10 Mobile App Marketing Techniques to Boost Downloads
JANUARY 13, 2023
In today's world, mobile apps are the most popular way people access content and communicate. Mobile app marketing can help increase your downloads by attracting new users to your app. The following ten techniques are highly beneficial for promoting your mobile app:
1. Create a unique and interesting app icon
The first and most important step to creating an engaging app icon is to use a unique design. While it's tempting to use an icon that looks similar to other apps in your store, this can often lead to confusion among users because they won't know what yours is supposed to represent.
Additionally, if you choose an icon that looks too similar or even just like one of the others (think: Apple vs Android), then it won't stand out from them—and therefore doesn't help your app get noticed by potential customers.
You should also make sure that your new app's icon fits within the guidelines set forth by Apple and Google when making them — this means making sure they're not too cluttered or busy; they needn't be too simple either!
2. Create a web page and landing page for your mobile app
If you're developing a mobile app, there's no need to create separate landing pages for each of your apps. Instead, create a single web page for all of them and use the same landing page for all of your apps. The advantage here is that it will help increase downloads by providing a clear call to action with clear instructions on how to download and install the app on their devices.
Make sure that the actual URL of this web page is easy enough to remember so people can quickly find it when they want an update on what's new in their favorite apps!
3. Create an engaging demo video for your mobile app
From the very beginning, you should be thinking about how you can use your mobile app to attract users. There are many ways in which you can do this, but one of the most effective is by creating an engaging demo video that demonstrates what your app can do for them.
Demo videos are a great way to showcase what makes your product unique and show off its features. They can also be used as part of ads on social media platforms like Facebook or Twitter (or even YouTube), which helps increase downloads by showing potential customers exactly why they should download your product instead of another one.
4. Write an excellent description for your mobile app
You should include a call to action in your description. This helps you convert your users into customers and convert more customers into paying customers. To make sure that people know what they are getting when they buy your app, it’s important that you include clear instructions on how to use it. For example: “Click here for a free trial of our service!” or “Click here for more information about our app!” This will help users understand the value of purchasing this product from you as opposed to someone else who might have similar services but doesn't sell them through an app as yours does.
5. Plan your ASO
ASO is a combination of SEO, PPC, and SMM. It is basically about optimizing your app for search engines, app stores, and social media at the same time.
Search Engine Optimization (SEO): This involves optimizing the content of your website so that it ranks high on Google's SERPs. The process includes keyword research, writing good copy for each page on your website, creating relevant content, and making sure that there are no duplicates to improve rankings.* Programmatic Advertising: With programmatic advertising, you can target specific users based on their interests or demographics without having to pay per click (CPC). In addition to this, there are several ad formats such as display ads which appear when someone scrolls down while scrolling through an article they like; banner ads which appear above relevant content on websites; interstitials which interrupt users while they're browsing through other parts of websites etc.
6. Announce your app on social media platforms and channels
Social media channels are a great way to reach out to your audience and announce your app. If you’re looking for an effective promotion method, social media is the way to go.
Social media platforms like Facebook, Twitter, and Instagram allow you to reach out directly by posting short messages or videos that include links where people can download the app or get more information about it. You can also post updates on what's new with the app so users know when they should download it or update their existing version of yours (if they already have one).
You can use these channels as an opportunity not only for promoting yourself but also for promoting other apps created by other developers who share similar interests as yours; this will help increase awareness among potential customers who might be interested in purchasing those products from them after seeing how well-known brands like yours do things online!
7. Use Quora to answer related questions
Quora is a great resource for answering questions related to your app. If the user asks a question that relates to your app, answer it! You can even use keywords and tag your answer with the name of your app. For example, if someone asked “What are some good games for kids?” you could respond with “How To Play Games On The iPad” as an answer for them. This will get them on board with you as an authority in this field because they know who you are and why they should listen when it comes time for them to buy or download something else from you later down the road!
For those who don't know what Quora is yet (or perhaps have never heard of it), it's essentially just another form of social media where users can ask each other questions about whatever subject matter interests them most at any given moment - whether that's sports statistics or history facts about Queen Victoria herself! When people start asking these types of questions themselves online via social media platforms like Twitter & Facebook today then hopefully one day soon enough everyone will realize how beneficial such conversations could be when performed properly by experts within any given field such as medicine/healthcare professionals etc.
8. Run a contest with some exciting prize for the winner
The prize should be relevant to your app. It can be a physical product, like a t-shirt or mug, or it could be an electronic item like a Kindle Fire tablet.
Make sure the prize has value so people will want to enter and win it! The more valuable the better since if you offer too little people won't care as much about taking part in the contest.
9. Ask existing users to rate your app
If you've ever had an app, you know that users are often reluctant to leave reviews. Most of the time, this is because they don't want other people to see their personal information and prefer not to leave a review if they think it might be bad for them. But there's another reason why people don't want to leave reviews: They're afraid of being judged by others.
But if you ask existing users (who have already used your app) for their feedback on your product or service, they might feel more comfortable sharing their thoughts and opinions with others in a public forum like Google Play or iTunes App Store where everyone can see them—and even share those thoughts on social media platforms like Facebook and Twitter!
10. Install Google Analytics and other tracking tools to monitor the performance
• Install Google Analytics and other tracking tools.
• Use these tools to monitor the performance of your mobile app marketing strategies.
• Use these tools to optimize your mobile app marketing strategies.
Google Analytics can be helpful with mobile app marketing
Google Analytics can be helpful with mobile app marketing efforts. It tracks the performance of your mobile apps, allowing you to understand what is working and what isn't. You'll also be able to measure how effective your mobile app marketing strategies are at increasing downloads.
Google Analytics provides insight into how users interact with your apps, which sites they visit after downloading it, how long they spend using it, and much more information about their behavior on those pages as well as within them (e-commerce transactions).
Remember that a lot of the techniques we’ve discussed here are not only useful for mobile apps, but also for other software applications. For example, you can use Google Analytics to track your app’s performance and see what works best in terms of downloads and user engagement.
Learn more about mobile app marketing techniques with cogniter digital marketing experts.