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Google Analytics 4 (GA4): The Definitive Guide

FRIDAY, FEBRUARY 09, 2024

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, first released in October 2020. It represents a major upgrade over Universal Analytics (UA), Google's previous analytics system. There are several key reasons why GA4 is worth adopting. Migrating to GA4 allows you to take advantage of these new capabilities for enhanced analytics and measurement. The focus on customer journeys, machine learning, and real-time data enables deeper analysis and immediately actionable insights.
Posted By Pawan
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Digital Marketing for Dentists: The Ultimate 2024 Guide

FRIDAY, FEBRUARY 02, 2024

The internet has fundamentally changed how businesses operate, and dental practices are no exception. In 2022, 82% of people looked online for a local business, with 28% looking on social media. So having a strong digital marketing strategy is critical for any dentist looking to compete and grow their practice today. Digital marketing encompasses all of the online efforts you use to attract new patients, engage with existing ones, and build your brand. While traditional marketing like print ads and billboards still has its place, going digital opens up new avenues for reaching local customers where they already spend time online.
Posted By Pawan
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8 Best Programmatic Advertising Platforms in 2024

THURSDAY, JANUARY 25, 2024

Programmatic advertising platforms play a major role in today's digital advertising landscape. Programmatic advertising refers to the automated buying and selling of digital advertising inventory through an ad exchange. Instead of inserting ads manually, programmatic advertising uses data and algorithms to determine where and when ads should be placed to reach the right audience. With the ability to automate media buying and optimize campaigns based on robust data, programmatic advertising represents the future of digital advertising. This has fueled the rise of specialized programmatic platforms and technologies. Let's look into it.
Posted By Pawan
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Programmatic Advertisement: Everything You Need to Know in 2024

FRIDAY, JANUARY 12, 2024

Programmatic advertising refers to the automated buying and selling of digital advertising space. Rather than purchasing set blocks of advertising space as in traditional digital advertising, programmatic advertising relies on software and algorithms to purchase digital ads in real time. The concept of programmatic advertising first emerged in the early 2000s as the digital advertising landscape rapidly expanded. Programmatic advertising aims to streamline and optimize the process of buying and selling digital ad inventory through automation and data-driven decision-making.
Posted By Pawan
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