and our PPC services are crafted to produce concrete outcomes that fuel expansion and boost your brand's online presence. Our PPC services are designed to ensure that your advertising campaigns are cost-effective and yield significant returns on investment.

Our expertise and tailored strategies can assist your business in achieving unprecedented success in the digital arena. With a dedicated team of Google-certified experienced experts, cutting-edge technology, and a results-driven approach, Cogniter is your trusted partner in maximizing the potential of PPC advertising.

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Services Offered

As a PPC management company, we offer a wide range of PPC marketing services to propel your business towards success.

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Search Ads

Search pay-per-click (PPC) ads are the cornerstone of effective online marketing. When users enter specific queries (keywords or phrases) into search engines like Google and Microsoft Bing, your ads take center stage on search engine results pages (SERPs). These text-based ads are crafted to align with the user's search intent, ensuring they are highly relevant. Our search advertising strategy is designed to attract high-quality traffic to your website. By connecting with users actively searching for your products or services, we boost website traffic and enhance your conversion and sales potential.

Search Engine Optimization Services

Display Ads

Display advertising includes eye-catching ads that appear on websites, apps, and digital platforms, such as banners, images, videos, or interactive elements. They can help boost your brand, showcase products, or drive traffic to your website. Display ads are cost-effective, with options like cost-per-impression (CPI) or cost-per-thousand-impression (CPM), ensuring you get value for your budget to let you target specific audiences based on demographics, interests, and behavior. We specialize in crafting engaging display ad campaigns to meet your goals, delivering a strong ROI and boosting your online presence.

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Smart Ads

Smart ads are born from Google Ads' evolution, and these campaigns include automation to simplify the setup and management of pay-per-click endeavors. Unlike standard Search campaigns, Smart campaigns automate crucial aspects, including bidding strategies, audience targeting, and ad creation. This innovation streamlines the PPC process, making it faster and more accessible for businesses of all sizes. We specialize in providing Smart ad services, offering businesses a time-saving and results-driven solution to navigate the competitive digital landscape effectively, ensuring optimal ROI and online visibility.

Digital Marketing Strategies

App Ads

App ads are essential in mobile advertising and are offered in two types: pay-per-click (PPC) and cost-per-thousand impressions (CPM). PPC, the go-to choice, ensures advertisers pay when users click on their ad, making every penny count. Unlike CPM, where you pay just for ad views, PPC prioritizes genuine engagement. The cost of app ads varies based on factors like the platform, ad format, and target audience. We simplify the advertising landscape for you, ensuring your app ads reach the right users, drive installs, and boost your mobile advertising success easily and cost-effectively.

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Google Discovery Ads

Google Discovery Ads are visually appealing ads beautifying the presence in the YouTube, Google, and Gmail apps, featuring single images or carousels. Powered by machine learning, they pinpoint user intent and serve your ads at the perfect moment. It helps expand your brand's reach, drive engagement, and achieve performance goals. With Discovery ads, you can reach more of Google's vast audience with a single campaign, all while enjoying visually rich, native ad experiences. Discovery ads are your ticket to PPC success.

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Shopping Ads

Shopping ads are the visual champions of PPC. They showcase your product with an image, title, price, and store name, offering users a clear picture before they click. Using your Merchant Center product data, they find the best match for user searches, ensuring you get quality leads. Shopping ads offer streamlined retail-focused campaign management, wider reach, robust reporting, and access to new inventory. Thus, these ads are your shortcut to success, bringing eager customers to your digital store.

Digital Marketing Strategies

Video Ads

Video ads are your ticket to dynamic PPC campaigns. They use video content to showcase your product or brand on platforms like social media, YouTube, and websites. These ads can pop up before, during, or after videos and may or may not be skippable. They are highly interactive, with clickable elements like calls-to-action and links, boosting engagement. You pay based on views or clicks, making them cost-effective. In PPC, video ads stand out as a powerful way to engage your audience and drive conversions.

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Performance Max Ads

Performance Max is a unique campaign type that includes a full spectrum of Google Ads inventory within a single campaign. It seamlessly complements your keyword-based Search campaigns, extending your reach across Google's vast ecosystem, including YouTube, Display, Search, Discover, Gmail, and Maps. It enhances every aspect of your campaign, from budget optimization to audience targeting, and creatives are finely tuned, whether it's CPA or ROAS. We excel in providing Performance Max Ads, delivering remarkable results for your business.

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Amazon PPC Ads

Amazon PPC (Pay-Per-Click) is your key to sales success in the online marketplace. As an Amazon seller, you can set bids to ensure your ad appears when potential buyers search for products. These cost-efficient ads set Amazon PPC apart, and you have to pay only when a shopper clicks your ad. Ad placement is determined by keyword bids, letting you reach your ideal audience and channel traffic to your products. We specialize in providing these services, offering expertise to help you harness the power of Amazon PPC for optimal sales and profitability.

