Job Details

Skills

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  Job Title: Senior Digital Marketing Expert
  Location: Chandigarh, India
  Job Type: Full-Time
  Experience Level: Mid to Senior Level
  Apply at: hr@cogniter.com

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  About the Role

   

  Cogniter Technologies is seeking a results-driven Senior Digital Marketing Expert to lead our digital presence across organic and paid channels. This role is perfect for a marketer who blends strategic thinking with hands-on execution and has a strong command of content creation, SEO, paid media, and data analytics. A working knowledge of AI tools and automation is a plus.

  You will manage multi-channel digital campaigns, optimize performance across platforms such as Google, Facebook, Instagram, and YouTube, and drive user engagement, conversions, and brand awareness.

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  Key Responsibilities

  Content Strategy & Creation

   

  • Plan and develop engaging short-form content (videos, reels) for social platforms.

  • Ensure content aligns with brand tone, audience preferences, and marketing goals.

  Digital Strategy & Trend Analysis

   

  • Monitor platform updates, audience behavior, and digital trends to stay competitive.

  • Use analytics to refine campaign strategies for improved engagement and ROI.

  SEO Management

   

  • Lead on-page and off-page SEO initiatives to improve rankings and visibility.

  • Conduct keyword research and monitor SEO performance metrics.

  Paid Advertising Campaigns

   

  • Manage and optimize paid campaigns across Google Ads, Facebook, and Instagram.

  • Conduct A/B testing on creatives, targeting strategies, and bidding models.

  Cross-Functional Collaboration

   

  • Work with design, development, and content teams to ensure brand consistency.

  • Assist in creating ad creatives, landing pages, and conversion-focused assets.

  Performance Analytics

   

  • Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and ad dashboards.

  • Deliver actionable insights and recommendations for optimization.

  AI Integration

   

  • Utilize AI tools for campaign automation, content generation, and targeting.

  • Stay updated with emerging technologies to enhance marketing efficiency.

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  Required Qualifications

   

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).

  • Minimum 3 years of hands-on experience in digital marketing.

  • Strong expertise in SEO, Google Ads, Facebook/Instagram Ads, and content strategy.

  • Proficient with ad platforms and analytics tools.

  • Experience with AI-based tools for automation or content creation.

  • Excellent communication, organization, and project coordination skills.

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  Preferred Skills

   

  • Experience with LinkedIn Ads, TikTok Ads, or Twitter/X campaigns.

  • Familiarity with influencer and affiliate marketing.

  • Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).

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  Why Join Cogniter Technologies?

   

  • Lead impactful, data-driven digital marketing campaigns.

  • Collaborate with a high-performing and innovative team.

  • Work with advanced AI-driven marketing tools.

  • Grow within a culture that values ownership, creativity, and continuous learning.

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  How to Apply

   

  Send your updated resume to hr@cogniter.com
  Only shortlisted candidates will be contacted for the next steps.