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Coronavirus Impact - Remote Infrastructure Management For Your Business

MONDAY, MARCH 30, 2020

More and more businesses are recognizing the importance of effective remote infrastructure management (RIM) to better manage their IT environment in times of world crises such as COVID-19 or Corona. 
RIM technology enables efficient monitoring and management of IT infrastructure that includes- networks, emails, data, storage, devices, applications, servers, security, cloud, and other services from a remote location helping you achieve different business goals. 
The rapidly expanding impact of the COVID-19 Coronavirus is rewarding companies that have prepared and have the needed applications, infrastructure, and systems in place. If you are still weighing the idea of using the remote infrastructure management services then you need to know the benefits it provides. 

1) Continuous Support

IT infrastructures are subject to breakdowns and malfunctioning irrespective of time and place. Hence, enterprises need n effective solution that is accessible 24X7. This makes remote infrastructure services all the more important as it ensures enterprises effective centralized monitoring of their IT environment and round the clock support. In addition, you can and detect errors instantly and apply preventive measures then and there. 

2) Customized Services

A good remote infrastructure management company in India will offer customized services that fulfill the individual business needs of different industries. They offer enterprises with complete support by handing over the management of servers, networks maintenance and on-site team to cater internal help-desk. They also provide additional services like infrastructure analysis, bug detection, management of virtual servers and more saving costs and minimizing downtime of your business.

3) Top-notch Security 

The best remote infrastructure service provider delivers enterprises with high standard protection for managing virtual private networks for remote data and site management, anti-virus and content filtering services. Furthermore, RMI helps manage risk and gather insights across your entire IT landscape in various remote locations, using dashboards and timely alerts to monitor devices, apps, and connections.

In Conclusion 

It is clear from above that availing remote infrastructure management services can aid businesses in reducing overall risks while improving productivity in times of any crisis. However, it is important to avail of these services only from the leading remote infrastructure management company that diligent and certified network engineers who have considerable experience in ensuring the smooth running of the remote IT infrastructure of businesses with relentless monitoring. 
Leverage Cogniter’s Remote Infrastructure Management expertise, visit our website or contact us
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Automated Testing: Pros and Cons

MONDAY, MARCH 23, 2020

When a website or mobile application is built by the developer, it goes into the hands of a quality assurance specialist to check for any possible errors or functionality issues. This is an essential level to check the standards according to certain guidelines which are commonly known as test cases.
Software Testing is broadly classified into manual testing & automated testing, latter being the more advanced version . Automated testing is like development done according to the test cases unlike vice-versa. This practice of software development is known as test-driven development. Before starting to build code for a certain web page or mobile application, test cases are written and then run. The test cases can also be modified to include more parameters.

Pros of using automated testing:

Free from human errors: Automated testing is much more reliable in terms of eliminating human errors as the testing is done using machines having pre-described tools and test cases.
Effective for repeated tasks: If you are coding for similar web elements again and again, then automated testing can save a lot of time for you. You just need to create a test case template and run it once for all.
Reuse of test results: Results obtained after the testing can be used by other members of the team, unlike manual testing where there is no option to store the test procedure.
Better consistency: As the same process is being followed by the script to test code, consistent results are being obtained. Moreover, there’s no risk of missing any testing step, as is sometimes observed in the case of manual testing. 
Time Saving : It takes time to perform any changes when retesting the software in case of manual testing as the whole process is followed again from the start. Whereas in automated testing, the same work can be done by just running the same script again.

Cons of using automated testing:

Comparatively expensive: It is comparatively expensive in terms of building a new automation structure and consistent supervision requirement. Initial costs are generally high as the tools can be expensive.
High maintenance: Large test case files become unmanageable as more technical expertise is required to decode and rewrite them.
AI incapability: Test scripts cannot rectify themselves according to the code requirement. After all, they will only do what they are programmed to do.
Technical limitations: Certain things need human intervention while testing such as graphic color, font format or some meta tag specifications. These are the limitations that automated testing fails to test in a code.
While choosing one option between manual and automated testing, one must keep these things in mind based on the requirement of the business or a product. Cogniter Technologies is a leading software testing services company having a team of dedicated professionals that can help you make the right choice for your company. 
Kindly contact us at info@cogniter.com to discuss further.
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Online Reputation Management Part-2: Top 6 Trends To Follow In 2020


