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Musings on design, development, and digital marketing

Top 4 Reasons to Revamp Your Website in 2022


In this digital age, your website is the heart of your business because it represents your brand and gives the first impression. However, building a website isn't a one-time thing - you need to measure your site's performance over time and make necessary changes.
As technology is evolving, so do market needs. Your site may be working and technically sound, but it might be outdated. Here are some reasons why your site needs a face-lift:

Your Site Isn't Responsive

With an estimated 7 billion smartphone users, businesses can leverage this opportunity to increase their customers and revenue. It has been observed that people access mobile phones more frequently compared to desktops. 
A business may lose lots of web traffic if its site cannot be accessed through mobile. Therefore, web design service is crucial for making a site adaptable to all mobile device screen sizes.

Your Site Isn't Appearing on Search Engines

Business owners invest in websites to advertise their products and services. However, the real challenge is when their sites do not appear on the search engines. There are many reasons why websites fail to rank highly, but frequently the problem is with the fundamental design.
The likelihood is that search engines will neglect your website if it is difficult for them to find. A site redesign is the greatest time to handle several aspects of effective search marketing, such as effectively using headings, keywords, and headings.

Your Site Looks Outdated

Websites are powerful marketing tools, like your actual storefront itself. However, they tend to look outdated after some time. Keeping sites updated in this quickly evolving digital landscape is imperative for business owners. 
Redesigning your website can give your brand new life and convince your visitors that you're keeping pace with the new trends. Keep in mind that impressions do matter!

Your Site Traffic is Declining 

Your site probably needs an overhaul if your site traffic is declining. Users are highly likely to bounce from a site if they can't find what they're looking for. Therefore, hiring a graphic design company in India is considered a great way to have user-friendly navigation and fast-loading images. 
Just as you frequently revamp your house year, it is imperative to rethink your web design. Make sure that every web page clearly describes what users are looking for. It's frustrating when visitors visit a site and put lots of effort into finding what they are looking for.  

Help your Brand Cut Through the Noise

Your site is not just a portal but a representative of your brand. So, make sure that your site aligns with the goals and values of your business. Revamping your website has long-term benefits. Once you're done, you'll have a coherent look and feel that reflects your brand identity. Investing in Graphic Design Services in India can help you boost your search engine ranking.
Posted By Pawan at
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How to Choose an SEO Company for Your Business?


Search engine optimization (SEO) is a facet of digital marketing. It helps businesses achieve higher SERP rankings and increase traffic. Investing in SEO services is an excellent opportunity for entrepreneurs to propel their businesses to the next level. 
However, it’s not that easy. 
Hiring experienced SEO professionals and getting them to work together is challenging and expensive. Moving beyond the DIY approach and onboarding an SEO agency is a great way to push revenue and concentrate on core business objectives.
This guide discusses the prominent factors to consider when hiring an SEO company

Experience and Professionalism

The demand for digital marketing has invited many businesses to set up SEO agencies. Just because an agency claims to be the best doesn’t mean it can deliver top-notch services. It takes years of experience to master every aspect of search engine optimization. 
A dabbler SEO company tries similar SEO tactics on every website. On the other hand, an experienced company makes SEO strategies after understanding the needs and requirements of a business. 

Expertise in SEO

Effective marketing is the key to business success. SEO is a crucial marketing factor in dominating the first page of Google. An SEO agency should have a firm hold on the below-mentioned SEO aspects:

On-page SEO

A successful SEO marketing company knows how to improve a site’s user experience. On-page SEO includes all activities associated with optimizing a page’s content and HTML source code. 

Off-Page SEO

Off-page or Off-site SEO is the practice of improving a site’s ranking by performing activities outside a site. Inexperienced or dabbler SEO professionals often use link-building and off-page SEO interchangeably.
However, an SEO expert in India knows that the SEO world has transformed and off-page SEO involves brand building, citation building, content marketing, social media, and a lot more. 

Technical SEO

Technical SEO aims at making search engine spiders crawl and index site effectively by technically optimizing the site. 

Goodwill in the Industry

Whether stumbling on an SEO agency online or getting a referral, checking out reviews and ratings is imperative. Know about the history of an agency by looking at the previous projects. This will help in evaluating the past performance of the company. Google My Business, Trustpilot, Clutch, and Yelp are a few review sites to know about a company’s online reputation.

Too Good to Be True

Google’s algorithms are beyond the control of any SEO company. Therefore, businesses should avoid SEO companies that claim to provide number one rankings in a short span. It’s a clear red flag if a company claims to provide #1 rankings at a price too good to be true.
Instead, look for SEO providers who are able to offer tailor-made, realistic expectations based on your individual business challenges.

Ethical Business Practices

As the demand for digital marketing is skyrocketing, businesses are entering the digital arena. In order to avoid unscrupulous or dabbler companies, it is imperative to check the portfolio of different agencies. It helps in understanding whether a company follows good business SEO practices or not. 


In this day and age, technological advancements are taking the world by storm. Small or large, every business needs to determine SEO requirements and then hire a trusted agency. Consider the above factors to help you in choosing the best SEO agency
Posted By Kajal at
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Must-Have Tools for Android Application Development


Overview: Mobile App Development (Android)

Android operating system (OS) is the most popular mobile operating system in the world, with more than 2.5 billion active devices, including smartphones, tablets, and wearables across 190+ countries. The Android game development platform has also seen rapid growth over the last few years, and there are now close to 3.5 million apps available on the Google Play store.

Android application development services are provided by specialized mobile app development companies in the IT industry. These companies offer various services to businesses, including mobile application development, website design, and web development. The main purpose of these services is to help businesses develop their own brand through the use of mobile applications.

