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4 Simple Ways to Drive Sales on Social Media

FRIDAY, MARCH 15, 2019

You must have been using social media to engage with fans and grow your brand as your digital marketing strategy
 
You are probably already investing in other channels, like email marketing, content marketing, SEO, and PPC. Now, It’s time you want to start using the channel to make more sales and get them rolling. In fact, it has been found that social media is one of the top five marketing channels to generate a solid ROI.
 
In this post, you will learn some of the most effective methods for using social media to drive sales and revenue. 
 
1. Be Where Your Audience Is
 
Are you wondering that after putting a lot of efforts, still your social media marketing isn’t yielding any favorable results? 
 
That is because you are NOT using the platform that your audience uses. You can’t just sign up for Instagram and expect to find your target B2B customers to be there.
 
First, look at your target demographic and try to find out where they are most active. If you’re targeting a B2B audience, LinkedIn may be a good starting point, along with Facebook, because each one has a massive user base. 
 
Once you are on the right social media platform, you will have a better chance of reaching your target audience. Consequently, when you can reach your target audience more effectively, your chances of driving sales improve dramatically. 
 
2)  Work with Social Media Influencers
 
Influencer marketing has become a popular marketing tool recently because it works. Twitter found that almost 40% of Twitter users felt compelled to make a purchase after seeing an influencer’s tweet.
 
The study also found that people trust influencers the way they trust their friends. This simply goes to show that promoting your brand and products through social media influencers is very likely to drive sales, and in some cases it has delivered ROI as high as 600%.
In order to make to make more sales through social media, you need to utilize the power of social media influencers. Connect with them and make them to strategically feature your product in their photos or videos, or let them tell a unique and engaging story about your brand. You can hire SEM expert to search and build the connection with the influencers.
 
3) Turn Loyal Customers into Brand Advocates
 
Using social media influencers is certainly good for your social media strategy but if you want to promote your products using real people, you can achieve this through your existing customers. They can become effective brand advocates for you, all you have to do is to entice them to promote your products in exchange for freebies and discounts.
 
Another way you can drive more sales through social media is by encouraging your customers to share their photos using your product online. You can go one step further by sharing these user-generated photos on your own social media profiles. 
 
This will build up the mutual respect and increase loyalty with your existing customers. Moreover, it will add credibility to your brand whenever potential customers visit your social media profiles.
 
4) Create Valuable Content
 
Social media is an excellent platform for brands to provide very small, yet valuable content to their audience. This content should be engaging to your audience. It should compel them to make a purchase.
 
In addition to promoting your blog posts on social media, create bite-sized informational content that will educate and provide value to your social media audience. Creating guides and how-to content would be an ideal content strategy as it provides customers with the kind of information that will entice them to try your product.
 
Similarly, you can provide useful tips on how to use your products in combination with other things. In case of fashion accessories, for instance, you can put together an outfit that matches the accessory. Or in the case of tech gadgets, you can showcase some of the cool things people can do with it.
 
Conclusion
 
These are some of the most effective ways your brand can increase sales by using social media platform.  It all comes down to making your target audience trust you and for that you need to provide them what they are looking for. The goal is to minimize any hassles or steps that might discourage people from making a purchase.
 
Cogniter Technologies helps your business to get brand identity through our search engine marketing services.  We are one of India’s top social media marketing company and we will share with you a concrete plan to produce visible and measurable results.

Contact us and discuss your project with us at info@cogniter.com!
 
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3 Key Hashtag Strategies to Market your Business

WEDNESDAY, MARCH 06, 2019

If you are social media savvy then you must be aware of MeToo hashtag that became a movement and dominated every single social media channel. That is the power and impact of using a hashtag today.   
 
You will not find a single social media post that doesn’t include a hashtag. We express our feelings or emotions through these hashtags. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook.
 
As a marketer, you can’t afford to ignore them. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more. But for that, it is imperative that you know how to use them strategically.
 

In this article, we will share 3 key digital marketing strategies for hashtags: 

 

1. Brand and Campaign Hashtags

 
Brand and campaign specific hashtags are tags you use to market your brand and promotions. A brand hashtag defines your business, whereas, a campaign hashtag is created to promote your marketing campaigns. Let’s underrated them better: 
 

Brand hashtags: 

 
A brand hashtag has to be unique that showcases your company in the best light. Do thorough research for the hashtags you think will work on Twitter, Instagram, Pinterest, Google+ and Facebook before you implement it. It can be your company name or tagline or your motto that is related to your business and most importantly has to be different than others. 
 
