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Musings on design, development, and digital marketing

4 Tips to Generate High-Quality Leads Through Landing Pages

TUESDAY, JULY 16, 2019

Generating high-quality leads has become essential as it enables your business to establish connections, build relationships, and close deals in the best way possible.

Having locked in a quality lead generation process will help you find the right customers your business needs.

But the important question is how to achieve this? In order to generate high- quality leads, you need to focus on two primary areas:
  1. Get more visitors
  2. Get a better reaction from them
The most effective way to capture more visitors online is by crafting a well-optimized, highly targeted and a converting landing page design at hand.

A landing page is the backbone of your all online digital marketing campaigns as it acts as a perfect advertisement tool to showcase your services, products and resources.

Let us look at the practises take into account for creating the perfect lead generation post-click landing page:

1) Lead Capture

Gone are the days when having a working email address was enough to attract visitors to your site and capture an adequate amount of leads. But, today visitors don’t provide any personal information in a single go. You have to earn their attention before asking them to fill in their details.
If you want to attract customers and make them share their information, you have to give them first before you ask. Your marketing efforts should offer them value in any form.

2) Lead Magnets

Lead magnets help turn your client’s trust in a profitable long-term relationship. To explain it further, a lead magnet is something that you give away for free on your website, that is immensely valuable to your clients and in exchange, you get their email address.
All you have to do is make good use of lead magnets by offering them the value that they feel is worthy of their time and money. Some of the best examples here include:
  1. Training video series
  2. Webinars
  3. Free trial
  4. Ebooks
  5. A set of bonus tips
  6. White papers

3) Landing Page Conversion

Increasing landing page conversions is another interesting asset to your business. It serves the dual purpose of capturing leads and warming up potential customers and if created right it can work wonders uplifting your business.

Your landing page creation should include the captivating headline to increase curiosity among visitors. Apart from this, you have to deliver the promise that your landing page has made. For example, if you have mentioned 50% off here make sure you keep your word and deliver that. Concentrating more on font, coloring, and images used is the other way that leaves an impact on the visitor.

4)Lead Scoring

At lasts comes the lead scoring. It is about prioritizing all the leads based on their level of engagement with your inbound marketing content. It ultimately helps you figure out who is ready to make the purchase.
Not every customer is willing to buy the same product. There will be a specific audience for specific products. This step is crucial in helping to identify what your end users are interested in if your setup the landing page accurately and refine your lead scoring process to that only.

In Conclusion

These 4 lead generating methods will guide you prioritize different element of your online digital marketing strategy. Recognizing the company’s popular leads will save your business time and money when reaching your target market and capitalizing on sales opportunities.
Keeping these factors in mind, choose a digital marketing company that is capable in creating a landing page that fulfils lead generation requirements.

Cogniter Technologies is one such digital marketing agency in India that offers best digital marketing services and you can hire an experienced landing page designer as well. You can get in touch by sending all your requirements or queries at info@cogniter.com. We are always ready to help and serve you well.

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4 Skills You Need To Become A Successful Content Writer

MONDAY, JUNE 03, 2019

The demand for content writers in recent years have grown tremendously. Writers are the bridge between you and your precious audience. Internet marketing is significantly driving this increased need for writers.

Content writing may seem a lucrative opportunity to earn extra money, however, it is not an easy job. A vast number of content writers find it difficult to write for media content on different platforms.

To become a successful content writer, there a few areas of expertise you need to excel at. Let us look at the 4 of them:

Mastering Different Writing Styles

A content writer has to write different types of content, which requires the knowledge of various kind of writing styles. Many of the writes fail to leave an impact as their content piece doesn’t resonate with the brand or service of the brand.

For example, content written for a landing page should be short and designed that persuade the audience to take action. On the other hand, a white paper demands more details and explanation. Blog posts also vary in its one and style as per the topic. The bottom line is that the more styles you can learn and the more variety your content has, the more valuable you will be as a content writer.

Strong Research Skills

As a content writer, your content should be reliable and informative which only comes with thorough research. Having a plethora of data around you enrich your content with the right points that instantly connect with your target audience. Keyword research is particularly fundamental in this day and age in order to increase website traffic.
A successful content writer will have a good knowledge of SEO-friendly trending topics related to the industry and will be able to provide more relevant information to its audience.

Delivering Quality Content

Featuring a blog on your website is not enough when it comes to an effective inbound marketing strategy. It is important to create and feature quality and original content that helps make your brand standout form the competition.

In order to write quality content, you need to have a clear understanding of what your audience is looking for and use words and tone of voice that they are familiar with that is going to drive desired results. Once you have figured it out what your audience, it is easy to provide valuable content.

Meeting Deadlines

Yes, your content needs to speak quality and be polished but not at the cost of time. Your clients have deadlines they have to meet and for that, it is imperative that you submit the content on time. Delivering high-quality content promptly will show that you are not only professional but also trustworthy.

This means good time management is essential to help you realistically determine how many projects you can accept and reject and deliver it on time. If you find yourself struggling with time management, it is better to stick with limited projects which you can complete on time.

In Conclusion

Research skills, SEO knowledge, meeting deadlines and staying current with the different writing styles are the ways to ensure that you continue to find success as a content writer.

Take the time to continually develop these skills, and you will find yourself able to craft the kind of content that is both easy for readers to find, compelling to read and in demand. Cogniter Technologies have a team of talented and experienced content writers that will create engaging and good quality content to help your web marketing efforts.