It has been reported that about 94% of customers admitted that negative review of a brand affected their choice to not work with that particular business. That shows how crucial is your online business reputation management for your business.
Whether you are aware or not, your business will attract positive or negative reviews online.  Here, all you need is to learn how to respond to the criticism. It is important that you react to these comments in a timely and calculated manner, because this is the only way you can effectively protect your online reputation.
In the last blog, we discussed three trends that can strengthen your present online reputation management strategy. Other three trends to follow are as below:

4) Respond to Negative Reviews Quickly

Once you understand the issue surrounding the negative review, your next immediate action step includes responding. While responding, show empathy towards customers. Many renown brands have made this a trend to reply to the negative reviews with full enthusiasm, which has benefitted their reputation. Engaging with your customer is the key. But that also doesn’t mean starting an online war. You can opt for replying privately, if you think you are not at fault. This way you can clear your side and deal with the customer’s concern as well.

5)  Encourage Positive Feedback 

Brands are now promoting the reviews of those customers who had a good experience using the services. Businesses ask the happy customers to share their positive reviews on their social media channels or publish on their websites. This way you can neutralize the negative reviews and can show new customers that there are people who have benefitted by your services.
You may need to push your customers a little to put a review about their positive reviews but do not force them to do it. Here, also keep that in mind to not influence them to write only positive things, but put the honest version.

6) Boost Video Content

In 2019, you must have seen several ads and product reviews, however the trend would be different in 2020.
In 2020, refined video content marketing will be in demand. Specifically, personalized videos, data-first approach videos, longer videos, and 3-D videos will mainly capture the eyes of the viewer. Consumers now only react to the video content that is tailored to their specific needs and to which they find an emotional connection.
Whether the platform is YouTube, Snapchat, Instagram or Facebook live, Video marketing will continue to be a fundamental factor in online reputation management strategy. Many brands have already embraced it as a marketing strategy.

To Sum Up

As we have entered in 2020, investing in a strong ORM Strategy Development, whether through content management, replying to reviews, social media or video content creation is the need of the hour. By getting familiar with the above trends, you can monitor and improve your online reputation and stay ahead of the competition.
Get in touch with us at info@cogniter.com and hire our Online Reputation Management Services that will help you drive in new clients, retain the ones you have, and optimize your online reputation.
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Online Reputation Management: Top 6 Trends To Follow In 2020


Whether you are running a successful business or just started your journey, your success is primarily based on your online reputation, which you can’t afford to ignore in 2020. 
Around 70% of the population is using at least one social media platform, and they are forming an opinion about you or your business before even coming in contact with you. Hence, it is crucial to take a minute to google yourself or your business and get to know what people think about it.  
If you are aware of how people perceive your image, then it becomes easy to take control and adopt a constructive strategy to refine your reputation online. Here are the top 6 trends that you need to follow in 2020 to prepare a strong reputation management strategy

1) Examine Your Name  

To build a positive online reputation, you need to know where you stand against your competitors and what exists about you online. If there is negative information affecting your status online, then the chances are that people, including your potential buyers, are watching that too. First of all, identify and evaluate all the links containing information about you, which may be harmful, positive, or neutral and then pick one by one to improve them accordingly. When evaluating, consider the first five pages of search results.   

2) Build Social Profiles Early 

Claiming your social space as soon as possible is a vital part of your online reputation (ORM) strategy development. Many other businesses offer the same services as you and are ready to use your name for their benefits. Registering your profiles at the early stage can prevent the confusion of owning a name or the domain, even if you do not plan to use them immediately.
Having your domain name in your possession allows you to have control over them, and also it can serve to benefit you in the future. 


3) Strengthen Your Personal Brand 

Represent your personal brand in a way how you want people to see you. Provide information about your brand that exemplifies your brand, choose profile pictures and themes that define you accurately. When establishing your personal brand, reflect on the areas of expertise, and find ways to establish yourself as an expert. It will help you to generate much more positive content, which can be a massive boost for your online reputation. Also, please do a thorough research on other providers who specialize in similar areas and learn from their methods. 
When it comes down to online reputation management, don’t provide any opportunity to let someone tarnish your reputation. Use the suggestions shared above to protect it. We will share more tips in the next blog. 
For hiring reputable Online Reputation Management Services, get in touch with us at info@cogniter.com
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