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Digital Marketing Strategies: Top 4 Social Media Marketing Trends for 2021


Social Media is dynamic and to stay ahead of your competitors in this highly competitive business world, you have to keep yourself updated with the latest and upcoming trends. Here we bring you the top social media marketing trends predicted by SEM experts that’ll headline 2021 for sure.
Make sure you add these into your social media marketing strategies for outshining your competitors in 2021. 
#1 Instagram Reels for Boosting Exposure Organically
Instagram has rolled out some amazing and easy to use features in 2020 and is all set to add more to the list in the upcoming year. One of the major recent breakthroughs in social media has been the Reels feature of Instagram.
Video marketing is surely going to be very important in 2021 and the popularity of Instagram Reels is proof of this prediction by top Internet marketing companies and SEM experts. These 15 to 30 seconds short videos have a huge audience in all kinds of niches and allow markets to add a lot of customization in the video, such as music, text, effects, and so on. For businesses looking to reach new customers easily via social media, Instagram Reels are the go-to solution for sure.
#2 Build Connections on LinkedIn Rather than Just Collecting New Connections
LinkedIn has seen mass-outreach spams in 2020 and now people are having second thoughts in making new sales pitch on this highly popular social media platform.
These spams have ruined relationships and connections for a lot of different and emerging business organizations. The key now is to build relationships on LinkedIn, rather than just to collect more and more connections online. Digital marketing strategies and top SEM experts will now have to shift their focus on building meaningful and long-term relations, as well as on keeping them stronger for the long run.
#3 YouTube is Becoming Personality-Centric
As mentioned above, video content marketing will be a major part of many social media marketing plans in 2021. YouTube, being the leading platform for video content in the world, will lead the video marketing world in 2021 as well.
To grow on this densely populated online video marketing platform, an organization will have to differentiate itself from its competitors. Brand personalization is the key in 2021 to stand out from the crowd and for reaching new customers on YouTube.
Also, building a loyal and dedicated audience on YouTube is also very important. Make sure your content and customization are done all-around your brand’s identity.
#4 Boost in The Importance of Search Engine Optimization Services
Two of the major things that will rule Instagram, as well as many other social media platforms, are SEO and video content.
The importance of SEO has only boomed since the rise of various social media platforms across the globe. In 2021 as well, SEO will be the core strategy in boosting and attracting organic traffic on social media platforms.
Your content must be interactive if you want it to reach the top of the feed of your ideal audiences. Also, make sure you deliver relevant, shareable, and trending content to your customers.

Bottom Line

The list of the top 4 Social Media Marketing Trends for 2021 ends here. Make sure you consider all of the mentioned trends in your next social media marketing strategy. Also, if you are looking to hire SEM expert in 2021, then look no further!
Cogniter Technologies expert Digital Marketing team offers professional, profitable, and successful Social Media Marketing Solutions for all kinds and types of businesses around the world, such as Search Engine Optimization Services
, Extensive Research, World-Class Content, Regular Tweaks, and Complete Digital Marketing Strategies.
Contact now to know more!
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Top 5 Reasons to Choose a Drupal Development Company in 2021


Since its inception in 2001, Drupal is ranked as one of the leading content management systems across the globe. The service allows web developers and designers to create any kind of content on their websites as per their business requirements. The internet is packed with hundreds and thousands of websites, as well as applications, designed with Drupal, thanks to its technically advanced and powerful open-source Content Management System. It’s flexible, scalable, and amazingly adaptive for all kinds of content.
Here are the top 5 reasons to choose a Drupal development company in 2021:

