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Dofollow and Nofollow Links: Everything You Need to Know in 2022


Backlinks are one of the best ways to help you achieve more SEO success. They help Google understand the quality of a web page and its relevance to the search query. 
Dofollow and Nofollow links are the two kinds of links that you can use to increase a website's ranking in search engines. We'll give you a complete guide to understanding the do-follow and no-follow backlinks. 
So, let's get started!

What are Dofollow Links? 

Dofollow links hold a special place in the world of Search engine optimization because Google considers your website to be more trusted if you have more backlinks. These links contain a "do-follow" keyword in their anchor text.
The idea is to make these links more likely to be clicked on than normal hyperlinks. When you create a dofollow link, it will show up as an author byline on the website and in search results. This means that you get credit for sharing the content with others.
For example: <a href="http://www.example.com">dofollow Link</a>

When to Use Dofollow Links?

There are three main reasons to use dofollow links:

1. Sending traffic to a different website: If the site you're sending traffic to has an affiliate program and is willing to accept your referral link, then dofollow links will work better than nofollow. This way, other people see the link as an endorsement of their product or service (since it's coming from someone who knows how valuable it is). They'll also be more likely to click through because they know that this person also uses their products/services.
2. When You Want to Promote Your Product: In this scenario, dofollow links will help boost awareness of your brand while still keeping users safe by not forcing them down any particular path. They can choose whether or not they want to follow further instructions after reading those initial ones if desired.

What are Nofollow Links?

Nofollow links are categorized as "nofollow" by the link's domain. It means that if you click on these links, you will not be directed to the destination site. Nofollow links are typically used in blogs and in other places where you want to get your readers to leave their own comments and interact with the content of the page. A nofollow link is a link that does not pass on any value from your site to the destination website.
For example: <a href=”https://www.example.com” rel=”nofollow”></a>

When to Use Nofollow Links?

One of the most common reasons for using nofollow links is when you want to link to a site that has nothing to do with your content. This could be because you're promoting a product or service or even just trying to send traffic from one site to another.

Dofollow Vs Nofollow Links: Which is Better?

People often confuse DoFollow and NoFollow termsOver time, both Google and Bing have made it easier to determine which links are dofollow or nofollow. SEO Services focus on building backlinks to achieve higher rankings. Since these terms are clear now, let's shed some light on the battle for the best backlinks.
1. Dofollow links are designed to pass the link juice, or their value, to the site they are linking to. Nofollow links are not designed to pass any value from the website they link to.
2. A dofollow link is a link that points to another website and tells search engines that they should follow it. When you see the word "dofollow" in your SERP, it means that the site has permitted us to link back to them. This is different from nofollow links, which will not add value or help your rankings because they don't contain any links themselves.
3. Dofollow links are also considered "authoritative" since they are usually given priority to rank over non-dofollow links.
4 Nofollow links are the raw, unadulterated version of a dofollow link. Nofollow links are not followed by Google and do not pass any link juice. To give it to you in short means that the site linking to you will not be rewarded for it. It is an excellent way to get backlinks from genuine sites, but if you have used this technique just to get backlinks, it will harm your website.


Any SEO expert would tell you that backlinking is the best way to increase your website rankings. This is because backlinks are more trusted and are more often followed. A healthy backlink profile can help you outsmart your competition and contribute to achieving first-page rankings.
Hiring a reputed SEO company is great for setting up a backlink enhancement analysis and knowing what improvements are required to achieve high traffic and rankings.
Posted By Kajal at
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SEO Vs. PPC: Battle for the Best Digital Marketing Method


Search engine optimization and pay-per-click are two different methods to drive website traffic. Both have their own pros, cons, and uses. But there is a lot of confusion between the two words, and it sometimes needs to be clarified which one is more suitable for a business. If you're confused about which method is best for your business, here's a quick primer on what each does and how to choose between them.
So, fasten your seatbelts and get ready to enter the world of SEO and PPC marketing - the superpower behind the skyrocketing traffic and revenue. 
Let's begin with the definition and advantages.

What is SEO?

SEO stands for search engine optimization. It is an attempt to improve the visibility of a website or content on search engines like Google, Bing, Yahoo, and others.
The SEO process is complex and involves many factors, including technical work, writing good content for your website, creating high-quality images, and creating great links to other websites.

What is PPC?

PPC stands for pay-per-click. It is a paid advertising model where you pay to have your ad appear on the right side of a search result page. A PPC Expert in India bids for keywords on search engines to ensure that target users see the ads. The highest bidder gets the highest position on the SERP (search engine result page), and their ad will display above other sites' ads.

