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Programmatic Advertisement: Everything You Need to Know in 2024

FRIDAY, JANUARY 12, 2024

Programmatic advertising refers to the automated buying and selling of digital advertising space. Rather than purchasing set blocks of advertising space as in traditional digital advertising, programmatic advertising relies on software and algorithms to purchase digital ads in real time. The concept of programmatic advertising first emerged in the early 2000s as the digital advertising landscape rapidly expanded. Programmatic advertising aims to streamline and optimize the process of buying and selling digital ad inventory through automation and data-driven decision-making.
Posted By Pawan
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