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How to Maximize B2B PPC Campaign Performance: The Definitive Guide

FRIDAY, APRIL 19, 2024

Digital marketing has made such great leaps forward that it is hard to imagine what it would be like without Pay-per-click (PPC) advertising for B2B companies. According to recent estimates, the global search advertising expenditure alone will amount to $190.5 billion by 2024. PPC can deliver measurable, highly qualified leads and website traffic for B2B brands by targeting relevant audiences and tracking ROI.
Posted By Annie
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Social Media Metrics in 2024: The Complete Guide

FRIDAY, APRIL 12, 2024

Measuring success in social media marketing goes far beyond vanity metrics like followers and likes. While these metrics provide a surface-level snapshot, savvy marketers dig deeper into the data to extract actionable insights. Key metrics around engagement, reach, conversions, and more can help set measurable goals, benchmark performance, and optimize your social media strategy.
Posted By Pawan
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The Definitive Guide to Conversion Rate Optimization (CRO)

FRIDAY, APRIL 05, 2024

Conversion rate optimization (CRO) is the systematic process of improving the percentage of website visitors who take a desired action on a website, known as the conversion rate. The goal of CRO is to increase conversions and revenue from a website by optimizing page elements and removing friction in the user experience.
Posted By Kajal
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How to Advertise Your Brand on Rumble in 2024

FRIDAY, MARCH 22, 2024

Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024. This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.
Posted By Pawan
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