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The Role of Social Media in University Course Marketing: Best Practices for 2026

MONDAY, DECEMBER 29, 2025

Higher education institutions are facing increasing competition for student attention, enrollment, and trust. Traditional outreach methods such as print brochures, static websites, and email campaigns alone are no longer sufficient to influence modern student decisions. Today’s learners are digitally native, socially active, and highly selective about where they invest their time and money.

  

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