Become an AdWords Master in 2015 with these Tips
FEBRUARY 12, 2015
If you’re a digital marketeer, there couldn’t be a better New Year’s Resolution than upgrading your internet marketing skills. You can make 2015 the year of SEO, local internet marketing or pay-per-click advertising.
The choice is yours.
This post is for those looking forward to polishing their PPC skills. It touches on five good Google AdWords practices that can make you a star digital marketeer in the span of less than 12 months.
Start with a good Budget
The classic mistake you can make in 2015 is to start your Google AdWords campaign with a low budget. Though there are many exceptions, there is no way you are going to get intended results spending $20, $10,or $5 a day on PPC. To increase your chances of success and to make it big, invest atleast $100 a day to start with.
Good Things Take Time
If $100 a day sounds like a lot, then here is another surprise: To succeed you will normally have to run a campaign for at least three months. Though you may witness results in a week, in most cases to expect immediate reward is a recipe for disaster.
Call to Action
“Call now” or “Visit us” are call to action phrases. For a high ROI (return on investment), spend time on writing good ad copies. If you can’t write yourself, hire a copywriter. What your prospects read will ultimately decide if they become your clients.
Don’t stuff unrelated ads in a single group. Create separate ads for different ad groups; just as you would do in a brick-and-mortar store. For instance, if you deal in shoes, it’s an effective strategy to create different ads for “men’s shoes,” “women’s shoes,” and “children’s shoes.” You can become an AdWords expert in 2015 if you set up your ads well, use impressive writing, and optimize your campaigns effectively.