FRIDAY,
APRIL 19, 2024
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Digital marketing has made such great leaps forward that it is hard to imagine what it would be like without Pay-per-click (PPC) advertising for B2B companies. According to recent estimates, the global search advertising expenditure alone will amount to $190.5 billion by 2024. PPC can deliver measurable, highly qualified leads and website traffic for B2B brands by targeting relevant audiences and tracking ROI.
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Posted By
Annie
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WEDNESDAY,
FEBRUARY 21, 2024
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The digital era has made online reputation paramount for restaurants. Research from Invesp shows website visits influence dining choices for 72% of consumers, and 93% of consumers say online reviews impact their purchasing decisions. Restaurant review sites like Yelp and Google are typically the first stop for potential diners, and customer feedback online and a restaurant's SEO results lead to first impressions that can impact brand perception. A few negative reviews or stagnant engagement on social media can deter potential patrons, while a 5-star grade or endless buzz on Instagram and Facebook can lead to more frequent visits by diners. As such, actively managing and monitoring online reputation has become essential for restaurants to thrive. Let's dive in this blog to learn more.
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Posted By
Kajal
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THURSDAY,
JANUARY 25, 2024
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Programmatic advertising platforms play a major role in today's digital advertising landscape. Programmatic advertising refers to the automated buying and selling of digital advertising inventory through an ad exchange. Instead of inserting ads manually, programmatic advertising uses data and algorithms to determine where and when ads should be placed to reach the right audience. With the ability to automate media buying and optimize campaigns based on robust data, programmatic advertising represents the future of digital advertising. This has fueled the rise of specialized programmatic platforms and technologies. Let's look into it.
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Posted By
Pawan
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WEDNESDAY,
DECEMBER 13, 2023
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In recent years, mobile applications have become an indispensable part of our daily lives. Mobile apps allow us to perform various tasks, from shopping and banking to social networking and entertainment, at the convenience of our smartphones and tablets. As mobile devices continue to proliferate, so does the demand for mobile apps. There are currently over 5 million apps available across the major app stores. The mobile app industry is booming and expected to grow substantially in the coming years.
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Posted By
Pawan
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