Pros of Organic Search - Search Engine Optimization


SEO helps in reducing costs

When it comes to search engine optimization, marketers can optimize their websites and improve their rankings without spending any money on them. This saves them from spending money on the wrong thing and ensures their campaigns are successful.

SEO is easy to implement

It is easier for companies to implement SEO because all they need to do is make sure that their website is optimized using the right keywords and content.

SEO increases traffic flow

When people search for something on Google, they usually find websites relevant to what they want. These websites also rank high in search results because they are better than other websites that do not have these keywords or content.

SEO improves brand awareness

It improves brand awareness among customers who use different devices such as laptops, mobile phones, etc., which means that there will be more chances of getting clicked on by people who have different devices than those who only use computers.

Pros of Paid Search - Pay-Per-Click Advertising



PPC is an effective way to reach your target audience. You can choose to pay for clicks or impressions and set a daily budget that you're willing to spend on each campaign. By tracking the results of each campaign and adjusting your strategy accordingly, you'll be able to achieve cost efficiency while keeping up with changes in Google's search algorithm.

Real-time Results

Real-time results are the best part of PPC. You get immediate feedback on your ads, so you can tweak them as needed and rerun them if they don't perform well. This means you can ensure your ads are working effectively, leading to higher-quality leads and a lower cost per click (CPC).


Targeting is the ability to reach a specific audience. It's also how you get your ad in front of people that are most likely to buy what you're selling. There are many ways to target based on location, demographics, interests, and behaviors.

Remarketing Opportunities

Remarketing is a powerful tool for businesses to increase sales and revenue by connecting with customers who have visited their site but have yet to convert. Remarketing takes advantage of your website's marketing data, so it can deliver personalized ads based on customer behavior at other sites that you own or manage.

The Ability to Track Results

PPC gives you the ability to track your results. You can see which keywords are working and which ones aren't. You can also see how successful landing pages are and use that information to improve on-page optimization in future campaigns. The best thing about PPC is that it allows you to look at historical data.

Organic Vs. Paid Search: What's the Difference

You may be asking yourself: "What's the difference between SEO and PPC?" And we're here to explain.
1. Search Engine Optimization (SEO) is a long-term strategy that focuses on increasing traffic from organic search results. This means your website will appear higher in Google's rankings for relevant keywords, which can help you get more visitors and leads.

2. Pay Per Click (PPC) is a short-term strategy that uses paid ads to attract new customers by driving them directly to your website through clicks on an ad or link. The goal of PPC campaigns is typically to drive people who have shown interest in some aspect of what you do onto your site where they can    complete the purchase process—which means more sales! Companies often hire a PPC expert with Google certification to ensure rankings higher than organic results.

3. Organic search results are free, while paid ads are not. If you want your business to show up in the organic search results, it's important that you do things right and make sure that people see your website as they search for what they need. This can be done by optimizing the relevancy of your content and implementing a cohesive strategy across all channels (both SEO and PPC).

4. Paid advertising is also a great way to reach out to more targeted audiences. If there's something about your product or service that would appeal more specifically to an audience segment than another one, using PPC might be the way forward!

5. Organic visits are where users arrive at your site after clicking on a result in the search engine results pages (SERPs). This type of traffic is organic because it comes from natural, human-generated sources.

6. In contrast, paid search marketing refers to search engine results pages (SERPs) that contain advertisements and other sponsored content. Paid searches occur when someone enters keywords into a search engine such as Google or Yahoo!, intending to find information about a product or service related to those keywords or phrases. When someone clicks on ad that appears in their browser window, this user has been classified as "paid" by the advertiser who paid for each click/view!

Which is Better For Your Business?

PPC and SEO are both valuable tools that can be used to grow a business. While they have their strengths and weaknesses, when combined, they can be powerful. If you want to learn more about Google AdWords, please visit our website.
Posted By Pawan at
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What are PHP Development Services? What Does a PHP Web Developer Do?


PHP Development is a process that usually involves creating and maintaining a website, and PHP is one of the most popular languages. A PHP developer will create the code for your website and make sure it functions properly. They may also help with other aspects of a website, such as security features or SEO (search engine optimization).

PHP has many advantages over other languages, including:

Low learning curve - PHP can be learned as quickly as you can type. The best part is that there are many online resources to help you learn the language.

Extensive libraries - There are many libraries available for PHP to help you develop your applications quicker and easier. Some of these libraries include the Zend Framework and Laravel framework, which provide frameworks for building web applications.

Performance - PHP is known for its performance, which makes it ideal for large-scale projects such as eCommerce systems or mobile apps. This makes it an excellent choice for backend development projects where speed is vital.

Roles and Responsibilities of a PHP Web Developer

A good developer should be able to turn any idea into a working product that your users can use. This can be accomplished through PHP Development Services. There's no specific degree required for this role; however, it does require some knowledge of programming languages such as PHP or JavaScript.

