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FRIDAY,
AUGUST 22, 2025
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Every startup and business owner at some point ponders: is developing a mobile app worth the investment? With global app downloads expected to exceed 300 billion in 2025 and mobile apps generating over $935 billion in revenue in 2024(Statista), the opportunity is massive. But high potential doesn’t automatically translate into smart spending. A poorly timed or poorly executed app can drain resources with little return.
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Posted By
Annie
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TUESDAY,
NOVEMBER 10, 2015
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Digital marketeers are not scared of dragons and under-the-bed ghosts. What sends chills down their spine is a much more mundane.
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Posted By
Chetan
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TUESDAY,
SEPTEMBER 08, 2015
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Recently, Victor (an imaginary buyer) wanted a high-end smartphone. He had his eyes on iPhone but had heard good things about Samsung’s devices. Can you guess what he did to solve the conundrum? He turned to the Internet for help. And Victor is not alone.
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Posted By
Chetan
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