To avail our content writing services, email us all your requirements at info@cogniter.com or contact us online!
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Top 3 Expert Predictions on using SaaS in 2019

THURSDAY, MAY 23, 2019

With every new year, experts typically start evaluating on new trends and how they will affect industries.

When we talk about the software-as-a-service (SaaS) industry, it is now worth $116 billion worldwide and we go by numbers by 2020, this figure is expected to reach in excess of $130 billion. This clearly shows that SaaS businesses are on the rise and is expected to evolve in order to meet the changing requirements.

 Here are the top 3 predictions that experts think will happen in the sector this year:

Enterprises Content Platforms Will Move to SaaS

SaaS makes up the largest segment of the cloud market, and Craig Roth, research VP at Gartner gives the credit to the shifting of their content to SaaS.
He believes that adoption of SaaS applications and other cloud services has an impact on the management, dissemination and exploitation of enterprise content. Organizations are gradually shifting their content environments to SaaS to store, track, edit, and collaborate on content creation, while maintaining predefined and appropriate security levels.
SaaS content marketing is one such powerful tool and a part of SaaS business model and metrics that a software-as-a-service company can use to attract, educate, and convert customers. 

More Power to SaaS Integration

Businesses need SaaS integration to improve efficiency, access all of your data, get aware of the the opportunities and threats that lie within it, and take the required action.
Jon Aniano, the chief product officer at Copper says that people like to check, buy and deploy an app without the need of facing any obstacle or formality to contact the respective company. SaaS apps has made it easier to use tools directly in browsers allowing people to access core business apps from wherever they are.
In 2019 and beyond, apps must focus on integration proficiency by reducing the obstacles that enterprises and users have to face to test the products they might use.   

Data Security and Client Control Over Data

Given some data breach incidents that took place in last 2-3 years, businesses will make data privacy and security data even greater priority in 2019. Demand of improved transparency and control over data will be on high demand, which will further give rise to SaaS applications.
Slack’s Frank also support this trend and incorporated availability of Enterprise Key Management in the Slack so that customers can encrypt proprietary data with their own key. Frank predicts that this level of data privacy will encourage companies to adopt SaaS systems for seamless communication, alignment and productivity within the organization. 

SaaS is Here to Stay For Long

These expert predictions intensify that the SaaS industry isn't going anywhere, on the contrary it will likely strengthen this year. Furthermore, the specific changes they anticipate could forever change how people use SaaS applications and their buying intentions.

From creating a SaaS business model strategy to deployment and scaling, we are expert in everything. Cogniter Technologies has the expert SAAS developers and consultants who will assist you to implement products to the SAAS model and serve the global clientele.

Speak to our experts on +91-172-2620353 and get the right consultation to take the first step to changing your business forever.

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4 Questions To Ask Your Reputation Management Service Provider

FRIDAY, MAY 03, 2019

85% of consumers take online reviews as personal recommendations!

This means you can gain your target market’s trust easily. However, negative online reviews can work the other way around.

Gaining your prospects’ trust is a challenging task. While there is a lot that goes toward nurturing leads and converting them into loyal customers, one factor can help your business spike – online reviews.
If you have decided that you cannot manage reputation management, you can always hire a reputational online reputation management services.

Before you proceed further, here are 5 questions you need to ask your reputation management service provider:

  1.  Where will they monitor your business?

Reputation management is mainly tracking all what is being said about your business in the online sphere. Since the internet is a wide place, you need to ensure from where the information is coming and on what platform. Therefore, ensuring that your business will be actively monitored is essential. Be more proactive and inquire how the service provider will track your business’s name.

Ask what reputation management strategy will they follow. Will they cover social listening or will they are going to set up Google alerts? What are their action plans to cover search results, blogs, and more that mention your business?

  1. What steps will they take to handle an issue?

Online Reputation management services have different ways of tackling issues. Some only help you monitor your reputation online and some not only monitor your brand online but also assist in managing your reputation and brand restoration as well.

Ask your service provider, what actions will they take if any issue occurs and do the damage. Control in time and protect it from happening in the future.  Such reputation issues often demand immediate attention. Therefore, a plan of action is essential.

  1.  Will they inform you about negative feedback in a timely manner?

Your customer expects a quick response from you. In fact, according to survey done in 2018 showed that 53.3% of customers expect a business to get back to them within seven days.

However, unfortunately, 63.3% of the consumers never hear back from a business after they leave a review. This means you have lost the golden opportunity of connecting with your customers by proactively responding to their reviews.
Responding to negative reviews is crucial and you need to learn how quickly your reputation management service provider can inform you of a negative review so that you can mend your relationship with your consumer on time.

 4. How will they remove existing negative content from the search engine?

As discussed above, negative reviews can affect a substantial chunk of potential sales. Thus, you cannot leave it out in the open in the browser to let it have a continual negative impact on your customers.

Ask your reputation management service provider how they plan to get rid of the negative reviews and mentions in the search results. It is crucial to learn about how negative results will be managed. Inquire in detail because your reputation would be at stake if the negative rankings show up again in the search results.

In Conclusion

Apart from these, don’t forget to question about the metrics that they will offer for tracking and the ways you will be able to trace your competitors’ online reputation.

Whether you have negative reviews, misleading comments or undesirable words in search query autocomplete suggestions, we can help by utilizing our ORM Strategy Development. We have a team of experienced writers and search engine optimization experts that collectively works to improve and protect your personal and your brand’s reputation. 

Email us at info@cogniter.com OR just fill up the form online and we shall get back to you as soon as we can.

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