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Cogniter Blog

Musings on design, development, and digital marketing

How to Use Google Search Console Like an SEO Pro

FRIDAY, OCTOBER 24, 2025

In today's digital landscape, having a robust online presence is crucial for businesses and startups. With Google commanding over 90% of the global search engine market share, understanding how your website performs on this platform is essential. Google Search Console (GSC) is a free tool that provides valuable insights into your website search performance, indexing status, and potential issues. This guide will walk you through the key features of GSC, helping you leverage its capabilities to enhance your website's SEO performance.
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Designing for Trust: Visual Cues That Build Credibility

WEDNESDAY, OCTOBER 15, 2025

Have you ever left a website because it just didn’t “feel right”? You’re not alone. Research from the Stanford Web Credibility Project found that 75% of users judge a company’s credibility based on website design.
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Social Media Strategy for Small Businesses: A Comprehensive Guide

FRIDAY, OCTOBER 03, 2025

In today's digital age, a robust social media strategy is essential for small businesses aiming to enhance their online presence, engage with customers, and drive growth. According to a report by Synup, 90% of local businesses utilize social media as part of their marketing strategy, with 78% relying on it to help drive revenue.
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Why Your Website’s First 5 Seconds Matter (And How to Fix It)

THURSDAY, SEPTEMBER 25, 2025

When someone lands on your website, they form an impression almost immediately—within mere seconds. That brief moment can determine whether they stay to explore or leave forever. For business owners and startup founders, losing visitors at this stage means lost leads, lost potential clients, and wasted marketing investment.
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