Why PPC Advertising?

Push Your Brand Over the Edge for High-Quality Leads and Traffic

Let’s Grow Your Business Together

We make every click count by reaching the right people at the right time.


Our Proven PPC Process

Great results need a strong strategy to achieve digital success
We follow a structured and results-oriented PPC process that ensures your campaigns are meticulously planned, executed, and optimized for success.

Strategy and Consultation

We begin by understanding your business, objectives, and target audience. Your input is invaluable in shaping our PPC strategy. We analyze your competition to identify opportunities and develop a strategy that sets you apart.

Keyword Research and Selection

Our team conducts extensive research to identify the most relevant and high-performing keywords for your business. Then, we collaborate with you to choose the keywords that align with your goals and budget.

Campaign Setup

Our senior content writers and designers craft compelling ad copy, visuals and landing page that resonate with your audience. We organize your campaigns, ad groups, and keywords for maximum efficiency and relevance.

Launch and Monitoring

We set up bid strategies to maximize your ROI while staying within budget. Our team monitors your campaigns, making real-time adjustments to optimize performance.

Analysis and Optimization

We use advanced analytics tools to gather data and insights into your campaign's performance. Based on data analysis, we make informed adjustments to keyword targeting, ad copy, and bidding strategies to improve results.

Remarketing and Retargeting

We implement remarketing and retargeting strategies to convert past visitors into customers.

Reporting and Transparency

We provide transparent reports on key performance metrics so you always know how your campaigns are performing. We schedule regular meetings to discuss results, answer your questions, and incorporate feedback into our strategies.

Scaling Success

As your campaigns gain traction and deliver positive results, we work with you to scale up your PPC efforts and capture even more market share.

Local PPC Services (If Applicable)

For businesses with a local presence, we implement specialized strategies to drive foot traffic and online conversions from local audiences.

Adapting to Market Changes

The digital landscape is constantly evolving. We adapt our strategies to incorporate the latest trends and technologies, ensuring your campaigns stay competitive.

Why Choose Cogniter's PPC Services?

Your one-stop PPC Advertising Agency for impressive growth and ROI

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Expertise and Experience

Our team of seasoned PPC specialists boasts a wealth of experience across various industries. We stay ahead of the curve by continually adapting to industry trends, ensuring your campaigns remain competitive.

Digital Marketing Strategies

Customized Strategies

One-size-fits-all approaches don't work in digital marketing. We tailor our PPC strategies to your unique goals, audience, and budget, ensuring maximum ROI for your advertising spend.

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Data-Driven Approach

We believe in making informed decisions. Our data-driven methodology relies on constant monitoring, analysis, and optimization to deliver the best possible results for your campaigns.

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Transparent Reporting

With Cogniter, you'll always be aware of your campaign's performance. Our transparent reporting ensures you're always in the loop, with clear insights into key metrics and progress.

Like Your Goals, Cogniter’s PPC Experts Will Be Easy to Reach Talk to our experts

Our Efforts Deliver Results

Did a great job in working to establish groundwork on PPC as well as SEO for our new website. Their communication and follow-ups on the tasks were always the best part of working with Cogniter.

Asif Maredia

Jan. 2011 - Jan. 2011


A reliable PPC company should provide comprehensive reporting on key metrics such as impressions, clicks, click-through rates (CTRs), conversions, cost per click (CPC), and return on ad spend (ROAS). They can also provide insights on audience behavior, competitive analysis, and suggestions for improvements.

To find a reliable PPC company, research and compare different companies. Ask for recommendations, read reviews, and check their website for information about their expertise, certifications, and case studies. Consider scheduling consultations to discuss your specific needs and evaluate their approach.

Yes, Cogniter offers services tailored to local businesses. We help target specific geographic locations, optimize ads for local keywords, and incorporate location extensions to attract customers looking for nearby products or services.

The timeline for seeing results from a PPC campaign managed by a company can vary depending on factors like campaign goals, competition, and industry. It may take a few weeks to refine ad targeting, keyword strategies, and ad creatives before significant results are observed. Continuous monitoring and optimization are crucial for long-term success.

Some optimization tips include regularly analyzing and refining your keyword selection, improving ad relevancy, testing different ad variations, monitoring and adjusting bids, and continuously tracking and analyzing campaign performance.

Yes, effective PPC ad copy should be concise, compelling, and relevant to the user's search intent. It should include targeted keywords, a clear call-to-action, and highlight unique selling points to encourage clicks.

PPC ads should be relevant to the user's search intent and clearly indicate that they are ads. Advertisers should follow the ad format guidelines provided by the search engine, including character limits, URL display, and formatting requirements.

PPC companies typically work with multiple advertising platforms, including Google Ads, Microsoft Advertising (formerly Bing Ads), and social media platforms like Facebook Ads and LinkedIn Ads. They have expertise in managing campaigns across different platforms and can tailor their strategies to maximize performance on each platform.