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Programmatic Advertisement: Everything You Need to Know in 2024

FRIDAY, JANUARY 12, 2024

Programmatic advertising refers to the automated buying and selling of digital advertising space. Rather than purchasing set blocks of advertising space as in traditional digital advertising, programmatic advertising relies on software and algorithms to purchase digital ads in real time. The concept of programmatic advertising first emerged in the early 2000s as the digital advertising landscape rapidly expanded. Programmatic advertising aims to streamline and optimize the process of buying and selling digital ad inventory through automation and data-driven decision-making.

Posted by Pawan

Label(s):

Programmatic Advertising,Programmatic Advertising Trends, Digital Marketing

Top 5 SEO SEM Services You Need to Check Out in 2022

THURSDAY, JUNE 09, 2022

The SEO and SEM landscape is constantly changing. What worked last year may not work this year, and what will work next year is anyone's guess. The one thing that is certain, however, is that SEO SEM services can help you get your website seen by more people, and help you to rank higher in search engine results pages (SERPs). It is important to choose a reputable SEO SEM service provider, however, as there are many fly-by-night companies that will take your money and run.

Posted by Sahil

Label(s):

Social Media Marketing Strategy, Digital Marketing Services, Digital Marketing Agency, digital marketing agency India

Is SMS Marketing Still Alive? Get to know How to use it to generate Revenue!

TUESDAY, APRIL 12, 2022

Did you know individual checks their mobile phone around 344 times in a day? This is one of the big reasons that SMS Marketing is still alive. As per the survey, 71% of people confirm they check their phones within 5-10 minutes of getting out of bed. This means mobile phones are handy to people and always ready to use for frequent updates and details. Most surprisingly, the Open rate of texts is increased over emails, i.e., 98% of texts over 20% of emails. But, it works for businesses that are using mobile-optimized mobile advertising.

Posted by Kajal

Label(s):

Search Engine Marketing Services, Internet Marketing Company, Search Engine Optimization Services, search engine marketing service provider, Digital Marketing Strategies, Hire SEM expert

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News and Events

News and information of our company, projects, partnerships, staff and community.

Nov
2025

Celebrating Gurpurab at Cogniter Technologies!
Wednesday, November 5, 2025
This year, we celebrated the auspicious occasion of Gurpurab in a special way with our amazing team!

[Read more...]

Feb
2025

Celebrating Col. R.S. Sandhu’s 20 Years of Dedication and Excellence at Cogniter
Friday, February 7, 2025
Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu!

[Read more...]

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