logo logo Book Free Consultation

Drive Profitable Sales at Scale With
E-commerce PPC

That lowers cost per acquisition, increases ROAS, and grows your online store.

Google Shopping and Performance Max campaigns built around your highest-margin products

Dynamic product ads that automatically promote your current catalog and pricing

Cart abandonment retargeting that recovers revenue from shoppers who didn't check out

ROAS-focused bid management that shifts budget toward your best-performing products

The Shift In E-commerce Advertising

Shoppers Now Compare Multiple Ads Before Buying.

23+
Years of marketing expertise
500+
Projects delivered successfully
350+
Satisfied clients across the globe
98%
Client retention & satisfaction rate

Without the Right PPC Strategy, You Lose Sales to Competitors With Sharper Campaigns.

Online shoppers compare prices, reviews, and offers across multiple ads before completing a purchase, often abandoning carts and returning days later through a different channel. Stores without a disciplined PPC and retargeting strategy lose sales at every stage of that journey to competitors who capture attention first and follow up relentlessly.

Cogniter's e-commerce PPC services are built around what actually drives profitable revenue: product-level campaign structure, ROAS-focused bidding, and retargeting that recovers lost carts. We manage campaigns across Google Shopping, Performance Max, and Meta that turn ad spend into measurable, scalable sales growth.

Wasted Spend on Low-Margin Products

Product-level bid segmentation directs more budget toward your highest-margin items, improving overall profitability rather than just overall traffic.

Abandoned Carts Walking Away With Revenue

Dynamic retargeting campaigns bring shoppers back to complete purchases they started, recovering revenue that would otherwise be lost entirely.

No Clarity on True Return on Ad Spend

Full-funnel conversion tracking and ROAS reporting show exactly which campaigns and products are actually profitable, not just which ones generate clicks.

Ready to Stop Losing Sales to Competitors With Sharper Campaigns?

Book Free Consultation
Our Process

Six disciplined stages, in strict order

Our e-commerce ppc PPC process blends compliance awareness, campaign architecture, and conversion-focused landing page development into a delivery program built for qualified leads, not just clicks.

See If We're a Fit
01

Store and Catalog Discovery

We start by understanding your product catalog, margins, and competitive landscape, identifying which products warrant the most aggressive investment.

02

Product Feed Audit and Optimization

We audit and optimize your product feed for titles, categories, and attributes, since feed quality directly determines Shopping ad performance.

03

Campaign Architecture and Bid Strategy Setup

We structure campaigns by product category and margin tier, with bid strategies calibrated toward ROAS targets rather than raw traffic volume.

04

Retargeting and Audience Setup

We configure dynamic retargeting audiences across site visitors, cart abandoners, and past purchasers to recover revenue at every funnel stage.

05

Launch and Rapid Optimization Window

We monitor performance daily in the first weeks post-launch, making fast bid and budget adjustments based on real conversion and ROAS data.

06

Ongoing Optimization and Monthly Reporting

We provide transparent monthly reporting tied to revenue and ROAS, with continuous optimization as seasonality and catalog changes occur.

Why Cogniter

Why choose Cogniter as your PPC partner

E-commerce and Shopping Campaign Expertise

We understand product feed mechanics and Shopping campaign structure deeply, building campaigns that actually perform on margin, not just traffic.

ROAS-Focused Bid Management

We optimize toward return on ad spend and profitability, not vanity metrics like impressions or click volume.

Full-Funnel Retargeting Strategy

We build retargeting that follows shoppers from first visit through cart abandonment to recover revenue at every stage of the journey.

Product Feed Optimization Capability

We optimize the product feed itself, since feed quality has an outsized impact on Shopping and Performance Max performance that generic agencies overlook.

Multi-Channel Campaign Management

We manage Google Shopping, Performance Max, and Meta campaigns from one coordinated strategy, maximizing reach across every high-intent shopping surface.

Ongoing Partnership, Not Set-and-Forget

We actively manage and refine campaigns month over month, adjusting to new product launches, seasonality, and inventory changes.

Client Record

Testimonials

Cogniter's Shopping campaign restructuring around our margins changed our profitability completely. Our ROAS improved substantially within the first quarter.

NK
Natasha KowalskiFounderDirect-to-Consumer Apparel Brand

Cart abandonment retargeting recovered revenue we didn't even realize we were losing. It's now one of our highest-performing campaigns by a wide margin.

FA
Felix AdeyemiHead of GrowthOnline Home Goods Retailer

Our product feed was a mess before Cogniter cleaned it up. Shopping ad impressions and relevance improved almost immediately after the feed optimization.

CO
Clara OdubanjoE-commerce ManagerBeauty and Skincare Brand
Questions & Answers

Frequently asked Questions

Most stores see measurable traffic and conversion improvements within the first two to four weeks, with ROAS typically improving over the first two to three months as campaigns optimize.

Yes. We manage both as part of a coordinated strategy, since they draw from the same product feed and perform best when structured together.

Yes. Feed quality has a major impact on Shopping performance, and feed audit and optimization is typically one of the first things we address.

Effective budgets vary by catalog size, margin, and competitiveness, and we provide a specific recommendation after reviewing your store and goals during the free consultation.

Yes. Dynamic retargeting across site visitors, cart abandoners, and past purchasers is a core part of our e-commerce PPC strategy.

Yes. We manage multi-channel campaigns from one coordinated strategy so your budget is allocated to whichever platform is producing the best ROAS.
Characters left
Fields marked with (*) are mandatory.
More Services

Industry-specific PPC services

We build compliant, conversion-focused paid search campaigns tailored for healthcare, real estate, e-commerce, and legal businesses, turning ad spend into qualified leads and measurable revenue.