Job Details

Skills

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  🚀 We’re Hiring: PPC Strategist (IT/Digital Marketing Focus)
  📍 Location: Chandigarh, India (On-site/Hybrid)
  🕒 Experience: 3+ Years Preferred
  📩 Apply Now: Click here to apply

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  Do you have a passion for Google Ads, performance-driven strategies, and optimizing ad spend?
  We’re on the lookout for an experienced PPC Strategist to lead and manage impactful campaigns across search, display, video, and social media—with a special focus on IT and digital marketing.

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  🔍 What You’ll Be Doing:

  1️⃣ Keyword Research & Campaign Planning:

  • Use tools like SEMrush, Ahrefs, and Google Keyword Planner to discover high-intent keywords

  • Map search intent to optimize keyword targeting

  • Prioritize long-tail and competitor-gap keywords for better results

  2️⃣ Ad Copywriting & Creative Testing:

  • Craft compelling headlines, descriptions, and CTAs for ads

  • Run A/B tests to improve CTR and Quality Score

  • Set up dynamic search ads and utilize ad extensions for more impact

  3️⃣ Landing Page Optimization (LPO):

  • Work closely with designers to create high-conversion landing pages

  • Test layouts, content, and CTAs for enhanced user engagement

  • Ensure seamless ad-to-landing-page message alignment

  4️⃣ Bidding & Budgeting:

  • Run Smart Bidding and adjust manual bids for optimal performance

  • Optimize campaigns for device, audiences, and geos

  • Use data-driven insights for smarter budget allocation

  5️⃣ Diverse Campaign Execution:

  • Manage Search Ads, Display Ads, YouTube, Shopping, and Remarketing campaigns

  • Execute Social PPC strategies across Facebook, LinkedIn, Instagram, and Twitter

  • Handle product feeds and audience segmentation

  6️⃣ Analytics, Reporting & Attribution:

  • Implement GTM, GA4, and conversion tracking for accurate reporting

  • Create dashboards in Google Data Studio for clear campaign insights

  • Analyze multi-touch attribution to optimize scaling efforts

  7️⃣ Continuous Optimization & Scaling:

  • Audit campaigns regularly for better performance

  • Prune negative keywords and scale high-performing campaigns across regions

  • Use data to optimize based on device, location, and user behavior

  8️⃣ Stay Ahead of the Curve:

  • Keep up with Google Ads updates, AI tools, and performance-driven trends

  • Experiment with Performance Max, AI-based targeting, and automation features

  • Collaborate with design, content, and dev teams for campaign success

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  💼 Who We’re Looking For:
  ✔ Proven experience running multi-platform PPC campaigns with measurable results
  ✔ Fluent in ROAS, Quality Score, CTR, CPA metrics
  ✔ In-depth understanding of IT, B2B, and B2C digital marketing
  ✔ Ability to back up decisions with data insights and performance metrics

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  💡 Why Join Us?
  ✅ Work with cutting-edge PPC tools and strategies
  ✅ Collaborate with a dynamic, expert team
  ✅ Make a real impact across diverse clients and industries
  ✅ Continually learn, grow, and innovate

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  📬 Ready to Level Up Your PPC Career?
  Submit your application now and join us in shaping the future of digital marketing.