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FinTech Digital Marketing Strategy: The Key Metrics That Matter Most

TUESDAY, DECEMBER 30, 2025

Digital marketing in the FinTech sector is driven by numbers, trust, and accountability. Unlike many other industries, FinTech businesses operate in a highly regulated environment where customer confidence, data security, and long-term value play a major role in growth. For startups and growing businesses, running campaigns without measuring the right performance indicators often leads to high acquisition costs and poor conversion outcomes.

Posted by Annie
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The ROI of Outsourced Digital Marketing for Education & Training Brands

THURSDAY, DECEMBER 18, 2025

Education and training businesses face increasing pressure to attract the right learners while keeping marketing costs under control. From rising advertising expenses to growing competition among course providers, institutes and EdTech brands need performance-focused marketing strategies that produce predictable results.

Posted by Annie
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PPC vs SEO: Which Delivers Faster ROI & When to Use Both

WEDNESDAY, AUGUST 13, 2025

If you're a business owner or startup founder trying to grow your company online, you’ve likely asked yourself: “Should I invest in SEO or run ads through PPC?” It’s a valid question and one that impacts your budget, strategy, and bottom line

Posted by Annie
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How to Advertise Your Brand on Rumble in 2024

FRIDAY, MARCH 22, 2024

Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024. This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.

Posted by Pawan
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Celebrating Gurpurab at Cogniter Technologies!
Wednesday, November 5, 2025
This year, we celebrated the auspicious occasion of Gurpurab in a special way with our amazing team!

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Celebrating Col. R.S. Sandhu’s 20 Years of Dedication and Excellence at Cogniter
Friday, February 7, 2025
Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu!

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