Job Details

Skills

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  Job Title: Senior Digital Marketing Expert
  Location: Chandigarh, India
  Job Type: Full-Time
  Experience Level: Mid to Senior Level
  Apply at: hr@cogniter.com

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  About the Role

   

  Cogniter Technologies is seeking a strategic and results-oriented Senior Digital Marketing Expert to lead high-impact campaigns across organic and paid digital channels. The ideal candidate will bring a strong mix of creativity, analytics, and technical know-how to drive brand visibility, engagement, and lead generation. This role also includes the integration of AI tools to optimize performance, improve content creation, and streamline workflows.

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  Key Responsibilities

   

  Content Strategy & Creation

  • Plan and produce short-form videos and reels to boost social media engagement.

  • Collaborate on content calendars aligned with brand objectives and seasonal trends.

  Digital Trends & Growth Strategy

  • Stay current on evolving digital trends, platform algorithms, and consumer behavior.

  • Use insights to refine campaign strategies and maintain competitive advantage.

  SEO Leadership

  • Develop and implement on-page and off-page SEO strategies to improve search rankings.

  • Monitor keyword performance and optimize content for discoverability.

  Paid Media Campaigns

  • Manage and optimize PPC campaigns on Google Ads, Facebook, and Instagram.

  • Drive qualified traffic and maximize ROI through continuous performance testing.

  Cross-Functional Collaboration

  • Coordinate with content, design, and web development teams to ensure alignment across campaigns.

  • Maintain brand consistency across digital touchpoints.

  Performance Monitoring & Reporting

  • Track KPIs using tools like Google Analytics, Meta Insights, and YouTube Studio.

  • Deliver actionable insights and recommendations based on performance data.

  AI Tool Integration

  • Utilize AI tools for content generation, automation, and audience segmentation.

  • Explore emerging platforms to streamline digital marketing operations.

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  Required Qualifications

   

  • Bachelor’s degree in Marketing, Communications, or a related discipline (preferred)

  • Minimum 3 years of hands-on digital marketing experience

  • Expertise in SEO, Google Ads, Facebook/Instagram Ads, and content marketing

  • Proficiency with analytics platforms and campaign management tools

  • Strong command of AI-driven marketing technologies

  • Excellent communication, analytical, and project management skills

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  Preferred Skills

   

  • Experience with LinkedIn, TikTok, or Twitter advertising platforms

  • Familiarity with influencer marketing and affiliate program strategies

  • Basic knowledge of graphic or video editing tools (Adobe Creative Suite, Canva, etc.)

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  Why Join Cogniter Technologies?

   

  • Lead performance-driven marketing initiatives with real impact

  • Collaborate with a team focused on innovation and growth

  • Access advanced digital and AI-based marketing tools

  • Grow professionally in a supportive and fast-paced environment

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  To Apply: Send your resume to hr@cogniter.com
  Only shortlisted candidates will be contacted.