With every new year, experts typically start evaluating on new trends and how they will affect industries.
When we talk about the software-as-a-service (SaaS) industry, it is now worth $116 billion worldwide and we go by numbers by 2020, this figure is expected to reach in excess of $130 billion. This clearly shows that SaaS businesses are on the rise and is expected to evolve in order to meet the changing requirements.
Here are the top 3 predictions that experts think will happen in the sector this year:
Enterprises Content Platforms Will Move to SaaS
SaaS makes up the largest segment of the cloud market, and Craig Roth, research VP at Gartner gives the credit to the shifting of their content to SaaS.
He believes that adoption of SaaS applications and other cloud services has an impact on the management, dissemination and exploitation of enterprise content. Organizations are gradually shifting their content environments to SaaS to store, track, edit, and collaborate on content creation, while maintaining predefined and appropriate security levels.
SaaS content marketing is one such powerful tool and a part of SaaS business model and metrics that a software-as-a-service company can use to attract, educate, and convert customers.
More Power to SaaS Integration
Businesses need SaaS integration to improve efficiency, access all of your data, get aware of the the opportunities and threats that lie within it, and take the required action.
Jon Aniano, the chief product officer at Copper says that people like to check, buy and deploy an app without the need of facing any obstacle or formality to contact the respective company. SaaS apps has made it easier to use tools directly in browsers allowing people to access core business apps from wherever they are.
In 2019 and beyond, apps must focus on integration proficiency by reducing the obstacles that enterprises and users have to face to test the products they might use.
Data Security and Client Control Over Data
Given some data breach incidents that took place in last 2-3 years, businesses will make data privacy and security data even greater priority in 2019. Demand of improved transparency and control over data will be on high demand, which will further give rise to SaaS applications.
Slack’s Frank also support this trend and incorporated availability of Enterprise Key Management in the Slack so that customers can encrypt proprietary data with their own key. Frank predicts that this level of data privacy will encourage companies to adopt SaaS systems for seamless communication, alignment and productivity within the organization.
SaaS is Here to Stay For Long
These expert predictions intensify that the SaaS industry isn't going anywhere, on the contrary it will likely strengthen this year. Furthermore, the specific changes they anticipate could forever change how people use SaaS applications and their buying intentions.
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