The following are the major roles and responsibilities of a PHP web developer:

Conducting Analysis

Web developers are responsible for analyzing different types of data to determine how it can be used in the development process. They conduct research on trends related to web design and make recommendations about which designs will work best for their clients' needs.

Developing Back-End Components

Web developers must understand coding languages such as HTML, JavaScript, and PHP. They work with programmers who specialize in these languages to develop applications that can be accessed by users through a browser or mobile device.

Supporting Front-End Developers

PHP web developers are responsible for the front-end aspects of a website. They can take care of the design, layout, and content of a site, as well as its graphic design, and make sure that it looks great on all platforms. They also need to be able to connect applications with web services and ensure that they work properly.

Connecting Applications with Web Services

PHP Web Developers are the people who connect applications with web services. They design, develop and maintain websites that can connect users to online services like databases, eCommerce platforms, and social media sites. Their work involves connecting applications with web services, which allows them to access data and make requests. This is often done through the use of APIs (Application Programming Interfaces). PHP web developers are also in charge of content management systems such as WordPress and Drupal.

Bottom Line

A PHP developer is more than just a software engineer. They're also a computer programmer who specializes in programming languages like PHP, Java, and C++. They develop backend components for websites, including databases and APIs to connect with other systems. Some of the other duties and responsibilities of a web developer are to maintain code quality and security standards, implement new features in response to customer needs, provide support to customers and clients, and understand technical issues related to web development.

If you are looking for world-class, effective, and affordable PHP web development services, consider Cogniter Technologies. Our PHP web development experts are highly skilled professionals who can help you build the next generation of applications. They will take your website or web application from concept to completion, bringing it to life with the latest technology and methods for creating dynamic websites.
Posted By Pawan at
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Top Five Website Design Trends to Look Out for in 2022


Website design trends are constantly changing, and it can take a lot of work to keep up with what is popular. However, you can create an appealing and functional website by understanding the basics of good design. Some of the most popular current trends include web typography, animated photography, background images & videos, etc. By understanding these trends, you can create a modern and stylish website.
Let's discuss the top website design trends in detail:

The Full-Screen Image

Designing websites has come a long way since the early days of the internet. In the past, website designing was limited by the technology available at the time. Today, there are many different website design trends to choose from. One of the hottest trends for 2022 is the full-screen image.
This trend is about using large, bold images to make a statement. The full-screen image is a great way to grab attention and make an impact. It can be used to showcase products and services or even add visual interest to a website. Another great thing about the full-screen image trend is its versatility. It can be used on websites of all types, from personal blogs to corporate ones.

The Video Background

The video background is one of the hottest website design trends. This trend is all about making a bold statement and grabbing attention. A video background is a great way to show off your product or service, and it can also be a great way to set the tone for your website. Consider this trend if you want your website design to create an impact on users.

Web Typography

The trends in Web typography have been rising for a few years. With the rise of responsive design, web fonts have become more widely used, and there are now more fonts to choose from than ever before.
One of the hottest web design trends for 2022 is using custom fonts. It enables you to create a unique and personal look for your website. You can either create your font or use one already available. If you wish to use an existing font, you will need permission from the copyright holder first.
Another trend that is becoming popular is using large, bold fonts. It can make your website stand out and help you to make a statement.

The Rise of Google Fonts

Websites are looking better than ever, thanks to significant new web design trends. Google Fonts is a library of over 800 free fonts that you can use on your website. It is a great way to add personality to your site, and it's also super easy to use. Browse the Google Fonts website, choose a font you like, and add it to your website's code.

The Use of Animated Typography

As we move further into 2022, web design trends are becoming more innovative. Another hot trend right now is the use of animated typography. This trend adds an extra layer of depth and intrigue to a website. By animating the text, designers can create a more dynamic and engaging experience for users.
This trend is prevalent in hero sections and headers, where designers can showcase their creativity. However, it's important to use animated typography sparingly, as too much can be overwhelming for users. When used correctly, it can add a unique and memorable touch to a website.

Final Word

As a business owner, you know that having a website is essential. But what you may not know is how vital website design is to the success of your website and business. Your website leaves the first impression on a potential customer of your business. And, as we all know, first impressions are essential. A poorly designed website can turn potential customers away before they know your business. On the other hand, a well-designed website can help you stand out from your competition and give potential customers a positive first impression that will lead to them doing business with you.
Get your website designed by professional website designers at Cogniter Technologies. Cogniter is a leading name in the website designing companies of the world. The professionals at Cogniter design creative and unique website designs that meet your requirements. The company has helped hundreds of organizations develop an ideal website design that promotes organizational values and ideas.
Posted By Pawan at
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