For example, KitKat uses a brand hashtag. They use their tagline: #HaveABreak on all their social sites from Twitter to Google+. Their consumers know their brand hashtag, and they use it to engage with the social KitKat community.
 

Campaign hashtags:

 
Hashtag campaigns, if done right, can help you maximize your brand’s reach. 
 
For a campaign tag, use the name of your current marketing campaign. It could be a word or a catchy phrase that is unique to your short- term contest or promotion. 
Promote your campaign hashtags to engage your customers with you throughout the duration of your special offer. Do some research and take inspiration from other brand’s campaigns that went well.  
 
Take Lays for example; it often uses hashtag campaigns as part of their social media marketing strategy. From their #lifeneedsflavor campaign in 2017 to the currently ongoing #wishflavors campaign, the brand has created several successful hashtag campaigns over the years.
 

2. Trending Hashtags

 
A trending hashtag is a hashtag topic that has become a talk of the town.  When you hear people talking about “what’s trending now”, they are often referring to the hashtags that are trending or are the most talked about right now.
 
Trending hashtags have a limited life and are continuously changing in real time. A top 10 trend can come and go within minutes. When you see a trend that relates to your business, engage in it by using the tag. By using a trending tag in your content update, you can potentially get your message to be seen by a massive audience. Your content update can be seen by more than just your fans and followers, and it’s free. You could think of this strategy as getting your business’ 15 seconds of fame and a platform to reach a larger part of the audience for some of then can become your potential customers. 
 
Note: Beware of spamming trending hashtags. Posting on many trends - particularly when they are unrelated to your business, it is viewed as poor etiquette.  Spamming trends can actually get your Twitter account suspended.
 
Take inspiration from Oreo as it is known for their real time, trend-catching marketing. They were one of the first brands to tweet about the trending hashtag #SuperBowl #blackout. They also were on top of the Royal Baby trend. They are clever enough to stick to their brand hashtags only. Your 
 

3. Content Hashtags

 
These hashtags aren’t necessarily trending or popular, but rather common hashtags that are related to your post content. Content hashtags are good for your SEO Marketing Services. They get your updates seen by your consumers who are searching for, or using, the hashtag words. For example, at Cogniter, we use a lot of content hashtags like #socialmedia, #marketing or #content.
 

There are 4 major categories of common content hashtags:

 

Product hashtags

Lifestyle hashtags

Event hashtags

Location hashtags

 
Product hashtags connect both your product and your market.For example, if you own a pizza shop, post quality images of your best pizzas and use the #pizza, #foodie and #foodporn hashtags. This spreads the reach of your post and further connects with the people who have similar tastes and are a foodie.
 
Lifestyle hashtags are used for your target market. Think about their lifestyle and hobbies, then seek out popular hashtags to include in a few of your updates.
 
If your business is taking part in a local event or seminar, tell your social connections about it and spread the word by including the event hashtag in your post.
 
If you are a locally based business, you need to connect with your local customers. Use specific geo-targeted hashtags to get your business known in your city or a specific city you are targeting.
 

Parting Thoughts 

 
Are you looking to take a fresh approach to your #strategy after reading the important information shared above? 
 
We would love to hear from you – info@cogniter.com. Cogniter Technologies is a renowned internet marketing company that is well abreast with the present social demands. Our search engine marketing services cover everything that comes under social media marketing.  
 
Whether you want to grow your Facebook followers or make your brand trend on Twitter, our certified and experienced, social media experts will be the right experts on your team. To hire our SEM expert, contact us online and send all your requirements.
 
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4 Major Benefits of Using a Bug Tracking System

WEDNESDAY, FEBRUARY 27, 2019

Recently a face time bug in iPhone security caused a major havoc in the users and put a question on the capability of iPhone developers of the company. 
 
This shows how a big company like iPhone can fall prey to not utilizing the bug tracking system properly. Bug tracking is one of the most important aspects of a software development lifecycle to deliver quality products.
 
Any issue/failure/defect in design, coding, specifications or features that cause incorrect results is called a bug. 
 
There is nothing worse than dealing with an application plagued by bugs and if there are too many it can ruin the most innovative concept or idea. This makes bug tracking system a critical accomplishment to development teams. 
 

