Job Details

Skills

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  Job Title: Senior Digital Marketing Expert
  Location: Chandigarh, India
  Job Type: Full-Time
  Experience Level: Mid to Senior Level
  Apply at: hr@cogniter.com

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  About the Role

   

  Cogniter Technologies is looking for a highly driven and strategic Senior Digital Marketing Expert to lead innovative digital campaigns across organic and paid channels. This role requires a balance of creativity, data-driven thinking, and hands-on experience with SEO, PPC, content creation, and marketing automation. The ideal candidate will also bring AI-driven insights and tools into daily marketing workflows to maximize results and efficiency.

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  Key Responsibilities

   

  Content Strategy & Creation

  • Develop and execute compelling short-form video and reel content that engages audiences and drives social media traction.

  Digital Trends & Strategy

  • Stay ahead of emerging platform trends, algorithms, and audience behaviors to fuel digital growth strategies.

  SEO Leadership

  • Design and implement advanced SEO strategies to increase organic visibility, improve rankings, and enhance domain authority.

  Paid Media Management

  • Plan, execute, and optimize advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other paid platforms to generate qualified leads and conversions.

  Cross-Team Collaboration

  • Work with content creators, designers, and the broader marketing team to deliver cohesive, multi-channel campaigns.

  Performance Analysis

  • Monitor, analyze, and report on the performance of campaigns across platforms including Google, YouTube, Instagram, and Facebook. Adjust strategy based on performance insights.

  AI Integration

  • Leverage AI-powered tools for content generation, automation, analytics, and audience insights to improve campaign efficiency and effectiveness.

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  Qualifications

   

  • Bachelor’s degree in Marketing, Communications, or a related field (preferred)

  • Minimum 3 years of experience in digital marketing, including both organic and paid channels

  • Expertise in SEO, Google Ads, Facebook/Instagram Ads, and content-led marketing

  • Proficiency in analytics platforms (Google Analytics, Meta Insights, etc.)

  • Strong understanding of AI-powered marketing tools and productivity enhancers

  • Excellent creative thinking, analytical, and communication skills

  • Ability to manage multiple projects with competing deadlines

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  Preferred Skills (Nice to Have)

   

  • Experience with LinkedIn, TikTok, or Twitter ad platforms

  • Familiarity with influencer marketing and affiliate program management

  • Basic skills in graphic design or video editing tools (Adobe, Canva, etc.)

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  Why Join Cogniter?

   

  • Contribute directly to growth-focused digital strategies

  • Work in a collaborative, fast-paced, and innovation-driven team

  • Gain access to the latest tools in marketing technology and AI

  • Be part of a company where your insights can make a tangible impact

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  Ready to take your digital marketing expertise to the next level?
  Send your resume to hr@cogniter.com