Mobile apps are considered to be one of the most powerful tools for marketing and reaching to your target audience in terms of business.
There have been 197 billion mobile app downloads for 2017 as per the Statistics
and the number will continue to grow as businesses realize how effective apps can be for their brand. That is quite a weighty argument as to why businesses are investing in mobile app marketing
and why you should focus on mobile technology.
If you are still thinking about whether to create a mobile app then read the following list of important benefits that a mobile app can provide for your business:
1. Boost in Sale
With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For instance, a company can send a special offer to customers who are in close proximity to their store or office with the help of geo location technologies offline.
2. Build Relationships
Consumers turn to apps because they simplify their lives by eliminating steps of going to a website or dialing a phone number to connect with someone. You can establish relationships with your customers no matter where they are in the world. They don’t need to remember your web address or refer to a search engine, since the app is already installed on their device.
3. Mobile App Marketing
About 55% of mobile website traffic comes from apps. You can successfully attract attention to your brand through various app marketing
campaigns. Mobile applications are an indispensable tool for marketing for many modern e-stores as well. They allow service providers to have continuous access to customers regardless of time and location.
4. Provide Valuable Analytics
By utilizing a mobile app, you can collect a lot of useful information for further analysis of your products or service usage. You can find out which products your customers buy the most and which are failing to attract their attention. How much time they spend on the app, or even, which functions are the most used and which are the least popular.
5. Competitive Advantage
Businesses need to prioritize mobile apps as one of their top channels to create positive experiences with customers. However, not all companies take full advantage of the potential of their own sites, forget about mobile apps. If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future.
It is imperative for any business to become successful to strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. Creating a mobile app can effectively assist in achieving these goals.
However, app development is just not enough. The success of a mobile app is immensely dependent on the app marketing strategy you implement. Cogniter’s mobile app marketing services
will enable you to create a profitable business out of a mobile app with a tailored and efficient app marketing strategy.