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PPC vs SEO: Which Delivers Faster ROI & When to Use Both

WEDNESDAY, AUGUST 13, 2025

If you're a business owner or startup founder trying to grow your company online, you’ve likely asked yourself: “Should I invest in SEO or run ads through PPC?” It’s a valid question and one that impacts your budget, strategy, and bottom line

Posted by Annie

Label(s):

PPC vs SEO, Digital Marketing Strategy, PPC Advertising, Search Engine Marketing

How Local Businesses Can Win with Geo-Targeted PPC Ads

THURSDAY, JUNE 12, 2025

For local businesses, attracting nearby customers is crucial to success. While digital marketing offers many channels, Pay-Per-Click (PPC) advertising remains one of the most effective ways to drive immediate traffic and leads. However, a generic PPC campaign that targets broad audiences often wastes budget on users outside your service area.

Posted by Annie

Label(s):

Geo-targeting Ads, Local PPC, PPC Advertising, Local Business Marketing, Google Ads Tips

Top 7 PPC Tools to Automate and Boost Conversion Rate

FRIDAY, DECEMBER 15, 2023

Pay-per-click (PPC) advertising is a powerful way to drive traffic and boost conversions for your business. However, managing PPC campaigns can be time-consuming and complex. The right tools can help you automate tedious tasks, optimize your campaigns, and maximize your return on ad spend. In this article, we’ll look at the top 7 PPC tools to help you automate and boost your conversion rate. Whether you’re a PPC novice or a seasoned pro, these tools can take your PPC game to the next level.

Posted by Kajal

Label(s):

PPC, PPC Advertising, Pay Per Click Advertising, PPC Tools

PPC 101: The Ultimate Guide to Pay-Per-Click Advertising in 2024

WEDNESDAY, NOVEMBER 29, 2023

Mastering PPC has become essential for businesses aiming to navigate the online sphere successfully. In this guide, we unravel the intricacies of PPC advertising for 2024, providing you with actionable insights to elevate your campaigns to new heights.

Posted by Pawan

Label(s):

Pay-Per-Click Advertising, PPC Advertising

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News and Events

News and information of our company, projects, partnerships, staff and community.

Nov
2025

Celebrating Gurpurab at Cogniter Technologies!
Wednesday, November 5, 2025
This year, we celebrated the auspicious occasion of Gurpurab in a special way with our amazing team!

[Read more...]

Feb
2025

Celebrating Col. R.S. Sandhu’s 20 Years of Dedication and Excellence at Cogniter
Friday, February 7, 2025
Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu!

[Read more...]

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