A reliable PPC company should provide comprehensive reporting on key metrics such as impressions, clicks, click-through rates (CTRs), conversions, cost per click (CPC), and return on ad spend (ROAS). They can also provide insights on audience behavior, competitive analysis, and suggestions for improvements.
To find a reliable PPC company, start by researching and comparing different companies. Ask for recommendations, read reviews, and check their website for information about their expertise, certifications, and case studies. Consider scheduling consultations to discuss your specific needs and evaluate their approach.
Yes, Cogniter offers services tailored to local businesses. We help target specific geographic locations, optimize ads for local keywords, and incorporate location extensions to attract customers looking for nearby products or services.
The timeline for seeing results from a PPC campaign managed by a company can vary depending on factors like campaign goals, competition, and industry. It may take a few weeks to refine ad targeting, keyword strategies, and ad creatives before significant results are observed. Continuous monitoring and optimization are crucial for long-term success.
Some optimization tips include regularly analyzing and refining your keyword selection, improving ad relevancy, testing different ad variations, monitoring and adjusting bids, and continuously tracking and analyzing campaign performance.
Yes, effective PPC ad copy should be concise, compelling, and relevant to the user's search intent. It should include targeted keywords, a clear call-to-action, and highlight unique selling points to encourage clicks.
PPC ads should be relevant to the user's search intent and clearly indicate that they are ads. Advertisers should follow the ad format guidelines provided by the search engine, including character limits, URL display, and formatting requirements.
PPC companies typically work with multiple advertising platforms, including Google Ads, Microsoft Advertising (formerly Bing Ads), and social media platforms like Facebook Ads and LinkedIn Ads. They have expertise in managing campaigns across different platforms and can tailor their strategies to maximize performance on each platform.