The process of developing an Android application involves creating a platform and then creating a customized version of it for different devices. The platform is what allows users to use an application on their phone or tablet computer, while the customized version is what makes it unique from other apps already available on the market.

Mobile app development companies use a set of applications and tools in order to develop intuitive and robust Android apps. These application tools help app developers in several domains like testing, communicating, coding, designing, etc. In this article, we have covered the top mobile app development tools that are required for the seamless development of Android applications.

Top Android Application Development Tools

Android Studio

Android Studio is the official IDE for Android development. Some may say that it has a close resemblance with Eclipse tools, but Android Studio has its own unique set of tools and applications to help you build apps. You can use it to create new projects, edit resources, test your apps on multiple devices, run them in the emulator or on a physical device, and more. The key features of Android Studio are native development, app testing, debugging, build tools integration, etc.

Android Debug Bridge (ADB)

Android Debug Bridge (ADB) is a command line tool that allows you to communicate with an emulator or connected device over a USB. It supports a range of commands to perform common tasks such as sending keys or launching applications, as well as more advanced tasks such as installing APKs directly from the command line and communicating with the device's serial port over Bluetooth or USB. ADB also provides commands for interacting with an app running on the connected device and retrieving information about its state and memory contents at runtime.

Android Virtual Device (AVD) Manager

AVD manager is a free, open-source tool used to create and manage Android Virtual Devices. The Manager helps you create and manage virtual devices for your Android app. They are also the emulated versions of Android devices that can be used to test your app before it goes live and allows you to stimulate multiple Android devices, each with its own screen size, hardware, and software configuration.


Eclipse is an open-source development environment for Java programming languages, which includes plugins for Android development. It comes with all of the tools required for mobile app development, such as an integrated development environment (IDE), a version control system (VCS), and a package manager. Eclipse is free but requires that you sign up for an account with Perforce Software Inc., which provides support services for Eclipse users. It also has support for building Android projects using Eclipse Mars, the official Android SDK, and NDK builder.


Fabric is an open-source toolkit that allows developers to build apps based on web technologies but run them directly on mobile devices. The tool makes it easy to build hybrid apps that combine HTML5, JavaScript, or Java code with native APIs from the device's operating system or platform SDKs. Additionally, it allows you to quickly deploy your applications on any device or server via HTTP requests while still giving you access to remote API endpoints like those provided by Twitter or Facebook, among others.

GameMaker Studio

Gamemaker studio is an Android app development tool that is used by mobile app development companies for designing and building Android games. It is a beginner-friendly tool that helps you create games on Java and Android with the help of an easy-to-use drag-and-drop interface. It includes everything ranging from programming to coding needed for creating 2D games.

In the End

There are different types of Android apps available in the market today; some examples include games, social networking applications, productivity tools, word processing programs, accounting software, and business applications. These tools come with twin benefits of helping users as well as businesses. It helps businesses in providing custom, personalized services and deals to users, increasing sales & revenue. For users, Android tools offer the unmatched convenience of finding anything and everything on the platform itself.

If you are in need of the best mobile app development services, get in touch with Cogniter Technologies today. Cogniter Technologies ranks in the list of most reliable Android application development companies in the country. It offers world-class Android application development services to customers looking for a well-designed, informative, and impactful mobile application.
Posted By Pawan at
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2022 SEO Trends: Brand New Vs. Tried and True


Whether a business has been running for years or a day, reaching and engaging with the target audience is always a challenge for entrepreneurs.  Staying updated with the latest SEO trends is a surefire way to understand the digital landscape's changing paradigms.

Although search engine optimization is constantly evolving, 2022 will likely hold some dramatic changes. So, here are the new and tried-and-true SEO trends to help you remain competitive in 2022.

2022 Search Engine Optimization Trends: What’s New

There is so much happening around the world of SEO. So, let’s begin with newer trends in SEO and discuss how you can use them to your business's advantage.

Voice Search is the Future

Gone are the times when creating an online presence was enough to attract customers. In today’s ever-changing digital landscape, it is whimsically essential to keep pace with customers' changing needs.

Voice search is trending in 2022 because online users constantly seek greater convenience. Since the voice search feature helps them save time, it will dominate the digital landscape. So, make sure to consider SEO service in India and optimize your website for this feature.

The Adoption of Machine Learning

Search engines are attempting to provide users with the best experience. For that, Google has found a way - machine learning.

With the help of machine learning, search engines can now understand the context of words. So, rather than cramming keywords into your site, it is time to consider relevant and engaging content carefully.

2022 Search Engine Optimization Trends: Tried and Tested

These SEO trends may be old, but they are still on our list because they are essential for achieving higher rankings and traffic.

Core Web Vitals Are the Lifeblood

For Google and other search engines, the overall experience of users is the top priority. That’s why, Google has rolled out some ranking factors to understand a user’s experience on a website. A business can get a step ahead by improving its Core Web Vitals.

Since SEO is no easy-peasy task, many businesses prefer outsourcing their work. Keeping all ranking factors in mind, you can hire a reputed search engine optimization company in India to perform white-hat SEO techniques and achieve your business objective.


With the evolution of search engine algorithms, the quality of content has also evolved over the years.  Expertise, authoritativeness, and trustworthiness are paramount to providing quality content.

A business can practice EAT (Expertise, authoritativeness, and trustworthiness) principle by creating useful content that users search for, citing the sources, and avoiding auto-generated content.

People Also Ask

It is amongst the most common search feature that online users prefer to consume information.  By creating an FAQ section and including questions in heading tags, a business can appear on ‘people also ask.’


SEO is an umbrella term that covers a plethora of techniques used for attracting users and achieving higher search engine rankings.  These are some SEO trends that businesses need to keep an eye on in 2022.
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