1. Website Optimization

Optimization is an umbrella term that includes boosting speed, performance, search engine optimization, and so on. The concept of optimization is totally dynamic and needs a good amount of expertise to perfectly execute for modern business-centric websites. A well-established and powerful Drupal development company can help you in delivering an enterprise-grade customer experience and maintaining a top-class market presence.  
2. Compliance for SEO
Freelance Drupal developers would never guarantee or deliver quality SEO service. Professional Drupal development companies are experienced in providing result-driven and professional SEO solutions. Not only will a professional Drupal Web Development company offer top rankings in SERP but will enhance your website for long term results as well. 
3. Personalization and Uniqueness
To make your website shine out of the crowd, you have to give something unique to your audience. This is where a professional Drupal Development service is so important. A professional Drupal web development service provider offers you expert Drupal solutions so that you can add customization and brand-profile into your websites. It gives you better brand engagement and visibility across the market.
4. Code Validation
An experienced Drupal web development company knows the ins and outs of creating a professional-looking and productive website. Unlike a freelancer, a Drupal Development Company delivers a better semantic knowledge and proper code validation. 
Also, not only will a Drupal Development company deliver quality and semantically correct code but also make sure that you get an industry ready and completely up to the standard website for your business. It makes sure that you get a properly embedded, updated, and business-ready Drupal-powered website.
5. Intuitive Customer Support and Full-Maintenance
A well-established and reliable Drupal Web Development company will ensure that you get a bug free and technically strong website for your business. Reliable companies offer full support and complete maintenance for your websites, unlike a freelance Drupal developer. Modern and intuitive Drupal service providers offer 24x7 Drupal support and maintenance. You can reach out to Drupal experts for any kind of glitch or productivity roadblock.
Why Choose Cogniter’s Drupal Web Development Services?
At Cogniter Technologies, our Drupal experts understand your business requirements to deliver highly productive and creative Drupal Web Development Services. Our team has delivered some of the most productive and enterprise-grade Drupal web development solutions to top businesses around the world.
? Transparent work processes that are completely personalized to boost your profits
? Affordable and cost-effective solution
? Tailored Drupal web development solution as per your business needs
? The team incorporates Drupal experts with years of expertise
? Modern and engaging website solutions
Get in touch with our Drupal experts now.

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Top Secrets Revealed (Part-2): How to Launch Your App Successfully


The total app publishers on Google Play are estimated to be around 906,717k+ worldwide out of which 26,841 are Indian, 165,502 are US publishers, and so on. Being a mobile application developer, it is tough at times to make a mark in the growing apps industry. Developing & launching an application is always challenging and there are always countless app-killing issues that must be paid attention to.  
The demand of the market and competition, the app launch plan must be analyzed to reduce the chances of app launch failures and make your application stand out. 
In the last blog, we put a light on two success stories that have a big impact on mobile application development and developers. The other two positive & successful experiences are as follows: 

Snapchat: Word of Mouth

With 53.5 million downloads, Snapchat today is the most popular multimedia messaging application. It all started with an idea of creating a platform for sharing a moment with friends & family that goes disappear in seconds. In 2011, after the app was launched it hardly grabbed the attention of 100 users, but later the widespread use of word of mouth increased the users to 100,000 by 2012. As the concept was unique, hence turning into reality was challenging initially. The targeted audience for Snapchat was 18-24 years, therefore the app featured many exciting Emojis, Filters, Stories, Chats, Our Story, Geofilters, etc. $100 million were spent to integrate Bitmojis in Snapchat. 

The growing popularity of the app made owners think more about adding innovative features and more additive properties to Snapchat. 


Tinder:   Marketing & Promoting 

In today’s dating world, Tinder has made the biggest sensation. Tinder came into 2012 to transform the online dating experiences and now it has 50 million active user profiles. In a couple of launch weeks, Tinder got 1000 downloads. It was a unique concept to find love online just with a left and right swipe. The app got huge acceptance worldwide due to its striking features, functionality like Swipes, Super Likes, Tinder Plus, Chat, and more. When everything seemed to be going great, the spark of the Tinder lost due to its terrible interface and no innovation to the application. However, with new features like Safety buttons, Video Chat, ‘Dating During Pandemic’, and more Tinder has won the hearts again. There are many more features like Prompts, 'Share to Matches', Likes You, Noonlight Timeline, and Photo Verification that are in stock for Tinder users and most likely to be added to the app soon. 

