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Musings on design, development, and digital marketing

Pokemon Go Its Rise and the Beginning of the Fall


We cannot believe it!
When we decided to cover Pokémon Go in a future blog around July 15, the game was taking the world by storm. Within a month of its launch it had garnered between 100 and 160 million (different methodologies produce different numbers) downloads – raking in US $40 million in consumer spend across both app stores. A subreddit on the game had accrued more than 92 million views from nearly 8 million unique users. Pokémon Go, it seemed, was an unstoppable behemoth. Then, the impossible happened.