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Design Psychology: 5 Principles for Web Designers in 2022


A website is a representative of an online business. It tells users a brand’s story and things that the brand has to offer. A well-structured and aesthetically appealing website with useful content contributes to higher business profits. On the other hand, a poorly designed site is highly likely to drive customers away and spoil a brand’s image. 
When introducing your business worldwide, you need to consider design psychology to give users an excellent experience from the first click. Here are some effective psychological principles of web design in 2022:

Color Psychology

The human brain reacts differently to different colors. A website’s theme can have a great impact on users’ perceptions. Using the psychology of colors, web designers can get online visitors to respond how the brand wants them to. 
Here’s a quick rundown of the psychology of colors:
Blue: It gives the human mind a feeling of calmness, security, stability, and trustworthiness. This color suits banking, legal, medical, and Government sites.
Red: This color is associated with passion, love, energy, and boldness. Fashion, entertainment, sports, and food are some of the industries that use this color theme.

White: It gives a sense of cleanliness, sincerity, and purity. Healthcare industries often prefer this color when creating websites. 

Black: It represents stability, strength, authority, elegance, and seductiveness. This color scheme is preferable for marketing, cosmetics, luxury, and goods. 

Orange: The brightest color is associated with happiness, competence, and optimism. Brands involved in childcare, automotive, entertainment, and food often prefer this color for their sites.  
Pro Tip: If you are new to web design, consider hiring a professional designer or an agency for the offshore web design service. It will help you save a great amount of time and effort. 


Gestalt Principles

Humans have a long history of understanding complex patterns by arranging different parts into an organized system. The meaning of the word “gestalt” is “unified whole.” The gestalt theory focuses on grouping design elements together. 
Here are a few Gestalt principles on which humans form groups:
Similarity: Users may perceive similar-looking objects as a part of one group. Similar shapes, sizes, colors, and textures give users a sense of coherence.  
Proximity: Brands often place different objects in close proximity so that users can perceive them as a group, not individually. Unilever's logo is the perfect example of this principle.  
Closure: Humans tend to use their imagination to fill the missing parts of an incomplete shape. 
Although Gestalt theory is almost 100-year-old, it’s still an essential factor that every successful offshore web design company considers for making eye-catchy websites. 


The Von Restorff Effect

Imagine going on a road trip and stopping at a restaurant for some refreshments. While parking your vehicle, you see a stunning bike with a robust design, high-tech features, and a big engine with powerful performance. 
Wouldn’t it be a memorable experience?
Well, that’s exactly what the Von Restorff Effect focuses on - creating the “isolation effect” with standout things. 
User experience is crucial for the success of a brand. Clean and uncluttered with a professional design site can be a game changer. Therefore, every web designer should consider designing standout sites to be memorable.


Hick’s Law

Lastly, Hick’s law is on our list of top psychology principles that every web designer needs to know in 2022.
The web design industry has undergone a massive makeover in the past decade. As technology evolves faster, adapting new practices is crucial for modern web design. As per Hick’s law, users tend to take a long time for decision-making when they are presented with more options.
Therefore, when giving your website a makeover, don’t bombard your users with many choices. Custom web design services are focused on removing unnecessary things from a site’s design.


Humans have an attention span of fewer than 10 seconds. Therefore, businesses have only a few seconds to hold users’ attention. By considering the above psychology principles, companies can keep users engaged and convert them into customers.  
With thousands and thousands of sites mushrooming daily, gaining an edge over the competitors is mission critical. From layout to navigation, every aspect of a site should provide a pleasant browsing experience. 
To know more, Contact us!
Posted By Pawan at

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