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Top 3 Reasons Why Businesses of All Sizes Need Web Development


With over 5 billion active internet users, the World Wide Web has become a reliable portal to find information and buy products & services.  Given this ever-increasing number, it is no surprise that businesses of all sizes want to plunge into the web world.  
However, for many business owners, web development meaning is still not clear. So, does your story depict the same picture? 
Well, if you, too, are planning to take your business online, this guide will help you harness the power of website development. 
We did the groundwork, so you don’t have to. 
So, fasten your seatbelts and get ready to enter the world of web development – the superpower behind the functioning of eye-catching and robust websites.  

What is Website Development, and why is it important?  

Web development refers to all tasks associated with building and maintaining high-quality, user-friendly websites.  The web development process includes markup, coding, scripting, network configuration, and CMS development. 
By performing all these tasks, a professional web developer makes a site work fast and perform well to provide users with a seamless experience.  
Before we delve further, let’s just discuss the top reasons why businesses of all sizes need web development in 2022. 

Better Navigation 

For creating a successful online platform, it is whimsically essential to provide users with a good experience. Website navigation is among the important aspects of making a site user-friendly.  
Website navigation helps users understand what a site is all about. Quick and easy navigation allows users to access the site smoothly. As a result, they revisit that site whenever they need information, products, or services that the site provides. On the other hand, a business may lose potential customers and experience high bounce rate due to poor navigation.  

Maintain Brand Consistency 

For many businesses, obtaining new leads is quite a challenge in this ever-increasing online competition. Oftentimes, it happens because their sites fail to establish brand recognition.  Consistent web design is a crucial factor because it helps businesses establish brand recognition.  
Whenever users browse through a site, the logo and company name capture their attention.  In order to make people get acquainted with your brand, it is important to be consistent with your brand name.  
A site looks amateurish due to the variety of site designs on different pages. By maintaining consistency across all pages of your site, you can create rapport with your users. This can help in standing out from competitors and obtaining new leads. 

Aids Your SEO Strategy 

Search engine optimization, aka SEO, refers to the tasks associated with achieving high rankings on search engine result pages.  With millions and millions of sites competing for the top slot, it takes some extra effort to gain an edge over the hordes of competitors.  
Investing in a reliable Drupal web development company is one such effort that could lead you to bring in more traffic to your site. Many fortune 500 companies and government agencies prefer Drupal CMS to make SEO-friendly sites secure and accessible for online users. 
Now, let’s get down to the nitty-gritty of website development terminologies.  

Terminologies of website Development 

There are various terminologies that business owners stumble upon when considering website development. Let’s discuss some basic terminologies that’ll make it easier to understand the concept of web development.  
Domain: A domain is a digital address that users use to access a website.  It is the first thing that a business needs when building a website.  
Website: It is a collection of web pages that share a common domain name and are stored on a server. Google is the most-visited site around the world.  
IP Address: The Internet Protocol address is a unique string of numbers. To find the IP address of your website, you can go to Site 24*7.
HTTP: HyperText Transfer Protocol is a set of rules (a protocol) that allow users to jump between web pages. Since HTTPS uses TLS to encrypt HTTP requests, it is safer as compared to HTTP. 
HTML: Hyper Text markup language consists of a series of elements that are used for creating web pages and telling the browser how to display website content. 
CSS: CSS, aka Cascading Style Sheet, is a stylesheet language used to define styles for web pages, such as layout and design.  
JavaScript: It is among the widely used scripting or programming language that helps developers to implement complex features on web pages.  
Bootstrap: Smartphones have become a ubiquitous part of people’s everyday lives. Therefore, it is imperative for businesses to make their sites mobile-friendly. Bootstrap is an open-source CSS framework for making sites responsive.   

The Epilogue 

A website is the face of any online business, and it wouldn’t be wrong to say that a site can make or break a business. Therefore, investing in a reliable web development company is of utmost significance in this rapidly expanding industry.  
If you need help creating your dream website, Cogniter Technologies has got you covered. We have a team of dedicated and experienced web developers that can convert your business idea into a tangible reality.  
Posted By Sahil at

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