In the world of digital marketing, there is a constant war raging between SEO and PPC.
When it comes to yield instant results, search engine optimization (SEO) takes time to achieve as it is a gradual process. Businesses in competitive industries can’t afford to slip the top ranking spots to others. That is the reason people invest in
Pay Per Click advertising (PPC) in order to get quick and desired results.
PPC advertising has the potential to deliver targeted traffic in a short period of time. However, it takes technical guidance of an expert PPC analyst to review every potential facet of your account and looking for ways to improve the copy and the landing page.
If you are new to PPC, you may be unaware that it will cost you less to hire a PPC expert than it will launch a campaign on your own. Here are 5 reasons to hire a PPC Expert:
Refined Keywords Research
Keyword research is crucial if you want to target the right audience and convert them into your customers. If you pick the wrong keywords, it will quickly exhaust your budget and your campaign will have very poor returns.
The good news is that PPC experts are masters in choosing the best keywords for your business. They spend a lot of time searching the best keywords, not just initially but throughout the whole PPC process. They just don’t depend on the keyword searching tools; they additionally use multiple data points to form a more complete picture of the sales landscape.
Create a Winning Ad Copy
PPC experts understand how to create a good ad copy. They study your competition, and they form ads based on what resonates with your audience. A good ad copy can elevate your campaign’s click-through rate and bring you more conversions. Your PPC expert is fully aware of what works and will include that in the ad copy.
It takes a special amount of work to create advertisement copies for PPC campaigns and you can’t afford to make any mistake here. Don’t make the mistake of writing the ad copy unless you are an expert, especially when every word means something.
Technical Expertise
The foundation of any good
PPC campaign management is its ability to track not only sales but where those sales are coming from. A good analysis will help show you which placements and keywords are likely to bring you the most conversions.
Tracking code installation requires at least some basic HTML knowledge, so if you lack the basic knowledge then you better leave this to the experts or you may have to pay your webmaster to install it for you. You will need additional set up and expertise if you want to track your leads/sales from phone calls.
Accurate Campaign Settings
Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each?
It’s important to have a full understanding of each component of the account structure before even dreaming of getting started. There are several potential settings you must adjust in order to get optimum exposure for your campaigns. Without expert advice or some experience, you would never know and be able to apply it accordingly.
Without a clear understanding of these settings, and how they can benefit your business, you might be paying too much for the same traffic that a similar marketer pays a lot less than you.
Understand the Entire PPC Terminology
You may know what PPC stands for, but do you know what CPM, CPC, CPA means?
Do you know about the difference between Impressions, Views, and Hits? Do you know what retargeting is?
Understanding these terms is an extremely important part in the day-to-day management of your PPC campaign. There is a range of PPC terminology, abbreviations, and acronyms that you will need to know for when you use AdWords and begin your marketing campaign. Until you’re familiar with all these and several more terms, then you aren’t ready for your PPC Campaign Management. It is wiser if you let an expert do the work for you.
In Conclusion
If you are a business owner, you are probably busy with hundreds of other tasks daily. Unless you have some prior PPC experience yourself, then you shouldn’t attempt to do this yourself.
Hire a PPC expert or a PPC management company to handle things for you and enjoy desired results.
Get your PPC campaign optimized by certified PPC experts at Cogniter Technologies, a PPC management company. Our expert
PPC management services help grow your business by increasing traffic, sales, & conversions on various search engines.
We provide results such that cost per click remains low and conversion rate remains high. We create strategies so that most relevant keywords that can truly bring you maximum traffic are chosen so that you may maximize your profits.