Now let’s see the 4 major benefits that a bug tracking system provides:

 

Deliver High Quality Product

 
A bug tracking system make sure that detected bugs are fixed. It helps to remove flaws in the product by administering the work of each team member. The system can track problems and analyse efforts taken by team members to fix a bug or an issue. This results in delivering efficient product on-time within a given budget.
 

Better Communication

 
A bug tracking system provides better communication through chat interfaces and email notifications. It helps in reducing the communication gap and informs the right person to test or fix bugs on time. Moreover, the centralized data system provides access to real-time data that helps in attempting new bugs, exploring application and preparing accurate reports.
 

Detect Issues Earlier 

 
A bug tracking system detects bugs in the formal testing phase. This helps to create a bug-free data in the production stage. The team can check bugs to change codes, tests and other data that can be used for analysis of defect trends. One more advantage is that it allows companies to keep a record of detected bug issues, who fixed them, and how long it took to fix a particular issue. 
 

Better Service and Customer Satisfaction

 
A bug tracking system allows end users to report issues and bugs directly on their applications. Common issues can be analyzed and solved through product modifications. Most of the tools are designed in such a way that you can use it easily without any special training. A bug tracker makes a whole lot easier for the end users as they get automated response, updates and status of development through alerts.
 

Conclusion

 
A bug tracking system is relevant to find, fix and track bugs to reduce the cost of development and deliver a high-quality product to customers, which is time saving and enhances the team’s productivity. Hence, it is time to manage the bugs in a better way with a bug tracking system instead of managing over emails or spreadsheets that put your project, resources and company’s reputation in jeopardy. 
 
If you want a bug free product, contact us at info@cogniter.com or write to us at consultation@cogniter.com and avail our bug reporting services
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Top 3 Content Marketing Mistakes to Avoid in 2019

TUESDAY, FEBRUARY 19, 2019

 
Businesses today are focusing a great deal on creating unique, engaging and relevant content.  
 
But, why content marketing is so popular?
 
It is because content marketing is the most effective way to get leads. Despite the fact that content marketing has a great scope to make a business successful, many marketers are still struggling to find out where their marketing strategies are going wrong and commit minor to major content marketing mistakes. 
 

Therefore, if you want to make your business profitable in 2019, make sure you are not committing theses 3 content marketing mistakes: 

 

Mistake 1: Not Targeting the Right Audience

 
If you don’t know who really your customers and clients are, there is a huge possibility that your content marketing strategy is going to fail. You need to observe and segment your audience on the basis: 
 
Those who don’t know that they need you
Those who need you but don’t know that you exist
Those who need you, also know you but they are not sure about you
Those who need you, knows about you, want to do business with you, but just need more convincing, or maybe more education.
 
These are different audiences and you need to create content targeting them. Only then your content strategy will go on the right direction and will achieve defined results. 
 

Mistake 2: Not Having the Right Content Strategy

 
If you are simply publishing content thinking that it will improve your search engine rankings then you don’t really have a content marketing strategy in place. 
 
Having the right content strategy means knowing why you are publishing particular content, whom you are targeting, and what the intended result is. Therefore, before making any content strategy for your business make sure you:
 
Know your goal
Know your audience
Select an appropriate channel
Target the location
Create a relevant message
Connect at the right time 
 
So, once you have figured out these requirements to your content marketing strategy, just start working on your content plan and execute it properly.
 

Mistake 3: Mixing up Content Marketing and SEO

 
Most of the major SEO companies and organizations have turned to content marketing because content marketing leads to better SEO.
 
Here, you need to understand that if you put SEO first, neither your search engine rankings improve, nor you get more business. So, put people first. Write, create and publish content that is useful and relevant to your customers and you will automatically improve your search engine rankings.
 
In fact Google keeps changing its algorithm in a way that its entire ranking system is based on the type of content you create and most importantly how people are interacting with your content. Write for customers not for just to gain rankings, if you want long lasting results. 
 

In Conclusion 

 
A good content strategy can transform your business significantly provided you are not committing these most common mistakes when it comes to content marketing in 2019 and save your business taking any avoidable risks.
 
Cogniter can assist you to develop a content marketing strategy, execute a targeted campaign, and provide consultation to your staff to establish a seamless editorial process. All you have to do is to contact us at consultation@cogniter.com to discuss your project. 
 
You can also avail our blogger outreach services to grow your online audience and build your business reputation.   
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