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Musings on design, development, and digital marketing

Pokemon Go Its Rise and the Beginning of the Fall

MONDAY, SEPTEMBER 05, 2016

When we decided to cover Pokémon Go in a future blog around July 15, the game was taking the world by storm. Within a month of its launch it had garnered between 100 and 160 million (different methodologies produce different numbers) downloads – raking in US $40 million in consumer spend across both app stores.
Posted By Chetan
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3 Things You Can Do to Build Your Brand Online

FRIDAY, MAY 27, 2016

Media ad spending in the U.S. is set to hit $200 billion in 2016 and online advertising will receive a big chunk of it.
Posted By Chetan
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Swift Is Not Going to Replace Java in Android Development

THURSDAY, MAY 05, 2016

Look up “Swift” on the Internet and you will find plenty of news. Despite coming from different sources, the stories will all have one theme in common: “Google has hinted it will replace Oracle’s Java with Apple’s Swift in Android.”
Posted By Chetan
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You Need More than Content for Successful SEO

FRIDAY, APRIL 08, 2016

“Content is king” is such a common slogan that it’s become a cliché. It’s rare to find a digital marketing professional who hasn’t either used or heard it. It’s thrown as the panacea every time someone enquires about the secret of successful SEO. But is such attention to content worth it?
Posted By Chetan
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