Final Thoughts 

For survival and expanding customer-base, businesses must have mobile applications to deliver goods & services for a delightful experience. We always need the inspiration to succeed in life and in the case of mobile app development, the success cases direct us and help learn from their mistakes. The mobile app development trends are rising and today many professional mobile app development companies are developing robust apps using Xamarin, Visual Studio, and PhoneGap. 
Cogniter Technologies employs a team of tech professionals that provide mobile app development services for iPhone, iPad, Android, and more.  
Get in touch with us at info@cogniter.com and hire our mobile apps developers for attractive & scalable applications. 
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Top Secrets Revealed (Part-1): How to Launch Your Mobile App Successfully


A successful mobile app launch is very important for every business. To make it happen and take the guesswork out, learn from the success stories of our clients, and launch your business app with a blockbuster start.  
With years of struggle and dedication, many big and small business apps have notched up and become an inspiration for others worldwide. It didn’t happen overnight, lot of midnight oil was burnt to study the market trends, developing unmatched applications, and making them stay on top. 

Much of the world is glued to the applications that are potentially technology-rich. Every app has a purpose, therefore, to ensure a successful app launch, one must consider the following: 

  1. Target Audience 

  2. Web Presence 

  3. Influencers & Reporters 

  4. Feedback Loop 

  5. Planned Beta Test 

  6. Assess Satisfaction 

Be it Instagram, Snapchat, WhatsApp, Twitter, or other apps from different genres, each one goes the extra mile to hit millions/billions of users. Check out some of the leading apps journeys that mobile apps developers can learn from and turn their next app launch a sure-fire success: 

Facebook: “Start Small, But Always Think BIG “  

Thanks to Facebook founder and CEO Mark Zuckerberg for developing the biggest social media platform. The application is on almost every device today and the company is enjoys a huge fan base across the globe. Thousands of people got registered just in a day after its launch, then the number increased to 1 million, and now it has 2.7 billion monthly active users. Like every coin has two sides, Facebook also faced criticism, but it learned from its mistakes. In its thriving 16 years, the app has undergone a lot of transformation and every time the Facebook team came up with innovative and striking features. It all started with a simple ‘The Wall’ & ‘Personal Messaging’ feature and with changing times and growing craze, the app introduced many things like Notes, News Feed, Marketplace for Selling, Tagging, Timeline, etc. With so many features, ease to publicize your business, and quick interactions with friends & families at far locations, somewhere maintaining privacy became the biggest challenge. 

Google Pay: Grab Media’s Attention 

Developed by Google, Google Pay is the successor to Android Pay and is hitting 67 million monthly active users. Sajith Sivanandan, managing director and business head of Google Pay, states that the objective was to get positioned in a competitive market with the launch of a digital payment platform for businesses.
Keeping in mind the digital revolution, this online payment platform was a combination of Android Pay & Google Wallet and it helps users to enjoy faster & secure transactions. Since its inception, the app experienced a huge surge in popularity. The entity-based User-Interface design was launched with a purpose to offer a centralized view of chat heads. With its ‘Google Pay for Businesses’ addition, the app completely bridged the gap between businesses and customers.  
Further, he added that preventing fraudulent scams was the biggest bottleneck and still to make the app secure, experts keep an eagle’s eye & stay abreast of machine-learning technology. 
They are not the only ones with smart and inspiring app launches, there are a few more, which we will cover in the next blog. 
Want business mobile applications for any of the ever popular platforms like Android, iOS, Blackberry, Windows? We Can Help!
Cogniter Technologies is a leading mobile application development company that develops user-friendly, flexible, and scalable applications for different business verticals. Feel free to reach us at info@cogniter.com. 
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