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How Great UX Design Increases Sales and Lowers Customer Support Costs

THURSDAY, AUGUST 28, 2025

Business owners and startup founders, if you’ve ever dismissed UX design as just “making a site look pretty,” it’s time to rethink that. Exceptional UX design—grounded in usability, intuition, and satisfaction—actually drives revenue while easing the burden on your support team. When your customers find what they need with ease, they convert more often and don’t call support as much. This isn’t abstract theory; the impact is tangible.
Posted By Annie
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The Definitive Guide to Conversion Rate Optimization (CRO)

FRIDAY, APRIL 05, 2024

Conversion rate optimization (CRO) is the systematic process of improving the percentage of website visitors who take a desired action on a website, known as the conversion rate. The goal of CRO is to increase conversions and revenue from a website by optimizing page elements and removing friction in the user experience.
Posted By Kajal
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Feb
2025

Celebrating Col. R.S. Sandhu’s 20 Years of Dedication and Excellence at Cogniter
Friday, February 7, 2025
Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu!

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2024

Diwali Celebrations at Cogniter: A Festival of Lights, Colors, and Togetherness
Wednesday, October 30, 2024
The Cogniter family came together to celebrate Diwali, filling our office with festive joy, laughter, and vibrant energy. The entire workspace transformed into a colorful spectacle, radiating warmth and positivity as we embraced this festival.

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