Seek MII

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SeekMii Imagine never walking into an empty bar again! It's a social app that lets you know exactly what the bar scene is before you get there and helps you know where the happening scene is tonight.

Branding

When constructing a brand, you have to thoughtful of every aspect of information which is presented to the consumers to ensure a successful iteration of the brand. We developed a brand color palate from which we assigned a color for each of SeekMii activities. This was was inspired from a multitude of tests that scientifically-define the "SeekMii" colors. When we paired this with a refined logotype and thoughtful photography, the brand really started to come together.

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Challenges

One of the biggest hurdles we faced while creating SeekMii, was the integration with of real-time navigation when following a route. We were finally able to find the source of the issue, configure it correctly and ensure a smooth flowing navigation screen.

Strategies

When implementing some of the functionality in regards to SeekMii, we completed some fine tuning on the back end to allow for integration over multiple platforms.

Final Brand

SeekMii App is now-unified branding embodies the service's core energy and emotion. Individual activity segments within the SeekMii app are color-coded to align with the logo's colors. We also developed a consistent and extensible style for the app's iconography and typography.

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Wireframes

SeekMii's App wireframe are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the app layout or arrangement of the application content, including interface elements and how they work together.

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Web Design

While the Happify mobile app was only created after the rebranding, Happify’s pre-existing website still needed to be realigned to match the new look. We leveraged the new color scheme, font, and updated design language to launch a refreshed, cleaner, clearer website.

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App Design

Large, bold panels made for a highly approachable interface. A clean, dark look and feel allows users to quickly and easily navigate the SeekMii app features on their mobile devices.

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    Main Menu

    The Main Menu will allow the user to select the desired screen they wish to access.

    SeekMII is a free social nightlife discovery app. It lets you find bars, nightclubs, restaurants, and other nightlife options around you.
    Finding Bars and Restaurants is Easier with SeekMII.

    Instantly find more than 30,000 bars, pubs, restaurants, and other nightlife places

    Learn who is in there (men-to-women ratio, and other exciting information)

    Make faster reservations

    Flirt with bar-goers whose profiles you like

    Get notifications on discounts

    Rate restaurants and bars to get price discounts

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    How To Search

    You can search for places through: The user may select their destination in one of 3 ways:-

    The name of your city, town, and state

    By typing it in the search box, then selecting the search button. Multiple choices will be displayed, allowing the user to select the desired location.

    GPS

    By positioning a selection cross-hair (or similar) on the map, zooming in or out, moving the screen, ensuring that the desired location is in the centre of the cross-hair.

    ZIP code

    By selecting the ZIP code icon, which will take the user to the Address Book Selection Screen, from which the user will select their chosen destination.

    Place name

    The Google API will return the distance for the journey, which will be used to display the expected fare and distance when the journey starts. He start and finish points of the journey will be clearly indicated.

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    Find Bar & Book a Place

    Regular check-ins help users to monitor their feelings and ensure regular progress.

    SeekMii allows you to find bars, restaurants and nightlife options in your vicinity and connect with people.

    Search for nightclubs, restaurants, cafes, bars, pubs, by category, zip/city and radius.

    Book a reservation through the app and make a plan for the month.

    Check-in to earn points.

    Flirt with people through the apps inbuilt messaging ability.

    Add friends and message them from within the app.

    Facebook integration.

    Browse through Ads/offers shared by nighclubs, bars and restaurants and get alerts.

    Redeem points earned.