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Musings on design, development, and digital marketing

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Search by Label: Marketing-Strategy

From Traffic to Clients: How a Lead Generation Service Converts More Leads

MONDAY, FEBRUARY 23, 2026

Digital transformation has redefined how organizations attract, engage, and convert customers. Yet for many leadership teams, a persistent gap remains: high traffic, low conversion.

Posted by Sophia T.

Label(s):

Lead Generation, Digital Transformation, B2B Marketing, Sales Growth, Marketing Strategy

FinTech Digital Marketing Strategy: The Key Metrics That Matter Most

TUESDAY, DECEMBER 30, 2025

Digital marketing in the FinTech sector is driven by numbers, trust, and accountability. Unlike many other industries, FinTech businesses operate in a highly regulated environment where customer confidence, data security, and long-term value play a major role in growth. For startups and growing businesses, running campaigns without measuring the right performance indicators often leads to high acquisition costs and poor conversion outcomes.

Posted by Annie

Label(s):

FinTech Marketing Strategy, FinTech Digital Marketing, SEO KPIs for FinTech, Digital Marketing Strategy

The ROI of Outsourced Digital Marketing for Education & Training Brands

THURSDAY, DECEMBER 18, 2025

Education and training businesses face increasing pressure to attract the right learners while keeping marketing costs under control. From rising advertising expenses to growing competition among course providers, institutes and EdTech brands need performance-focused marketing strategies that produce predictable results.

Posted by Annie

Label(s):

Education Marketing Outsourcing, EdTech Marketing, Offshore SEO Agency, Education SEO Strategy, Digital Marketing Strategy

How F&B Businesses Can Outsource Social Media Marketing the Right Way: Dos and Don’ts

FRIDAY, DECEMBER 12, 2025

For restaurant brands, cafés, cloud kitchens, packaged food companies, and beverage businesses, social media has become one of the strongest channels for customer reach and daily brand visibility. Guests now spend more time browsing food content, discovering new eateries, comparing menus, and checking reviews online before they ever consider placing an order or visiting in person.

Posted by Annie

Label(s):

Restaurant Marketing Tips, Restaurant Marketing Strategy, Food Brand Marketing, Offshore Social Media Agency, Social Media Content Strategy

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News and Events

News and information of our company, projects, partnerships, staff and community.

Nov
2025

Celebrating Gurpurab at Cogniter Technologies!
Wednesday, November 5, 2025
This year, we celebrated the auspicious occasion of Gurpurab in a special way with our amazing team!

[Read more...]

Feb
2025

Celebrating Col. R.S. Sandhu’s 20 Years of Dedication and Excellence at Cogniter
Friday, February 7, 2025
Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu!

[Read more...]

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