FRIDAY,
MARCH 22, 2024
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Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024. This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.
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Posted By
Pawan
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WEDNESDAY,
MARCH 06, 2024
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In the digital marketing mix, Pay-Per-Click advertising is one of the fundamental pillars. According to Statista, in 2024, the global digital advertising market is expected to reach $740.3 billion, with search advertising being the largest at $190.5 billion. Over 50% of all clicks on Google search results pages are now from PPC. With many businesses appreciating the power of PPC, there is high-level competition. To keep ahead by 2024, businesses must exploit these features and targeting options. By using these overlooked PPC targeting options, businesses can get ahead of competitors and make it easier to maximize their campaign success rates.
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Posted By
Pawan
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WEDNESDAY,
JANUARY 31, 2024
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Instagram Reels has emerged as a popular social media ad format for brands targeting younger audiences in recent years. Reels are short, entertaining video clips that live right within the Instagram app. While Reels was launched in 2020 as Instagram's answer to the explosive popularity of TikTok, it has quickly evolved into a popular and engaging ad format in its own right. In 2024, Reels is poised to become the rising star of brand advertising on social media. Recent studies show that Reels has the highest engagement levels out of all the Instagram ad formats. And with the key 18-34-year-old demographic flocking to Reels, all signs point to it being the ideal place for brands to reach Gen Z and Millennial audiences.
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Posted By
Anita
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THURSDAY,
JANUARY 25, 2024
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Programmatic advertising platforms play a major role in today's digital advertising landscape. Programmatic advertising refers to the automated buying and selling of digital advertising inventory through an ad exchange. Instead of inserting ads manually, programmatic advertising uses data and algorithms to determine where and when ads should be placed to reach the right audience. With the ability to automate media buying and optimize campaigns based on robust data, programmatic advertising represents the future of digital advertising. This has fueled the rise of specialized programmatic platforms and technologies. Let's look into it.
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Posted By
Pawan
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