WEDNESDAY,
FEBRUARY 21, 2024
The digital era has made online reputation paramount for restaurants. Research from Invesp shows website visits influence dining choices for 72% of consumers, and 93% of consumers say online reviews impact their purchasing decisions. Restaurant review sites like Yelp and Google are typically the first stop for potential diners, and customer feedback online and a restaurant's SEO results lead to first impressions that can impact brand perception. A few negative reviews or stagnant engagement on social media can deter potential patrons, while a 5-star grade or endless buzz on Instagram and Facebook can lead to more frequent visits by diners. As such, actively managing and monitoring online reputation has become essential for restaurants to thrive. Let's dive in this blog to learn more.
